This document outlines concepts and target audiences for three different energy drink products: 1. A pre-workout drink targeted at serious male bodybuilders seeking maximum energy and fuel. It would contain caffeine, taurine, and pre-workout supplements. 2. A club energy drink aimed at clubgoers and dance music fans ages 18-25. It would market the drink as fuel to keep customers dancing until late night club closings. 3. A healthier energy drink alternative for health-conscious consumers ages 25-45. It would position itself as a more natural option compared to high-caffeine brands like Relentless and Monster. One proposed name is "Mezameru," meaning "to