United States
                                                                             Brazil
                                                                             Canada
                                                                             Puerto Rico
                                                                             Great Britain
                                                                             France
                                                                             Romania
Cardinal Points Group                                                        Japan
                                                                             China
                                                                             Singapore
 Navigating Business Success                                                 Australia
                                                                             New Zealand
                                                                             Spain
 IBM’s Transformational Journey                                              Austria
                                                                             Belgium
                                                                             Germany
                                                                             Russia
                                                                             Italy
                                                                             Belgium
  "Experience is a hard teacher because she                                  Slovenia
                                                                             Slovakia
  gives the test first, the lesson afterwards."                              Sweden
          – Unknown                                                          Denmark
                                                                             Finland
                                                                             Poland
                                                                             Nigeria
                                                                             Kenya
           © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved   South Africa
Happy Birthday
   100 years old and counting…




     “No one ever got fired for buying IBM”

                                                    Brand Statement
          © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
Vision                                      Its view of a “network-
    THEN                                 centric” future driven by the
 Cover of IBM’s
                                              desire of people and
     1995                                  enterprises to connect to
  Annual Report
                                         other people and enterprises
                                              around the world….



                                                                     NOW


                                               +                          +         =
  Instrumented, Interconnected, Intelligent… A Smarter Planet
                  © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
Recent History

       International Business Machines Corp (IBM)
        Jan 25, 2011:        161.61 +0.17 +0.11%
         Open: 161.67 High: 161.76 Low: 160.42




   Gerstner                                              Palmisano
         © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
Revenue Mix                                    (Millions)


                                                                                             Change
                       1993                        2002                        2010        since 1993
Hardware             30,591  49%                 27,456 34%                  16,983  17%   13,608   -44%
Software             10,953  17%                 13,074 16%                  21,978  22%   11,025   101%
Services             17,006  27%                 36,360 45%                  56,943  57%   39,937   235%
Finance & Misc        4,166   7%                  4,296   5%                  1,998   2%    2,168   -52%
                     62,716 100%                 81,186 100%                 99,900 100%   37,184    59%



                 Full-Year 2010 highlights:
                 • Diluted earnings per share of $11.52, up 15%, 8th consecutive
                 year of double-digit EPS growth
                 • Record net income of $14.8 billion, up 10%
                 • Record free cash flow of $16.3 billion, up $1.2 billion
                 • Gross profit margin of 46.1 percent, 7th consecutive
                 year of increase
                        © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
Subtle Changes

      Divestitures                                                  Acquisitions

 PC Company                                          PWC Consulting Division
 Networking Division                                 ISS
 HDD Business                                        Cognos
 Printer Division                                    Maximo
                                                     Filenet



                                 116 Acquisitions since 2002
           © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
Other Key Data Points


                                         1993                                      2010
Employees                             300,000                                     400,000
Business Partners                      10,000                                      1,500
Value Distributors                          33                                      2




                                    Many Untold Stories
                © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
Copycats
Dell to Acquire Perot Systems for $3.9 Billion,
Creating Comprehensive, Customer-Focused IT-
Solutions Company

HP to Acquire EDS for $13.9 Billion, Transaction
expected to more than double HP's revenue from
services, furthering its standing as world's largest
technology company

Xerox to Acquire Affiliated Computer Services, for
$6.4 Billion, Creating a new class of Solution Provider

   “Imitation is the most sincere form of flattery”
             © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
Food for thought…


                                      “Culture is everything”
                                       “You can’t improve
                                          what your not
                                           measuring”
                                      “Expect only what you
                                             inspect”



       © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
Sample Partner Epitaphs
  “We didn’t want to see it coming”
 “Died from a thousand paper cuts”
     “Was too afraid to change”
“Not only did we miss the boat rather,
        we missed the ocean”
     “Didn’t move fast enough”
         “Too little, too late”

         © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
Tough Questions for Partners

       What’s our opportunity?
          How do we fit in?
    Are we ready for this journey?
     Where do we go from here?
        How do we transform?
       What’s our Investment?
        How much is the ROI?

         © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
Contact Information

   Warren R. Turner
   wturner@cardinalpointsgroup.com
   http://www.linkedin.com/in/warrenturner
   (O) 770-913-0048
   (M) 404-664-6000




          © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved

IBM\'s Transformational Journey

  • 1.
    United States Brazil Canada Puerto Rico Great Britain France Romania Cardinal Points Group Japan China Singapore Navigating Business Success Australia New Zealand Spain IBM’s Transformational Journey Austria Belgium Germany Russia Italy Belgium "Experience is a hard teacher because she Slovenia Slovakia gives the test first, the lesson afterwards." Sweden – Unknown Denmark Finland Poland Nigeria Kenya © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved South Africa
  • 2.
    Happy Birthday 100 years old and counting… “No one ever got fired for buying IBM” Brand Statement © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
  • 3.
    Vision Its view of a “network- THEN centric” future driven by the Cover of IBM’s desire of people and 1995 enterprises to connect to Annual Report other people and enterprises around the world…. NOW + + = Instrumented, Interconnected, Intelligent… A Smarter Planet © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
  • 4.
    Recent History International Business Machines Corp (IBM) Jan 25, 2011: 161.61 +0.17 +0.11% Open: 161.67 High: 161.76 Low: 160.42 Gerstner Palmisano © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
  • 5.
    Revenue Mix (Millions) Change 1993 2002 2010 since 1993 Hardware 30,591 49% 27,456 34% 16,983 17% 13,608 -44% Software 10,953 17% 13,074 16% 21,978 22% 11,025 101% Services 17,006 27% 36,360 45% 56,943 57% 39,937 235% Finance & Misc 4,166 7% 4,296 5% 1,998 2% 2,168 -52% 62,716 100% 81,186 100% 99,900 100% 37,184 59% Full-Year 2010 highlights: • Diluted earnings per share of $11.52, up 15%, 8th consecutive year of double-digit EPS growth • Record net income of $14.8 billion, up 10% • Record free cash flow of $16.3 billion, up $1.2 billion • Gross profit margin of 46.1 percent, 7th consecutive year of increase © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
  • 6.
    Subtle Changes Divestitures Acquisitions PC Company PWC Consulting Division Networking Division ISS HDD Business Cognos Printer Division Maximo Filenet 116 Acquisitions since 2002 © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
  • 7.
    Other Key DataPoints 1993 2010 Employees 300,000 400,000 Business Partners 10,000 1,500 Value Distributors 33 2 Many Untold Stories © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
  • 8.
    Copycats Dell to AcquirePerot Systems for $3.9 Billion, Creating Comprehensive, Customer-Focused IT- Solutions Company HP to Acquire EDS for $13.9 Billion, Transaction expected to more than double HP's revenue from services, furthering its standing as world's largest technology company Xerox to Acquire Affiliated Computer Services, for $6.4 Billion, Creating a new class of Solution Provider “Imitation is the most sincere form of flattery” © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
  • 9.
    Food for thought… “Culture is everything” “You can’t improve what your not measuring” “Expect only what you inspect” © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
  • 10.
    Sample Partner Epitaphs “We didn’t want to see it coming” “Died from a thousand paper cuts” “Was too afraid to change” “Not only did we miss the boat rather, we missed the ocean” “Didn’t move fast enough” “Too little, too late” © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
  • 11.
    Tough Questions forPartners What’s our opportunity? How do we fit in? Are we ready for this journey? Where do we go from here? How do we transform? What’s our Investment? How much is the ROI? © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved
  • 12.
    Contact Information Warren R. Turner wturner@cardinalpointsgroup.com http://www.linkedin.com/in/warrenturner (O) 770-913-0048 (M) 404-664-6000 © 2011 Copyright Cardinal Points Group, LLC All Rights Reserved