This document contains summaries of several business ideas and concepts discussed on the IDEA JOURNAL. These include differences between similar bars in Zagreb, ideas for more environmentally friendly electricity production like nuclear fission plants, combining interests and skills to generate business ideas like photography workshops on bicycles, opportunities for innovating airplanes like electric jet engines, using customer data from supermarket checkouts to personalize deals, and converting an abandoned hospital building into a large sports center.

1. IDEA JOURNAL
Filip Šebek

2. 3 Photos of Similar Business Concepts
to understand different business models
There are 3 similar businesses. First picture is History bar,
than picture on the right shows Bulldog bar, and bottom
picture is Hemingway bar. All three are in Zagreb. On first
sight they look very similar, but there are some differences.
One of differences is people who visit these bars. For
example History is cheaper than other two and that already
makes big difference and advantages. Another difference is
supplier. Not all of them use Coca Cola products. Some bars
use Pepsi, and this give us one more difference.

3. Research ideas from ordinary to
extraordinary social enterprise.
Eco Industry
Producing very big amount of electricity without damaging
environment and people’s health. You can produce electricity
on many ways but almost all of them are very impolite like
nuclear energy, coal plants… On the other side there are hydro
plants and wind plants, but they do not produce so great
amount of energy. Solution for this could be nuclear fission
plant. It is very productive and very ecological because you
don’t have to hold off nuclear waste so often like in ordinary
nuclear plants that produce a great amount of nuclear waste.

4. How to combine one word that is something you care about
(heart) and another word that you are skilled at (head,
hands or both) to come up with 3 business ideas.
Bicycling Photography
I really like to ride a bike and I am very skilled at
photography so I have in mind these three ideas.
1. Invent some good camera so you can easily take photos
or film while driving a bike.
2. Open workshops where some photographers go around
in nature with their apprentice and learn them about
photography. Whole trip would be done by bicycles.
3. Open photo studio specialized only for shooting cyclists.

5. Products that can inspire innovation, which
type?
My product that can inspire innovation is airplane. I personally
fear the planes because I have a phobia of heights. I think that
we could change something about planes. Planes are very fast
means of transport, but are they fast enough? Fastest plane
people carrier in this moment is Boeing 747 and it goes 0,92
mach ≈ 977 km/h. This look fast, but it’s not fast at all. For
example Concord started to fly in 1976. and his top speed was
2,2 mach ≈ 2330 km/h. Why does nobody invests in airplanes?
My opinion is that production companies are making big
mistake by not investing in planes R&D. My idea is to create an
electric jet! Aircraft carriers have nuclear reactors on the ships
so they can move all the time because otherwise they will be
sitting ducks. We know that nuclear reactor give a huge
amount of energy. It is not so hard to transfer that energy in to
electricity and power jet engines. Also electric engines
producing much more power than regular engines.

6. Imagine/Image of a Customer First and
describe
This is John and he is successful businessman. He have
company that operates world wide. He travel a lot to get his
business done. He is 35 years old, married, have one child,
live in big city, have big apartment, buy products of best
quality. This is why I chose him as perfect customer for a
new plane I would produce. Usually he always fly in
business class and he is always in hurry.

7. Write a review of a favorite ted.com talk
http://www.youtube.com/watch?v=VqtEppZmjfw This is a
link of my favorite ted talk video.
I like very much this video because I am interesting in
science a lot and in this video William Noel reveal the lost
codex of Archimedes. Codex was ruined in 1227. by some
priest who wrote a book over it. They bombard that book
with X-Ray-s to get text 2500 years old. Now Archimedes C
codex can be read by everyone who knows ancient Greek
because it’s available to the public.

8. Research a business innovation in an
industry of your choice from Springwise.com
In Russia, supermarket checkouts will read emotions to
offer personalized deals. I think that is a great idea to find
out is the customers of the supermarket really satisfied
with their shopping. This is very vital innovation for all
supermarket stores. On these way managers in
supermarket can easily change few things in the stores and
see what do customers want an how happy are they with
their shopping.

9. Understand the simply steps to know “how”
something works @ ehow.com
How to prevent a cold by gargling salt water??? Till now I didn’t know
that you can prevent a cold by using salt water. Now I know that I can’t
wait to try it. These are few steps you have to follow:
 Warm 8 oz. of water in a saucepan on the stove. The water doesn't
need to boil, but it should be as hot as your mouth can tolerate.
 Pour the warm water into a drinking glass.
 Add 1/2 tsp. of salt to the warm water, and stir until it dissolves
completely.
 Pour approximately 2 tbsp. of the salt solution into your mouth, and
swish it around. Tilt your head back, and let the solution settle in
the back of your throat.
 Gargle for 10 to 30 seconds, and spit the solution into the sink.
Repeat this process with the remaining solution, if desired.

10. Trendwatch pairing...pick a trend and a
business idea related to it that interests you
 We all know that mobile applications are very popular
today. So I have idea to combine mobile apps with every
day purchasing. Imagine mobile application that allow
you to scan QR code of few product from catalog or city
light and after that products land in your online cart.
After that you can chose when the company can deliver
products to your home address. It’s very great idea for
people who don’t have so much time to go every day in
grocery store.

11. Find a space that is vacant and imagine
what business could thrive there and why?
This is photo of abandoned and unfinished hospital in
Zagreb near Arena center. This building is there for a very
long time and nobody is doing anything about it. My idea is
to raze everything to the ground. Hospital have very big
plot and it could be used for something else. I would built a
sport center on this spot. I would be great to have almost
all sport events in one place. Imagine to have football
stadium there, basketball, handball halls, ice hooky court
and few more sport events over there.