I support Farming 2017 18
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I Support Farming i s an agriculture company working towards promoting agriculture and enhancing the livelihood of farmers, especially the small and marginal. We strive towards making every farmer a successful person in his / her business of agriculture. We join hands with the farmers and form a business partnership in order to help them over come their agribusiness challenges. We also help them widen their business scope and achieve maximum productivity by integrating various other business
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I support Farming 2017 18
- 2. 60% of Indian Farmers are Marginal which means they own less than 1hectare of land
- 3. Their livelihood depends on agriculture and other farming activities like Milch Cows
- 4. Goat Rearing
- 5. Poultry
- 7. Working capital challenges due to poor economic status Low Mechanisation due to small land holdings and heavy capital costs We provide our machineries free of rentals to our farmers All working capital is provided by us to the farmers as inputs
- 8. Low production and productivity High production costs and low margins We consolidate all our sales and purchases to get better negotiation power We provide farm advisory through our field officers who are agri graduates
- 10. 1 Great Interest in Agriculture and enhancing the livelihood of farmers Interest to produce own food Ability to invest and capital availability Unable to identify a reliable medium that could connect to farmers Urban people are the end consumers of all farm produce High awareness on food quality and middlemen charges The Urban Scenario
- 11. A bridge that connects urban with the rural farmers Platform for urban people to partner with rural farmers Opportunity for urban society to take up farming directly Conducts all farming activities on behalf of urban investors Farmers get the capital to conduct farming activities Our Business We Connect the Two Worlds Urban + Rural
- 13. 10K 25K 7K 17K AIR Agri - Investments - Returns - Investment arm of the organization that - Deals with urbanites who have interest in farming - Provides the urbanites with an option to invest in a crop of their choice to get returns in their agri investments.
- 14. i-Grow - Production component consisting of field operations to produce agri and livestock output by a partnership model with farmers - Includes 4 departments - Green Line – Growing crops - Red Line – Growing livestock - Blue Line – Growing aqua - White Line – Dairy - Utilises the investments of the urban people received via AIR and uses it for farming
- 15. - Technology Platform and mobile app to connect farm operations and urban investors - Serves as a gateway for urbanites investors to see their investments’ performance. - The farm enterprise management solution provides the data for farm tracking - Provides real-time data on crops and livestock 0 10 20 Category 1 Category 2 Category 3 Category 4
- 16. - A direct to consumer retail outlet and sales channel for all produce of i-Grow - Brick and Mortar outlets - Plans to go online www.farmerstores.com
- 17. Where We Are Now
- 18. 12 Member team 120 Farmers 500 Acres 10+Cr Farming 03 Verticals 3.6Cr Revenue 1L Broiler 50 Cows What we have achieved in 2017-18? Profitable Crops Farmers eager to join Good Reputation among farmers Wonderful team Increasing Visibility 3 Offices
- 19. The Journey, We Foresee
- 20. Business Plan – 2017-18 and Beyond 0.20 3% Loss 2017-18 6.2 4.7 0.8 5% Profit 2018-19 22.1 17.5 3.0 7% Profit 2019-20 51.9 39.2 8.4 9% Profit 2020-21 120.3 92.6 FOUNDATION PHASE Increase Subscribers – Go Mass EXPANSION PHASE Focus Revenue - Diversify NATIONAL REACH Expand to other states BIG LEAP IPO/VC/Angel Exit
- 21. The Team
- 22. Vijayakumar Mani Co-Founder & Director Vasanthkumar Mani Co-Founder & Director The Brains behind iSupport Farming Founding Team An engineer by academics, a recruiter by profession and an hardcore entrepreneur by passion with more than 10 Years experience in IT Industry. Founded an executive search firm – Vista Hire Consultants, focusing predominantly on Startups & management consulting firms. Actively involved in Agriculture activities like farming, goat rearing, shrimp cultures etc. Co-Founded & invested in companies like F1 Farms LLP, PayCheck Alpha. An agriculture grad with 15+ Years of experience in Software Industry & more than 12 Years in Digital Marketing and strategies. Actively involved in farming, Agriculture, Goat & Shrimp culture. Co-Founded & Invested in F1 Farms LLP & Lead Advisor to Vista Hire Consultants
- 23. Our Key Members Meet Our Brilliant Teams Anirudh CV Strategic Partner – ISF AP MBA from Indian School of Business. Worked as a part of Official representative of the Economic Development Board, AP Govt MANIKUMAR RM, Avanti Group A marine biologist with extensive experience for over 25 years in Prawn farming and aquaculture. 23 LAKSHMI NARAYANAN Ex-Vice Chairman, Cognizant Began his career in TCS as Developer an rose to a rank of a Business Leader. Joined CTS as CTO and became CEO & President untill 2006 CHANDRASEKRAN R Executive Vice Chairman, Cognizant CTS Veteran with more than 30+ Yrs exp managed Billion Dollar Business
- 25. Marketing Plan Digital Marketing Use of Facebook, LinkedIn, Twitter, email campaigns, primarily to increase brand awareness and generate prospects Direct Marketing Participation in events, direct face to face meetings, print, digital Advertisements, PR and press coverage Partnerships Partnering with FM Radios, NGOs, Associations and other influential media Branded Events Events conducted by ISF like Farm days, awareness programs, school events etc
- 27. Sourcing Farmers How do we get farmers? Lead Farmer Approach We identify a lead farmer in a village and make him the champion to spread the idea and convince farmers across the village Agency / Input partners We partner with a leading input store in the locality to approach farmers and the store acts as our input supplier Government Departments Using the officials of the department of agriculture and rural development Institutional Partners NGOs and organizations like NABARD that have developed a relationship via schemes with farmers are partnered with.
- 28. Evaluating Farmers How do we identify the right farmer? 01 02 03 Personal Evaluation Past Performance A scoring method, considering various parameters of farmers and his experience in farming Farmer Score Farming Experience Social Credibility Financial Credibility 04 05 Land factors 06