iCare: Mobile app concept development
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The result of a group work on the development of the 2 end mobile application in the Healthcare sector over the course "Marketing in Hight-Tech". Precondition: we are Apple Inc. Disclaimer: this project and its participants have no relation in real life neither to Apple Inc. nor to any of it's subsidiaries. The information used for the creation of this presentation has been obtained from what is publicly available on the internet.
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IoB (Internet of Behaviors) is an emerging concept which merges IoT (Internet of Things), artificial intelligence (AI), and big data analytics in order to understand and influence human behavior. Solutions using this methodology collect and analyze information from sources like social media, wearable devices and sensors - such as those collected via IoB solutions - in order to gain insights into human preferences, habits and decision-making processes; this knowledge can then be applied toward personalizing products/services offered, target marketing campaigns more efficiently or improve customer engagement efforts.
Step-by-Step Guide How to Create an App Like Saudi German Health.pdf
Get in Contact with us today for app developers in Riyadh,
If you're a healthcare provider, entrepreneur, or developer interested in creating a similar app, this step-by-step guide will walk you through the process, focusing on the unique challenges and opportunities of a mobile app development company in Saudi Arabia
1. .1. Explain why competitive advantages are temporary along with.docx
1. .1. Explain why competitive advantages are temporary along with the four key areas of a SWOT analysis.
2. 2.2. Describe Porter’s Five Forces Model and explain each of the five forces.
3. 2.3. Compare Porter’s three generic strategies.
4. 2.4. Demonstrate how a company can add value by using Porter’s value chain analysis.
Identifying Competitive Advantages
LO 2.1 Explain why competitive advantages are temporary along with the four key areas of a SWOT analysis.
Running a company today is similar to leading an army; the top manager or leader ensures all participants are heading in the right direction and completing their goals and objectives. Companies lacking leadership quickly implode as employees head in different directions attempting to achieve conflicting goals. To combat these challenges, leaders communicate and execute business strategies (from the Greek word stratus for army and ago for leading).
A business strategy is a leadership plan that achieves a specific set of goals or objectives such as increasing sales, decreasing costs, entering new markets, or developing new products or services. A stakeholder is a person or group that has an interest or concern in an organization. Stakeholders drive business strategies, and depending on the stakeholder’s perspective, the business strategy can change. It is not uncommon to find stakeholders’ business strategies have conflicting interests such as investors looking to increase profits by eliminating employee jobs. Figure 2.1 displays the different stakeholders found in an organization and their common business interests.
Good leaders also anticipate unexpected misfortunes, from strikes and economic recessions to natural disasters. Their business strategies build in buffers or slack, allowing the company the ability to ride out any storm and defend against competitive or environmental threats. Of course, updating business strategies is a continuous undertaking as internal and external environments rapidly change. Business strategies that match core company competencies to opportunities result in competitive advantages, a key to success!
A competitive advantage is a feature of a product or service on which customers place a greater value than they do on similar offerings from competitors. Competitive advantages provide the same product or service either at a lower price or with additional value that can fetch premium prices. Unfortunately, competitive advantages are typically temporary, because competitors often quickly seek ways to duplicate them. In turn, organizations must develop a strategy based on a new competitive advantage. Ways that companies duplicate competitive advantages include acquiring the new technology, copying the business operations, and hiring away key employees. The introduction of Apple’s iPod and iTunes, a brilliant merger of technology, business, and entertainment, offers an excellent example.
In early 2000, Steve Jobs was fixated on developing video editing software.
The 10 most innovative healthcare solution providers 2019
The 10 most innovative healthcare solution providers 2019Insights success media and technology pvt ltd
Insights Success has curated a listed of “The 10 Most Innovative Healthcare Solution Providers, 2019”. These businesses are bringing a paradigm shiftFrom cure to care: the disruptive opportunity of connected health insurance
Multiple innovations are radically changing the insurance sector business profile.
Client expectations:
- Customer satisfaction has improved significantly
- 3 clients out of 4 expect to be able to interact via multiple channels with the insurance company
- International studies prove a high availability to share personal information when presented with discounts or aditional services
- Growing request for transparency
Product structure:
- Connected insurance is more and more present (Oscar for health, Cardif for home, RCIS in crop insurance)
- Pay per use (e.g. Metromile)
- Digital insurance snack (e.g. temporary coverage offered by - - Tokyo Marine via mobile, the agreement between Generali and Obi Worldphones)
- Cash back linked to “exemplary” behavior (e.g. Vitality Drive)
I Mobilewellness Prsa Final Master Presentation
This document discusses the evolution of healthcare and the role of mobile devices in transforming healthcare delivery. It outlines several paradigm shifts, including a shift from doctor-centered to patient-centered care, and greater integration of patient data with outcomes. The document proposes developing an iPhone application called iMobileWellness to empower patients, improve satisfaction, and provide a platform for connecting patients, doctors, and medical device companies.
Indian Electronic Health Record Industry - Aug'13
This document summarizes a white paper on the Indian electronic health record industry. It describes the industry's strong growth as India transitions from paper to digital health records. While digital health records are established in countries like the UK and US, India began adopting electronic medical record software around 2008. The government is also promoting standards for electronic health records and unique patient identifiers. However, the market faces challenges like a lack of education and high costs that have limited adoption. Early companies in the industry are focusing on raising awareness and finding a sustainable business model to tap the evolving needs of consumers in India.
WhitePaper on Indian Electronic Health Record Industry
This document summarizes a white paper on the Indian electronic health record industry. It describes the industry's strong growth as India transitions from paper to digital health records. While digital health records are established in countries like the UK and US, India began adopting electronic medical record software around 2008. The government is also promoting standards for electronic health records and unique patient identifiers. However, the market faces challenges like a lack of education and high costs that have limited adoption. Early companies in the industry are focusing on raising awareness and finding a sustainable business model to tap into India's growing healthcare sector.
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Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
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Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
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5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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List of Services offered in Digital Marketing |Techvolt Software :
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With Regards
Gokila digital marketer
Coimbatore
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iCare: Mobile app concept development
- 2. The Internet of Things (IoT) market
- 3. “Potential is huge, first for mobile consumer health apps, medical apps will follow...” The mHealth Appmarket
- 4. Healthcare: what needs? B2B B2C be healthy
- 5. Keynote March 2015, 26
- 8. Differentiation and benefits Healthcare professional screen Patient screen
- 9. Porter’s 5 forces Intense competition between a few companies Threat of new entrants Regulations create entry barrier Barganing power of customers Few suppliers and high switching costs. Not much bargaining power. Threat of substitudes Old methods, more advanced technology Power of suppliers No suppliers
- 10. Actor’s profile IoT market Product: iCare - iOs app Partner: IBM Watson Competitors: Other healthcare - related apps/ Google Scope: B2B and B2C Resources: High skilled human resources Good financial status New technology Value Chain: ● Primary activities: App architecture -> Design -> Coder -> Tester -> Sales -> After sale services ● Secondary activities: RH + General Administration + R&D + Procurement Competitive Advantage
- 11. Overview: SWOT Strengths • Strong and trusted brand with international presence • High security for information • One of the leading innovators in the field Opportunities • Internet of Things (IoT) is a booming market • People are becoming more interested in mobile health monitoring Threats • Data leaks from cyber attacks • Vast amount of data that needs to be stored somewhere • Professional users might be reluctant to use the application Weaknesses • Slow adoption rate growth • We are dependent on the hardware • Our success depends on users
- 12. Marketing segmentation Users : Everyone who is able to use a smartphone. Pioneers: - health-oriented people - Patients with chronic conditions Clients : Insurance companies, hospitals, pharma
- 13. 4 C’s Users Companies & Hospitals Clients needs Easy to use, complete solution, personalization Productivity, time saving, solving patient’s problem, personalization Costs Free App & Price of the Applewatch Money & time needed to integrate the new process Communication See below Convenience Already implementated in the iOS of the iPhone and Applewatch Direct sales & help implement the process
- 14. Key pillars of Implementation strategy ● Get Sceptics on-board ● Expert-evidence ● Storytelling ● Get hospitals and practitioners to “prescribe” the app as well as fitness and diet coaches ● Sport celebrities endorsement (individual sports) ● Charity events (I donate blood because iCare,)
- 15. Communication plan Objective Target Actions Tools Inform Coomunicate benefits Educate Encourage to use Institutions (B2B): Hospitals; Research institutions; Insurance companies Face to face meetings Event (salon, trade fairs, techno expos) Information kit creation Brochure (Magazine) Mailings, Emailings Online Ad banner in the relevant website (dailynews website, healthcare - related website) Direct sales Inform Educate & Integrate customers Be visible (i.e. in search engine, practitioner’s lobbys) Individual Users (B2C) Presse release Social networks Mobile pop-up ads Offline event: try to use this app at AppleStore SEO/SEM Press release Social media, Forum, m-mkt, POS, Google Adwords
- 16. Key messages - B2B: Easier health tracking (efficiency, time-saving) Decline of the heathcare cost - B2C: Everything to keep you healthy in one place Staying healthy has never been easier! Personalized, human-centered innovation in the heart of all we do “Being healthy has never been easier!”, “imagine the world… ”, “Healthcare reinvented”, “Your personal health manager”, “take your health to a new level with iCare”
- 17. Expected evolutions • The app will become an industry standard • Connected to medical equipment • Entry of a big actor • Emergence of internal platforms (tailored, narrow-specialised) • Connected personal healthcare equipment