The document describes a concept for an online media portal that allows users to create short films depicting their autobiographies or "selfiegraphies" using 4K resolution cameras. However, the startup lacks a clear business model and faces strong competition from platforms like YouTube that already allow similar activities. The evaluator provides feedback that the startup needs to further analyze its business model, conduct market research to validate customer demand, and develop a strong marketing strategy in order to compete effectively.

1. Idea : - Online Media Portal
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2. Name of your startup ideaName of your startup idea
Real problem/customer pain your idea solves.Real problem/customer pain your idea solves.
Film industry is too much dependent on finance
Explain your solution to the above problem.Explain your solution to the above problem.
Films done with a 4K resolution camera bring down cost of films and tickets, it
revives the single screen theatres. People still love to see movies but with
quality like biopic and other motivational movies, documentaries etc. We need
to focus more on such films rather than commercial films promoted with lust.
Advertisement cost can bring down by a huge margin through these films. We
have termed theses a selfiegraphies. Movies selfies depicting our
autobiographies.
Copyright © Ideovate.io 2015-17
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Films done with a 4K resolution camera bring down cost of films and tickets, it
revives the single screen theatres. People still love to see movies but with
quality like biopic and other motivational movies, documentaries etc. We need
to focus more on such films rather than commercial films promoted with lust.
Advertisement cost can bring down by a huge margin through these films. We
have termed theses a selfiegraphies. Movies selfies depicting our
autobiographies.
Startup Owner:
Subscription Plan Opted : FREE PlanSubscription Plan Opted : FREE Plan

3. Copyright © Ideovate.io 2015-17 3Parameter wise scores & observations

4. Business Model Validation
How your company will operate and earn revenue?How your company will operate and earn revenue?
 You need to re-analyze your business model. This entire project lacks the component which
can make the business remunerative. Although the theme of the business is extremely
unique, but this quality may turn out to be a bane rather than boon in the future. Extensive
marketing is required to make your business familiarize with the mass and you need to work
on the attractive quotient as it will have a huge impact on your customer base.
 This segment lacks players but if you again scrutinise your model, you will surely discover
that there are other players who are allowing the youth to do the same activity on their
portal. For instance in youtube you can upload a video displaying your selfie and create a
short film without any restrictions related to resolution, therefore the target audience you are
trying to captivate already has the best suitable alternative.
Copyright © Ideovate.io 2015-17 4
 You need to re-analyze your business model. This entire project lacks the component which
can make the business remunerative. Although the theme of the business is extremely
unique, but this quality may turn out to be a bane rather than boon in the future. Extensive
marketing is required to make your business familiarize with the mass and you need to work
on the attractive quotient as it will have a huge impact on your customer base.
 This segment lacks players but if you again scrutinise your model, you will surely discover
that there are other players who are allowing the youth to do the same activity on their
portal. For instance in youtube you can upload a video displaying your selfie and create a
short film without any restrictions related to resolution, therefore the target audience you are
trying to captivate already has the best suitable alternative.

5. Observations (Contd.)
 You have clearly stated the features of your ideas. If you know the likes and dislikes of your
product/services, it means that you know what are the advantages and disadvantages you
have and accordingly you can plan your strategies.
 The predicament you may face is the lack of market for the product you are offering. Your
USP and marketing strategy can curb this disadvantage and give you the edge but it will
take humongous amount of time. In our professional plan, you can understand the business
models of the successful players operating in similar segment globally which will help you.
 You have clear differentiating benefits or features but most probably they lack the acumen
to drive your customer base. The market will prevent your growth unless you modify your
USP and adopt a suave marketing strategy.
 Your competitor in this sphere is going to be the goliath,Youtube. The youth will obviously
prefer that destination and other such sites (Vimeo,Metacafe) because of its stature and the
gigantic number of users it has unless you make your model copiously bewitching. The
application you are going to launch may turnout to be a major player if properly developed
and marketed.
Copyright © Ideovate.io 2015-17 5
 You have clearly stated the features of your ideas. If you know the likes and dislikes of your
product/services, it means that you know what are the advantages and disadvantages you
have and accordingly you can plan your strategies.
 The predicament you may face is the lack of market for the product you are offering. Your
USP and marketing strategy can curb this disadvantage and give you the edge but it will
take humongous amount of time. In our professional plan, you can understand the business
models of the successful players operating in similar segment globally which will help you.
 You have clear differentiating benefits or features but most probably they lack the acumen
to drive your customer base. The market will prevent your growth unless you modify your
USP and adopt a suave marketing strategy.
 Your competitor in this sphere is going to be the goliath,Youtube. The youth will obviously
prefer that destination and other such sites (Vimeo,Metacafe) because of its stature and the
gigantic number of users it has unless you make your model copiously bewitching. The
application you are going to launch may turnout to be a major player if properly developed
and marketed.

6. Market Size Validation
The industry you will operate in and your target customers?The industry you will operate in and your target customers?
 You have stated the size of the market that will use your portal but it is highly obscure
unless you create an uncustomary USP. The upcoming application may possess the ability
to initiate a profitable venture but the portal needs improvement.
 Youtube and other behemoths of this sphere may curb your potential to immensely grow
and utilise the market opportunities to the greatest extent. Efficient Marketing and an
interesting application may allow you to compete.
 The market of your product are the people who want to taste their luck on filmmaking and
other media related activities, but they may feel sceptical to use your portal as it highly
lacks popularity. If your marketing task succeeds then you may achieve the laurel.
Copyright © Ideovate.io 2015-17 6
 You have stated the size of the market that will use your portal but it is highly obscure
unless you create an uncustomary USP. The upcoming application may possess the ability
to initiate a profitable venture but the portal needs improvement.
 Youtube and other behemoths of this sphere may curb your potential to immensely grow
and utilise the market opportunities to the greatest extent. Efficient Marketing and an
interesting application may allow you to compete.
 The market of your product are the people who want to taste their luck on filmmaking and
other media related activities, but they may feel sceptical to use your portal as it highly
lacks popularity. If your marketing task succeeds then you may achieve the laurel.

7. Observations (Contd.)
 Market size of your idea need to be tested thru pre-orders forms on a landing page,
response on this will be a solid sign of customer commitment. Someone saying they’re
interested is one thing, but seeing people actually pony up their credit card information is a
much stronger sign of potential success.
 Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. You can join our paid plans to achieve this.
 Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.
 Extensive research is required before starting this venture . Understanding how many
people need your idea -- and what they’re willing to pay for it -- will help you determine
.whether your concept is viable. After testing the viability you may modify your USP
accordingly.
Copyright © Ideovate.io 2015-17 7
 Market size of your idea need to be tested thru pre-orders forms on a landing page,
response on this will be a solid sign of customer commitment. Someone saying they’re
interested is one thing, but seeing people actually pony up their credit card information is a
much stronger sign of potential success.
 Before investing in any business idea, it is vital to conduct a market research and survey.
The analysis of the same will reveal important information about consumer behaviour and
preferences. You can join our paid plans to achieve this.
 Positive feedback loop is very important. If there is no further development in the product
due to lack of feedback loop, it means it is in the declining phase and demand would
decrease. If no feedback is taken then the organisation will be unaware whether the idea
be accepted or not by the customers.
 Extensive research is required before starting this venture . Understanding how many
people need your idea -- and what they’re willing to pay for it -- will help you determine
.whether your concept is viable. After testing the viability you may modify your USP
accordingly.

8. Concept Validation
Evaluating potential customer response to a product idea.Evaluating potential customer response to a product idea.
 The concept is unique and the start-up owner looks very confident in his/her response
which shows that the person strongly believes in the idea but further examination of the
concept is required or else the start-up may not achieve its desired objective.
 Your idea can be easily plagiarized or copied. You must protect your idea by adopting
differentiated process or by having best in class quality of party members.
 You have clarity on the important features of your product, but conducting more research
on problem/solution side of your idea will allow you to create an ideal service which can
compete existing players and would not be vulnerable to disintegration.
Copyright © Ideovate.io 2015-17 8
 The concept is unique and the start-up owner looks very confident in his/her response
which shows that the person strongly believes in the idea but further examination of the
concept is required or else the start-up may not achieve its desired objective.
 Your idea can be easily plagiarized or copied. You must protect your idea by adopting
differentiated process or by having best in class quality of party members.
 You have clarity on the important features of your product, but conducting more research
on problem/solution side of your idea will allow you to create an ideal service which can
compete existing players and would not be vulnerable to disintegration.

9. Observations (Contd.)
 One of the biggest mistakes that an entrepreneur can make is to ignore problem research.
Because most entrepreneurs enjoy providing the solution part, they end up neglecting
validating the problem they’re solving for. Don’t jump into solution-land right away. Your
concept needs thorough analysis to make the entire thing profitable, direct interaction with
your target audience regarding their problem will be a multi pronged beneficial scheme. At
first, it will validate your concept and you will gain a deep insight about the kind of product
they desire. It will also market the product in disguise.
 In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.
 You have created a minimum value product and now the most significant step is to market it
and gain as much review as possible from your target audience. It will help you to improvise
your USP.
 You need to properly utilize and market your USP to draw your customer base from the
existing players. This is a very relevant step or else the product will get totally rejected by
the market.
Copyright © Ideovate.io 2015-17 9
 One of the biggest mistakes that an entrepreneur can make is to ignore problem research.
Because most entrepreneurs enjoy providing the solution part, they end up neglecting
validating the problem they’re solving for. Don’t jump into solution-land right away. Your
concept needs thorough analysis to make the entire thing profitable, direct interaction with
your target audience regarding their problem will be a multi pronged beneficial scheme. At
first, it will validate your concept and you will gain a deep insight about the kind of product
they desire. It will also market the product in disguise.
 In today's world where most of our target audiences engage themselves digitally, it is
mandatory for everyone to do a test ad run to get the initial traction.
 You have created a minimum value product and now the most significant step is to market it
and gain as much review as possible from your target audience. It will help you to improvise
your USP.
 You need to properly utilize and market your USP to draw your customer base from the
existing players. This is a very relevant step or else the product will get totally rejected by
the market.

10. Copyright © Ideovate.io 2015-17 10

11. Copyright © Ideovate.io 2015-17 11

12. Is my idea good enough?Is my idea good enough?
What we do?
Copyright © Ideovate.io 2015-17 12
Validate, Validate, Validate
Is my idea good enough?Is my idea good enough?

13. Get your idea validated in 3 steps
Spend just 10 minutes to answer our questions & get your idea validated in 24hrs
Research &
Ranking of
your idea
Submit
your idea
Insightful
diagnostic
report
Research &
Ranking of
your idea
Submit
your idea
Insightful
diagnostic
report
Startup owner will submit his/her
idea on our website & make the
payment. Based on the
subscription plan they receive
questionnaire. For enterprise plan
a telephonic interview will be
conducted.
Startup owner will submit his/her
idea on our website & make the
payment. Based on the
subscription plan they receive
questionnaire. For enterprise plan
a telephonic interview will be
conducted.
Step 1
For every response submitted, our
internal algorithm will generate ‘N’
number of questions which will be
evaluated by our expert team and
scores are assigned on each
evaluation parameter.
For every response submitted, our
internal algorithm will generate ‘N’
number of questions which will be
evaluated by our expert team and
scores are assigned on each
evaluation parameter.
Step 2
Client will receive a detailed
research & rating report
wherein evaluation on each
parameter with score out of 10,
feedback/suggestion are
provided. A certificate will be
issued with overall score.
Client will receive a detailed
research & rating report
wherein evaluation on each
parameter with score out of 10,
feedback/suggestion are
provided. A certificate will be
issued with overall score.
Step 3
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