The student worked with Kari Bucher, the marketing manager of Lutheran Homes Society (LHS), a nonprofit organization. This experience provided valuable lessons about working with a nonprofit client. It allowed the student to help promote LHS through creating press releases and other PR pieces. While there were challenges with communication and the lack of social media at LHS, the student learned important skills in client reporting, meeting deadlines, and coordinating research and outreach. Overall, the service learning project increased the student's understanding of public relations work and further explored their future career path and goals.