Ian McKee, CEO of Vocanic, will be presenting on social media marketing at a workshop on September 12th. The workshop will cover identifying influencers, activating them for word-of-mouth campaigns, and integrating social media marketing into broader campaigns. Attendees will learn about influencer-driven social media strategies and how to plan campaigns using the Groundswell process. Hands-on activities will also be included. Registration is required by contacting Ruby at the provided number or email.

1. !"#$%&'
()*$%
MARKETING WORKSHOP
He travelled the world
and now he’s back
refreshed
recharged
and ready to rock!
12 Sept 2011
Sime Darby
Convention Centre !"#$%&'((
To register call Ruby at +603 7726 2588 !"#$%&'()*+(
or ruby@ham.com.my

2. !"#$%&
()*$%
MARKETING WORKSHOP
Ian Mckee CEO, Vocanic.
Ian McKee is CEO of Vocanic, Asia’s leading Word of Mouth (WOM) marketing
business. He has over 20 years of experience in sales, IT, and starting and
running subsidiaries the UK, Europe, US and for the last 13 years in Asia. Ian also
brings with him 8 years of experience of running regional business with clients
from Australia and Japan. Ian now publishes various blogs, and is frequently
seen on TV talk shows within the scope of Word of Mouth marketing. As CEO
for Vocanic, he specialises in Identifying In uencers and crafting strategies to
engage and activate them to launch word of mouth campaigns for clients such
as Heineken, StarHub, Citibank, Discovery and Adobe. Prior to Vocanic, Ian was
MD for Informative Asia Paci c working on customer dialogue and In uence
marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP, and Mars
brands such as Cesar, Pedigree, Starburst, M&Ms and others. Originally from
the UK, Ian has called Singapore home for the last 12 years. Today, he is Asia’s
leading Word of Mouth Marketing specialist.
WHAT YOU WILL LEARN ABOUT
SOCIAL MEDIA MARKETING:
! What’s Wrong with the current model
! The Value & Economics of Advocacy
! Social Media Marketing as part of an
integrated campaign
! Ethics
! Viral Marketing
! Evangelist Marketing
! Buzz/Stunt/Guerrilla Marketing
! In uencer Driven Social Media Marketing
! The Groundswell(tm) Planning Process
! Who are In uencers – How do you
identify them
! How to activate In uencers
! The Impact of In uencers – Some
observed Metrics
! Participant Activities – Break Out
Workshop Activities
! Social Media – what is it
! Why You (as a marketer) should care
! The 4 Steps to “do” Social Media Marketing

3. !"#$%&'
()*$%
MARKETING WORKSHOP
PROGRAMME ! Social Media Marketing as part of an
12 Sept 2011 integrated campaign
8.30 am ! In uencer Driven Social Media Marketing
Registration. ! The Groundswell(tm) Planning Process
9.00 am ! Who are In uencers – How do you identify
Introduction. them
9.15 am ! How to activate In uencers
A review of the old model ! The Impact of In uencers – Some observed
Actual Media Consumption Metrics
! Trust
3.00 pm
! Visibility
Afternoon Tea
! Q&A
3.15 pm
10.30 am Ethics
! Participant Activities – Break Out Workshop
Morning Co ee
10.45 am Activities
! Social Media Marketing
An Overview of Peer to Peer Marketing Techniques
! Why You (as a marketer) should care
! Viral
! The 4 Steps to “do” Social Media Marketing
! Evangelist
! Buzz / Guerrilla
5.00 pm
! Social Media Marketing
Wrap up. Q&A.
1.00 pm
Lunch
2.00 pm
The Value & Economics of Advocacy
! In uencer Driven Marketing

4. SOCIAL MEDIA
MARKETING WORKSHOP
"'*$
!'()#&+
%&
!"#$%&'$(&!%) $*(+!"&',-.'&#%$(*",)
$--",'')
%$/,)
12 Sept 2011
8.30am - 5.00pm
+45) ,/$&1) (Lunch and co ee breaks included)
(,1) 3$6) Sime Darby Convention Centre
&.,%01!',.$.0+,2*,.3!"."/)
Please complete this form and
!"#$%&'($%')*+,
-)%./%($"+%(!"#"01%('*2(
0"&3('4"&,5%4('*2(
.5)()-#*
fax it to +603 7722 5712
,1/$+/5-66/.(!"667#%!-&%"#,(869(,$#()5$( :;<=>?@;AAA;<ABAB
!"#$%%&'$()*)!$+,!$-"./$0,)/$1'$ ,675'(-*+%2(
+)-)!$+,!$/2#$34-)3*'$
56666$7,)*)$*,-8,2'$-)*)943)#$
.5))6C*1 For more information please contact:
+:$;56<$==%5$%>??$$$
0:$;56<$==%%$>=1%
Ruby +603 7726 2588
Email: ruby@ham.com.my
%!/&%$(&!%.3!"/.7589:;9.<=>?>@><A.B>C.9D?C:.<:C?E@E<:F?;G
%$/,) +45) Admission fees: RM 1,200 (per pax)
RM 1,100 (For group booking 3 pax +)
H!I.(&(1,) ,/$&1)
!"#$%&'()*(+',
-,.&'/#,012314056
')*)5,#10,(501',$57
%$/,) +45)
H!I.(&(1,) ,/$&1)
%$/,) +45)
H!I.(&(1,) ,/$&1)
%$/,) +45)
!"
H!I.(&(1,) ,/$&1)
!"#$%&%"#'()""*%#+,(-./(&.-#,0/.-)1/2(!-#!/11-&%"#,(#"&(-!!/3&/$4