Get the most out of LinkedIn with this short training course from Innovation Centres Scotland Masterclass.

1. LinkedIn Training
Wednesday 15 February 2012 – Hillington
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2. Track Record
 Expert advice from experienced professionals
 Strong track record in construction, technology and
communications
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3. Clients
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4. Why are you interested in your personal
profile?
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5. Why social media now?
 Tough environment
 Limited marketing budgets
 Limited time
 Building trust and relationships never more important
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6. Risks If Not Involved
 Burying head in the sand – conversation happening
anyway
 Miss opportunity
 Be seen as out of touch/old fashioned
 Your network of contacts taken by someone else
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9. Managing the message - Brand Promise
Impact on customers?
One sentence?
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10. What’s already being said about you?
www.Google.com/alerts
www.pipl.com
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11. Strategy
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12. Profile Picture
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13. Audience
 Who?
 Where?
 What’s interesting to them?
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14. Managing your network
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15. Connections
 Number of connections
 Finding connections with LinkedIn
 From your network and beyond – offline contacts too
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16. Connections
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17. Connections
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18. Groups
 Reach beyond own network for research and relevant
prospects
 Build network with relevant audience
 Finger on pulse
 Build own community
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19. Worst LinkedIn clangers
 Old/duplicate profile
 Selling only
 Default messages
 CV
 Photo
 Profile
 Silver bullet
 Silos
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20. Top tips
 Google
 Check privacy settings
 Supercharge face to face
 Clear strategy
 Relationship tool
 Know your audience
 Use as a showcase
 Time management
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21. Suggested next steps
 Agree strategy
 Clear objectives, key messages, audiences
 Evaluation
 Implement necessary changes
 Training
http://www.skillsdevelopmentscotland.co.uk/flexible-
training
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22. Twitter @perceptivecomms
julie@perceptivepartners.co.uk
www.perceptivepartners.co.uk
Suggested reading
http://www.perceptivepartners.co.uk/social-media-
useful-background-reading.php
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