iSpot is a mobile app and social network that allows users to identify and share observations of wildlife. Over 150,000 observations and 250,000 images have been shared by more than 20,000 registered users, identifying over 7,000 species. The iSpot social network provides rapid identification of observations, with 64% receiving an ID within one day. iSpot is scalable, with growing participation and observations over time. It helps people learn about biodiversity and has aided in the discovery of new species in Britain and the surveillance of invasive species.