Communication channel for agriculture

1. Two mobile based solutions to revolutionise agriculture in India

2.  To build an interface between the rural populace and various elements of
their eco-system and enable a sustainable improvement in –
a) profitability of agriculture in particular and
b) their standard of living in general
 To enable the application to be a G2C (Government to Citizen) platform to
further the Central and State Governments’ goals of rural development
Vision Statement

3. Agriculture scene in India
 2nd largest producer of
food in the world
 5,75,000 villages in
India
 1/3 rd of GDP
contributor
 70% of rural
households in
agriculture related
work

4. Agriculture scene in India
 Millions of tonnes of
food wasted every
year
 Poor mechanisation
 Lack of technology
access
 Information and
advice shortage
 Lack of connect
between markets and
farmers

5. Challenges faced by the Indian farming community
 Agriculture is a largely unorganised activity with no systematic institutional
and organisational planning involved in cultivation, irrigation , harvesting
etc..
 Most farms are small and economically unfeasible if a single crop was to be
cultivated
 Middlemen exploit the farmers economically
 Government programs do not reach the small farmers
 Dependence on money borrowed at usurious interest rates due to poor access
to other credit mechanisms

6. Introducing era of green mobile revolution
 Increasing mobile
penetration in rural
India
 58 million rural
internet users
 Increased usage of
smartphones in rural
India
 Mobile the platform to
inform, share and
build connect with
producer and buyer

7. Mobile usage in rural India

8. Krishann – web based platform for Indian farmer
 Weather updates – thru
Accuweather
 Planting and animal
husbandry advice
 Market connect
 Local information on
radio
 Govt schemes and
details

9. Krishann – web based platform for Indian farmer
 Location Based Technology
 Push based
 Localised content in Local
Language.
 Works on 2G technology
 Expert advice
 Latest Technology

10. Introducing Krishann – web based platform for Indian farmer

11. Krishann – Features Explained

12. The Krishann Advantage
 Only mobile application with a wide range of utilities for the rural populace –
information and advice on weather, market demand & rates, inputs on
farming technology and direct access to all Government schemes
 Ability to add on further services
 Offers an opportunity to the various product , service providers spread across
the country to the vast rural populace
 Negligible cost to the end user vis-à-vis the value proposition at offer
 Useful to specific micro-markets in Urban areas with necessary customisation
– eg. low income pockets in metros and big cities

13. Krishann – Value Proposition for the End Users
 Seamless access to unbiased, timely and relevant information related to the
agriculture eco-system and rural trade
 Access to social groups and opportunity for knowledge sharing
 Increased monetary yields due to elimination of intermediaries
 Opportunity for farmers to access markets beyond their natural markets
 Increased access to Government schemes – financial, healthcare related etc.
 Empowerment to take own, considered decisions

14.  Government to citizen contact with no intermediation leading to effective
transmission of information
 Vital feedback channel for the Government on the efficacy of it’s schemes
 Supports the digitalisation and social inclusion agenda of the Government
 Enables social transformation by connecting the rural populace with the
larger population
 Low cost option for the Government to reach out to the vast rural masses
Krishann – Value Proposition for the Central & State Governments

15. Krishann – Technology partners

16. Krishann – Distribution Plan
 Subscription based model
 Zilla based sales network
 Mobile sales outlets as
stockists and service
centres

17. Krishann – Distribution and Monetisation plan
 Subscription based model
 Zilla based sales network
 Mobile sales outlets as stockists
and service centres
 Push based advertising- local and
national
 VAS with mobile partners and
allied partners

18. Krishann – Marketing plans
 ATL and BTL marketing
 Leaflets and banners in local
language for distribution and
visibility
 Social media advertising thru
content marketing
 Participation in rural fairs and
kisan centres for brand
activisation and sales
 Wall paintings to build OTC

19. Krishann Team
MOHAN CHOPRA
Mohan has had vast international business experience with some of the biggest
multinationals in the world. Starting his career with Xerox corporation in the
United States and held various positions later for product manager for Xerox low
volume copiers for Rank Xerox, with responsibilities of product development and
marketing. He was seconded to Rank Xerox International HQ in London, UK.
Subsequently, Mohan joined the Toshiba group as a special assistant to the
Managing Director of office products in Tokyo. In this assignment he was
responsible for business development for a range of office products in various
countries in the western world and Asia. He launched the electronic typewriters
and word processors in important markets.
Mohan is currently a highly successful consultant in business development with
special emphasis on sourcing technology and infrastructure from Europe, U.S.A.
and India, countries where he is extremely well connected. He maintains high
level contacts with industry leaders in these countries.
Mohan has a bachelor’s degree in engineering from one of the world’s premier
technical universities, IIT Delhi and then got his Masters degree in Engineering
and an MBA from prestigious schools in Massachusetts and Indiana, in the US.

20. Krishann Team
KAMAL SINGH
An Engineer (Computer Technology) has been in the IT industry for past 22 years. Had
been in every sphere of Information technology industry evolution right from the days
of PC, PCXT to Networking, Windows, Software Technologies, web business, BPO to
mobile technologies.
He started his career with ICIM as Management trainee and was responsible for
Installation and Commissioning of UNIVAC 6000. Later he joined Orbit Computers as a
Networking Engineer and successfully carried out various Networking and Software
projects for Central Railway. Subsequently he joined Atlaz Technologies Ltd, Mumbai
a Jain Group Company as Business Development. He has worked on Banking Application
as well as on ERP solutions on Plastic Industry. He closely worked with United Western
Bank, Jalgoan District Central Co-operative bank, Depart of Telecommunication, and
Directorate of Technical Education and SPIU (A World Bank project for Technical
Education).
He has also worked on Web Based Application on various portals. Some of the projects
conceptualized and designed by him are E-multimetals.com & mumbaimasala.com. He
has leaded a team for conceptualizing, designing and development of a portal on
small-scale industries (allindiassi.com). He pioneered the first e-commerce venture in
India in 2011.-2012 for Dentistry. www.dentalbazzar.in
Presently whole time with Krishann Agitech.

21. Krishann Team
Ravindra Jachak- BCOM ,GDCA, ICWA – I
,
Practicing since last 14 years from Mumbai and consulting various businesses all
over India. Consults companies up to filing of IPOs in the Market & routine Tax,
Audit works. Consults corporate companies to develop financial system to invite
investments from public.
Since 2012 he is actively participating in socio eco activities in the society. Helps
to register & build social Organizations to achieve their objectives.
Strength is business acumen , strategy & huge network of people all over India.
He maintain lacs of contacts in the country ranging from high strata to grass rout
level.
Currently working on co –operative Farming Business on large scale cultivating
7000 Acers farms & organic farming promotions
Acting As whole time Director in following companies
 Corporate Technology Pvt. Ltd.
 Dreamz Property
 Corporate Associates of India
 Krishann Agritech
 Corporate AutoBiz

22. Krishann Team
Rajinder Prashad Bhadri (RB)
Is a successful English business magnet, Fitness personality and Advisor for the
youth.
RB Started his career in Construction field and travelled to many countries
including Libya, Iraq by gaining a good number of Construction and
Import/Export contracts. L
Later on he expanded his business into food industry by opening 3 Restaurants in
London. He is the owner of a world class restaurant Lahore, in Business District,
London
RB also gives advice on Fitness to youth by delivering seminars and in group
discussions held at his restaurant.
He is the partner and stake holder in LTE –TOP, UK the Mobile Manufacturing
Company.

23. Introducing KisanSathi – an all weather
phone for Indian farmer
 All weather proof phone
 Water proof
 Dust proof
 Shock proof
 Ideal for Indian rural areas

24. Introducing KisanSathi – an all weather
phone for Indian farmer
 Smartphone with 3G connectivity
 5 inch
 3 models
 Android platform
 Sturdy build
 Acts as a walkie-talkie – great
utility in an emergency or natural
disaster