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This document provides guidance on developing a social media strategy for conferences and events. It outlines key questions to consider, such as defining the target audience and goals. Social media can be used for direct communication, marketing, branding, and more. The document recommends designating content editors and having a social media plan as part of the overall marketing plan. It describes four major social media types and provides tips for using each one, such as using Facebook for marketing, LinkedIn for professional networking, Twitter for instant updates, and YouTube/Flickr for multimedia. Building an engaged community is also discussed.
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This document discusses social media and provides tips for using different platforms effectively. It outlines the core objectives of social media as engagement, purpose, customization, developing relationships and feedback. It then focuses on the major platforms of Facebook, Twitter, YouTube and LinkedIn, providing advice on content types, scheduling posts, hashtags and groups. It stresses the importance of being results-driven and using analytics to measure outcomes.
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***
*****
Feb. 4, 2018
Social Media Strategic Plan
This plan includes the tactical objectives to be used to accomplish the primary social media goals identified by Connect Media on behalf of your company. The target market will consist of both males and females between the ages of 25-35. It will focus primarily on those living in suburban and city localities in the eastern portion of the United States. The target market also appeals to all career and education levels.
Social Media Goals
1. Increase member base, recruit new members, draw physical traffic to facility
· Purpose: to make money/to stay in business
2. Brand the company name, cause, and facility as a place of quality care, establish company as experts
· Purpose: to manage the company reputation
3. Keep the local community updated on happenings, discounts, events, etc.
· Purpose: to increase number of new “members”
4. Understand how “members” use social media and monitor what “members” are saying about company
· Purpose: to stay connected with “members”
5. Contact local community businesses to inform them that company provides [specific service]
· Purpose: word of mouth; to spread the word about company
Summary of Existing Online Presence
1. Facebook
· Page established
· Lack of consistent activity, maintenance, management
2. Twitter - No presence
3. Blog - No presence
4. YouTube - No channel
5. LinkedIn – No presence
Content Types
1. Photographs
2. Expert Articles
3. Video Testimonials
4. Member Reminders
5. Mailers
Tracking Tools
1. Facebook Insights
2. Hootsuite Ow.ly Summaries
3. YouTube Insights Focus Channels
4. Google Analytics
5. LinkedIn Analytics
Focus Channels
1. Facebook
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Metrics for Success: “Like” s, referrals from social networks
2. Twitter
Purpose: Increase recognition, increase engagement, establish network, establish brand, searchability
Metrics for Success: Followers, 2nd-order followers (follower’s follower count), social capital (influence of twitter followers), Klout score, referrals
3. LinkedIn
Purpose: Increase recognition, increase engagement, establish network, establish brand, searchability, find leads
Metrics for Success: Connections, discussion participation, Klout score, referrals
4. Blog
Purpose: Increase recognition, increase engagement, searchability
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5. YouTube
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Action Plan
Facebook
Action Type
Priority Level
Action Details
Frequency
Metric/Tracking
Time/Wk ...
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El documento presenta los detalles de una venta comercial que incluye diferentes productos y sus cantidades y precios. Luego, presenta las notas de varios estudiantes en tres asignaturas y el promedio de cada uno. Finalmente, muestra el resultado de un examen con las calificaciones y situación de cada alumno.
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1. Increase member base, recruit new members, draw physical traffic to facility
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· Purpose: to manage the company reputation
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1. Facebook
· Page established
· Lack of consistent activity, maintenance, management
2. Twitter - No presence
3. Blog - No presence
4. YouTube - No channel
5. LinkedIn – No presence
Content Types
1. Photographs
2. Expert Articles
3. Video Testimonials
4. Member Reminders
5. Mailers
Tracking Tools
1. Facebook Insights
2. Hootsuite Ow.ly Summaries
3. YouTube Insights Focus Channels
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This document summarizes a presentation on becoming a networked nonprofit organization through the effective use of social media. The presentation covers three main themes: strategy, social culture, and doing the work. It emphasizes developing an integrated social media strategy as part of an overall communications strategy. It also stresses the importance of culture change, defining clear roles and responsibilities, and learning from mistakes. The goal is to provide nonprofits with practical guidance on how to effectively build and engage online communities through social platforms.
Similar to Iapco Ppt[1] (20)
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What to expect
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
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Iapco Ppt[1]
- 2. Social Media Working Group
- 6. There should be a part of Marketing Plan/separate plan for the use of Social Media
- 7. The Marketing Plan should be signed off by the client and PCO, or SM can become part of the contract
- 8. Content Editors should be assigned to Social Media (client adds credibility and value) – PCO to monitor and drive
- 10. Professional Networking (LinkedIn, Xing,…)
- 12. Multimedia Blogging/Networking (Youtube, Flickr)
- 14. Open to the bigf wide world – no spercific target group
- 15. Fan Sites should be meaningful/have a purpose (more than just a conference)
- 17. Causes Page great to promote the cause
- 20. Can be used like a website
- 21. Post pcitures and videos
- 22. Discussions (regularly and moderated)
- 23. Events Page to promote any conference related events/appearances
- 24. Good for group messaging
- 26. LinkedIn hosts a lot of professional information of people (Cvs)
- 27. Discussions
- 28. Program Development (build program around a cause)
- 29. Content Info
- 30. Recruitment
- 31. Travel Tracking
- 33. Be constant but relevant!
- 34. Milestones
- 35. Can be opened up onsite (Moderated/monitored)
- 38. Presentations/Talks (before the conference or after)
- 39. Discussions (written or as Vlogs)
- 42. Invite speakers, sponsors,…. And encourage them to invite peers as well
- 43. Use email list of former participants and invite them to join
- 44. Website, E-Mails, everything going out should have a direct link to the applicable Social Media Sites
- 45. Contests and actions to get people excited (photo contests, “If we get 10,000 fans, we will….”,…)
- 46. Connect with similar groups that are already using Social Media
- 48. Guideline Draft to be finalized by IMEX 2011
- 49. Recommendation to Team Paris 2012 to use SM as per guide as much as it makes sense
- 50. Recommendation to Council to rethink use of Facebook to promote our profession as the Facebook Reach is the biggest (81%)