This marketing plan summary outlines strategies to raise awareness of early psychosis treatment services over 90 days through various media channels including social media, websites, printed materials, community outreach and local media. The plan targets 320,000 people with impressions and aims to screen 200-250 potential early psychosis patients per year through marketing efforts. Key performance indicators include social media impressions, website visits and completed online quizzes.

1. MARKETING PLAN

2. THINK GLOBAL ACT LOCAL
$ $

3. Twitter
Website
Community
Outreach
FaceBook
Page
Printed
Material
Print
Ad
FB
Ads
Community
PSA
Campus
Podcasts
Transit
Ads
Website
Quiz
Phone
Start
Facility
Visit
Treatment
Other
Social
Media
Specialist
referral
320,000 40/year
Phone
Screen
200 -250 “early” psychosis/year
CLIENT JOURNEY

4. LAUNCH - FEBRUARY 2015

5. MEDIA -TRANSIT

6. MEDIA - OUTREACH
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7. MEDIA - POSTERS

8. MEDIA - BILLBOARDS

9. WORKSHOPS

10. LOCAL MEDIA - TRANSIT & NEWSPAPER

11. PAID SOCIAL MEDIA

12. PAID SOCIAL MEDIA - FACEBOOK
TARGETED
CPC = 53C

13. PAID SOCIAL MEDIA - TWITTER
TARGETED
CPC = 13C

14. Social media
impressions
JOURNEYCLIENT
Website visits
$ $
Completed quiz
1,000,000
1904
64
- 90 DAYS

15. redrockbranding.com
203 295 4882