Jamcracker, Inc. provides a cloud commerce platform enabling hybrid IT solutions that support diverse user access and various business models. The platform facilitates 3rd party service brokerage, aggregation, and distribution across sectors, helping organizations adopt cloud services while managing governance and billing structures. Key features include a unified management system and tiered marketplaces for tailored service delivery to enhance profitability and customer retention.

1. Jamcracker, Inc.
4677 Old Ironsides Drive
Santa Clara
CA, USA 95054
Cloud Commerce
Enabling a Cloud-Based Business Model

2. The Coming of Age of Hybrid IT
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• IT is becoming increasingly hybridized –
“IT” consumption will soon be 50%
externally sourced vs. 50% internally
deployed (Sources: Gartner, Forrester)
• User access needs have diversified:
Anytime: self-service
provisioning/sharing
Anywhere: internal/external to firewall
Anyhow: traditional and BYOD devices
• The biggest impact of cloud is it’s business
model
IaaS
SaaS
Public Clouds
Traditional Data Center
PaaS
Private Clouds
 Provisioning
 Billing
 Support
 APIs
 Migration
 Integration
 Management
 Customization
 Backups
 Security
 DR
 Etc.
Required Skills

3. Cloud is Accelerating Disruption across
Many Different Industries
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4. Cloud Business Model Map
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5. Cloud Business Model Considerations
What Why
• Provide services marketplace that
includes core, new and
complementary third-party services.
• Drive new sources of top-line revenue.
• Increase incentives for partners to add
value to your core offerings.
• Bundle third-party services with
existing core offerings.
• Increase customer/partner retention
and profitability.
• Grow market share via differentiated
offerings.
• Provide unified usage experience
across user/services lifecycle.
• Extending brand visibility and
innovation to end-users drives
complementary benefits.
• Enable existing and new services
channels.
• Increase channel loyalty and
profitability.
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6. Cloud Portfolio Strategy
• Phased go-to-market, starting with basic services
– Low-touch selling
• Security, data backup, email
– Product-line extensions = perceived credibility
• Communications, collaboration, infrastructure
– Set the stage for downstream go-to-market phases
• Walk up the value-chain to higher margin application services
• Offer multiple services across multiple categories
– Shelf-space strategy = customer choice
– Differentiate from ISV-centric marketplaces
• Keep it fresh
– Constant testing of bundles and new service offerings
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7. Cloud Delivery & Billing Options
Service Delivery Approaches
• Vendor or 3rd party hosted cloud (SaaS, IaaS, PaaS)
• Multi-tenant or dedicated instances
• Provision single virtualized instances per customer organization or user
• Software downloads
• Mobile application delivery via MDM
• Hybrid models (any combination of above)
Billing Approaches (Order to Cash Automation)
• Subscription-based (monthly, annual, etc.)
• Usage/consumption-based
• Resource utilization (capacity or time-of-use)
• One-time fee
• Tiered pricing based on usage, number of users, etc.
• Purchase order, credit/debit card, mobile, other payments support
• Any combination of above
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8. Jamcracker Enables
Cloud Business Models
Enabling
• IT as a Service
• Cloud Marketplaces
Unifies Multi-Cloud
Management & Delivery
for Enterprise IT, Technology & Communication Service Providers:
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Platform

9. Jamcracker Platform
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10. Products & Services
Directory Servers
Billing
CRM
IT Systems
Order Management
Workflow
Dev/Ops Portal
Partner Portal
Fulfillment
Misc
SaaS
IaaS
XaaS
Brokerage for any Definable Product or Service
 Managed Services
 Hardware/Software Downloads
 Professional Services
 Bundles
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Extensible Solution

11. Unifying Cloud Management & Delivery
Cloud
Services
Business
Needs
Core Services
Jamcracker – Unifying Cloud Services Management
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12. Multi-Tier/Tenant Architecture
Master Services Catalog
(Internal & External Services)
Customer Marketplace
App
Services
Mobile
Apps
Digital
Content
….
Customer
Portals
Customer
Portals
Customer
Portals
….
Admin Roles
End-User
Management
For Direct & Indirect Sales
Direct
Customers
Operations
Management
Services
Management
AppStore
Management
Platform
Operations, Governance and Business Process Automation
Distribution Marketplace
Reseller
Store 1
Reseller
Store 2
Reseller
Store N
….
Customer
Portals
Customer
Portals
Customer
Portals
….
Indirect
Customers
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13. Example: Global IT Services Provider
Multinational provider of ITC services to the air transport industry
• Background:
– Over 450 airline / air transport customers
– Deliver services on-site & from global data centers
• Business Need:
– Cloud-enable IT services delivery business model
– Support flexible billing models – Metered usage,
Subscription, License, etc.
– Combination of centralized and distributed delivery
– Global scalability with localized delivery & support
• Approach:
– Aggregate & distribute public cloud providers
– Deploy & deliver private cloud & application services
– Multi-tenant, multi-tiered marketplaces with local
language, content & currency support
– Enable dedicated & multi-tiered marketplaces for large
operators
Global IT Services Delivery
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14. Example: Multi-Tiered Distribution
First Distribution (Pan-African IT
Distributor)
• Business value:
– Increases FD’s stickiness and profitability with existing
resellers
– Differentiates FD core services to help drive net new
customer acquisition and competitive displacements
– Scalability & flexibility to meet emerging customer
needs
• Aggregate and distribute cloud services to
businesses across Africa
– Country and VAR specific AppStores enable regional
control over content & billing
• Cloud services sourced from Jamcracker’s
global services catalog
– Pre-integrated and pre-negotiated commercials
• And FD-direct partner relationships
– Local ISVs on-boarded via self-service portal
Cloud Distribution Marketplace
ISV Portal
Global Cloud
Providers
VARs SIs
Enterprise
IT Orgs
Public
Sector
Local Cloud
Providers
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15. Example: Aggregated Services Delivery
Mobily Cloud Marketplace
• Business value:
– Increases Mobily’s stickiness and profitability with
existing customers
– Differentiates Mobily core services to help drive net
new customer acquisition and competitive
displacements
– Scalability & flexibility to meet emerging customer
needs
• Aggregate and sell cloud services to businesses
across Saudi Arabia
• Robust cloud catalog
– Cloud services sourced from Jamcracker’s global
services catalog
– Mobily commercial resell agreements
• Local ISVs on-boarded via self-service portal
Saudi Arabian Cloud
Marketplace
ISV Portal
Global Cloud
Providers
SMBs Enterprise Gov’t VARs
Local Cloud
Providers
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16. Example: Dev to AppStore Automation
Panasonic Apps Marketplace
• Business Value:
– Increased # of apps developed for Panasonic
devices
– Increases Panasonic device customer stickiness
and profitability
• Automated workflow for ISVs to build,
certify and publish apps
• Device customers browse catalog and
purchase 3rd party and Panasonic apps
– AppStore catalogs tailored for different
customer/device segments
– Apps provisioned to users’ devices via MDM
Applications Marketplace
Developer On-Boarding Portal
3rd Party Developers
Register Source
Device
SDKs
Certify &
Publish
Apps
Android Device
Customers
Windows Device
Customers
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17. Example: IT as a Service (Internal)
Global Automotive Parts Manufacturer
• Background:
– SaaS adoption being driven by LOBs, departments and
individual employees
– Resulting "cloud sprawl" causes Shadow IT issues
• enforcing governance/regulatory policies
• lack consistent cloud data security
• Business Need:
– IT as Unified Services Provider
• Centralize security & policy enforcement (reduces LOBs’ risk)
• Cloud governance: Govern & audit employee usage
• Spend management: Manage & optimize licenses
• ITaaS business model enablement: Charge-back allocation
• Jamcracker Implementation Approach:
– Phase 1: SaaS Aggregation & Governance
– Phase 2: IaaS/PaaS Broker & Internal App Delivery
– Phase 3: Delegated Administration & Localization
Global Services Catalog
SaaS/Cloud Providers
(IT Sanctioned)
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Employee-Facing AppStores
LOB Cloud Innovation

18. Summary
• Jamcracker Platform enables cloud business models
for IT organizations & service providers
• Broker/distribute 3rd party SaaS, IaaS and PaaS
• Deliver/distribute private cloud/app services
• “Cloud-enables” traditional products from a delivery
and billing perspective
• Supports a broad range of different billing models
– Perpetual, subscription, usage-based and hybrid
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19. Jamcracker, Inc.
4677 Old Ironsides Drive
Santa Clara
CA, USA 95054
Thank You!
Contact us: information@jamcracker.com