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B E S T   C O V E R   M A G A Z I N E   O F   T H E   Y E A R !




                                                  id
                                              ea
                                               s
E V E R Y B O D Y                 I S       C R E A T I V E




social
media
MARKETING WORKSHOP




He travelled the world
and now he’s back
refreshed
recharged
and ready to rock!
25 August 2011
Eastin Hotel
Petaling Jaya                                                                Ian McKee
To register call Ruby at +603 7726 2588                                     CEO, Vocanic
or ruby@ham.com.my
social
                             media
                             MARKETING WORKSHOP
                             Ian Mckee CEO, Vocanic.
                             Ian McKee is CEO of Vocanic, Asia’s leading Word of Mouth (WOM) marketing
                             business. He has over 20 years of experience in sales, IT, and starting and
                             running subsidiaries the UK, Europe, US and for the last 13 years in Asia. Ian also
                             brings with him 8 years of experience of running regional business with clients
                             from Australia and Japan. Ian now publishes various blogs, and is frequently
                             seen on TV talk shows within the scope of Word of Mouth marketing. As CEO
                             for Vocanic, he specialises in Identifying Influencers and crafting strategies to
                             engage and activate them to launch word of mouth campaigns for clients such
                             as Heineken, StarHub, Citibank, Discovery and Adobe. Prior to Vocanic, Ian was
                             MD for Informative Asia Pacific working on customer dialogue and Influence
                             marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP, and Mars
                             brands such as Cesar, Pedigree, Starburst, M&Ms and others. Originally from
                             the UK, Ian has called Singapore home for the last 12 years. Today, he is Asia’s
                             leading Word of Mouth Marketing specialist.

WHAT YOU WILL LEARN ABOUT
SOcIAL MEdIA MARKETING:
 What’s Wrong with the current model
 The Value & Economics of Advocacy
 Social Media Marketing as part of an
  integrated campaign
 Ethics
 Viral Marketing
 Evangelist Marketing
 Buzz/Stunt/Guerrilla Marketing
 Influencer Driven Social Media Marketing
 The Groundswell(tm) Planning Process
 Who are Influencers – How do you
  identify them
 How to activate Influencers
 The Impact of Influencers – Some
  observed Metrics
 Participant Activities – Break Out
  Workshop Activities
 Social Media – what is it
 Why You (as a marketer) should care
 The 4 Steps to “do” Social Media Marketing
B E S T   C O V E R   M A G A Z I N E   O F   T H E   Y E A R !




                                                                                                                                        id
                                                                                                                                    ea




                                                                      RABF
                                                                                                                                     s




                                                                   HAIMDLE
                                                                                      E V E R Y B O D Y                 I S       C R E A T I V E




SOcIAL MEdIA                                                                          social
                                                                                      media
MARKETING WORKSHOP                                                                    MARKETING WORKSHOP

                                                                   CL
                                                                                     He travelled the world
                                                                                     and now he’s back
ORGANISATION:                                               AUTHORISED SIGNATURE:
                                                                                     refreshed
                                                                                     recharged
                                                                                     and ready to rock!
ADDRESS:                                                                              25 August 2011
                                                                                      Eastin Hotel
                                                                                      Petaling Jaya                                                                Ian McKee
                                                                                      To register call Ruby at +603 7726 2588                                     CEO, Vocanic
                                                                                      or ruby@ham.com.my




NAME:
                                                                                    25 August 2011
                                                                                    8.30am - 5.00pm
H/P:                                             EMAIL:                             (Lunch and coffee breaks included)

TEL:                                             FAX:                               Eastin Hotel, Petaling Jaya

I ENCLOSE A CHEQUE FOR RM:
                                                                                    Please complete this form and
 PAYMENT METhods
 ChEQUE MAdE PAYABLE To:
                                                          BANk TrANsfEr To:
                                                          RHB BANK
                                                                                    fax it to +603 7722 5712
 SLEDGEHAMMER COMMUNICATIONS (M) SDN BHD                  2-14389-000-10505
 NO. 22B, JALAN TUN MOHD FUAD 1,                          swifT CodE:
 TAMAN TUN DR. ISMAIL,
 60000 KUALA LUMPUR, MALAYSIA.
                                                          RHBBMyKL                  For more information please contact:
 T: +603 7726 2588
 F: +603 7722 5712
                                                                                    Ruby +603 7726 2588
                                                                                    Email: ruby@adoimagazine.com
NOMINATION FORM (Please photocopy for extra participants)

NAME:                                                     H/P:                      Admission fees: RM 1,200 (per pax)
                                                                                    RM 1,100 (For group booking 3 pax +)
JOB TITLE:                                                EMAIL:




NAME:                                                     H/P:


                                                                                                                                                       25
JOB TITLE:                                                EMAIL:




NAME:                                                     H/P:



JOB TITLE:                                                EMAIL:



NAME:                                                     H/P:



JOB TITLE:                                                EMAIL:




             CONDITION: BOOKINGS ARE TRANSFERABLE, CANCELLATIONS NOT ACCEPTED.

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Kl social media work shop

  • 1. B E S T C O V E R M A G A Z I N E O F T H E Y E A R ! id ea s E V E R Y B O D Y I S C R E A T I V E social media MARKETING WORKSHOP He travelled the world and now he’s back refreshed recharged and ready to rock! 25 August 2011 Eastin Hotel Petaling Jaya Ian McKee To register call Ruby at +603 7726 2588 CEO, Vocanic or ruby@ham.com.my
  • 2. social media MARKETING WORKSHOP Ian Mckee CEO, Vocanic. Ian McKee is CEO of Vocanic, Asia’s leading Word of Mouth (WOM) marketing business. He has over 20 years of experience in sales, IT, and starting and running subsidiaries the UK, Europe, US and for the last 13 years in Asia. Ian also brings with him 8 years of experience of running regional business with clients from Australia and Japan. Ian now publishes various blogs, and is frequently seen on TV talk shows within the scope of Word of Mouth marketing. As CEO for Vocanic, he specialises in Identifying Influencers and crafting strategies to engage and activate them to launch word of mouth campaigns for clients such as Heineken, StarHub, Citibank, Discovery and Adobe. Prior to Vocanic, Ian was MD for Informative Asia Pacific working on customer dialogue and Influence marketing projects for brands such as Zuji, DBS Bank, HP, Nokia, BP, and Mars brands such as Cesar, Pedigree, Starburst, M&Ms and others. Originally from the UK, Ian has called Singapore home for the last 12 years. Today, he is Asia’s leading Word of Mouth Marketing specialist. WHAT YOU WILL LEARN ABOUT SOcIAL MEdIA MARKETING:  What’s Wrong with the current model  The Value & Economics of Advocacy  Social Media Marketing as part of an integrated campaign  Ethics  Viral Marketing  Evangelist Marketing  Buzz/Stunt/Guerrilla Marketing  Influencer Driven Social Media Marketing  The Groundswell(tm) Planning Process  Who are Influencers – How do you identify them  How to activate Influencers  The Impact of Influencers – Some observed Metrics  Participant Activities – Break Out Workshop Activities  Social Media – what is it  Why You (as a marketer) should care  The 4 Steps to “do” Social Media Marketing
  • 3. B E S T C O V E R M A G A Z I N E O F T H E Y E A R ! id ea RABF s HAIMDLE E V E R Y B O D Y I S C R E A T I V E SOcIAL MEdIA social media MARKETING WORKSHOP MARKETING WORKSHOP CL He travelled the world and now he’s back ORGANISATION: AUTHORISED SIGNATURE: refreshed recharged and ready to rock! ADDRESS: 25 August 2011 Eastin Hotel Petaling Jaya Ian McKee To register call Ruby at +603 7726 2588 CEO, Vocanic or ruby@ham.com.my NAME: 25 August 2011 8.30am - 5.00pm H/P: EMAIL: (Lunch and coffee breaks included) TEL: FAX: Eastin Hotel, Petaling Jaya I ENCLOSE A CHEQUE FOR RM: Please complete this form and PAYMENT METhods ChEQUE MAdE PAYABLE To: BANk TrANsfEr To: RHB BANK fax it to +603 7722 5712 SLEDGEHAMMER COMMUNICATIONS (M) SDN BHD 2-14389-000-10505 NO. 22B, JALAN TUN MOHD FUAD 1, swifT CodE: TAMAN TUN DR. ISMAIL, 60000 KUALA LUMPUR, MALAYSIA. RHBBMyKL For more information please contact: T: +603 7726 2588 F: +603 7722 5712 Ruby +603 7726 2588 Email: ruby@adoimagazine.com NOMINATION FORM (Please photocopy for extra participants) NAME: H/P: Admission fees: RM 1,200 (per pax) RM 1,100 (For group booking 3 pax +) JOB TITLE: EMAIL: NAME: H/P: 25 JOB TITLE: EMAIL: NAME: H/P: JOB TITLE: EMAIL: NAME: H/P: JOB TITLE: EMAIL: CONDITION: BOOKINGS ARE TRANSFERABLE, CANCELLATIONS NOT ACCEPTED.