Study: Analytics and Data Science Jobs in India: 2020 – By Great Learning & AIM

Study:
Analytics and Data Science
Jobs in India: 2020
By Great Learning & AIM
This report outlines the
functional analytics skills and
programming languages that are
most in-demand in the market
September 2020

Disclaimer: This document is the result of research carried out by AIMResearch.
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Executive Summary
Research Methodology
Foreword
Benefits and Key Takeaways
Introduction
Top Trends in Analytics and Data Science
jobs - August 2020
4
6
7
5
8
9
CONTENT
Analytics Jobs by Cities
Analytics Jobs by Sector/Industry
12
15
Experience Requirement for Analytics
Jobs
20
Analytics Jobs by Tools & Technologies 24
Salaries Advertised for Analytics Jobs 30
Analytics Jobs by Company Type 33
Conclusion 36

4
Study: Analytics and Data Science Jobs in India: 2020
The annual analytics job report, presented by Great Learning and
Analytics India Magazine (AIM), provides a comprehensive study of the data
science job landscape – covering profiles and roles that require analytics competencies
and skills. The research provides a comprehensive view of the talent market, which has
been affected by the recessionary environment and the unfortunate pandemic. The report
also provides insights on how employees need to develop a blend of data and analytic
skills to succeed in data science roles. This year the effects of the pandemic and the
recessionary environment have been researched on the open job figures.
This report outlines which functional analytics skills and programming languages are
most in demand in the market. The report provides insights for recruiters and hiring
companies so that they are able to study the demand for skills across the analytics
function, and are able to identify and close any capability gaps across workforces. By
highlighting the talent hotspots in the country, the report enables organisations to build a
steady talent pipeline.
EXECUTIVE
SUMMARY

5
The research presented in this report has been collected from publicly
available data, including news reports, job sites, and other information sources.
RESEARCH
METHODOLOGY

6
“Automation will Create 58 Million New Jobs By 2022.”
-World Economic Forum
The interesting part about this statistic is that Automation is set to create 133 million
new jobs, but will also cause 75 million jobs to be displaced. A lot of these new jobs will
be created in Data Science, Machine Learning, Analytics, AI, and related fields. This is a
very telling prediction about the future of the market place, and it quaintly sums up the
future job situation with just a few numbers.
The most important takeaways are:
1. Automation will create more jobs than it replaces, so there is no need to panic.
2. Professionals need to be proactive in learning the right skills to future-proof their
careers.
In this kind of scenario, it is important for professionals to be cognizant of the kind of
skills that they need to learn in order to leverage this demand and build the right kind of
career.
Owing to the nascent nature of Data Science and Analytics and the overlap between
the subdomains, information regarding domain growth and job creation has been
sparse, doubly so in India. That is why Great Learning has partnered with Analytics
India Magazine to shed some light on the skills landscape and be a source of accurate
information for the data science and analytics community as a whole.
FOREWORD

7
We hope the report is a handy point of reference for aspiring
professionals, industry experts, and think-tanks. As a result of the unfortunate pandemic,
the analytics space in 2020 has witnessed changes and churn in terms of job losses
and slowdown in job creation. Nonetheless, the enthusiasm and optimism around the
analytics function in India continues to remain high, and we are eagerly waiting to see
what the future holds for data science and jobs within this domain.
BENEFITS AND
KEY TAKEAWAYS

8
This Job Study is a holistic analysis of the Indian Analytics
and Data Science jobs and skills landscape. This study/report covers the top job trends
in the analytics space, specifically open jobs at a given point in time, and provides a
detailed break-up and analysis of jobs by certain criteria, such as cities, industries,
experience levels, technologies/tools, and salary hierarchies. The report provides details
and analysis of the types of companies that are recruiting key talent in the data science
domain. The report identifies reasons for significant shifts or changes in hiring trends
across the criteria defined above.
INTRODUCTION

9
Top Trends in Analytics and Data
Science jobs -
August 2020
• Although it is difficult to ascertain
the exact number of open analytics
job openings for a given month,
approximately 93,500 open jobs are
available at the end of August 2020
according to the analysis carried out
by AIMResearch.
Ŋ These open jobs are available jobs
to be filled in the data analytics
function at any given point in time
and not the absolute number of
new jobs created each month.
• The analytics jobs figure for August
2020 is a 1.6% drop in open jobs
requirement compared to the same
period last year (August 2019).
Ŋ Last year, while there were
changes in the number of open
job positions early in the year, the
average number of open positions
for the full year was about 90,500.
• Covid-19 Effect on Open Jobs: There
was a drop or contraction in open
jobs year-on-year in the months of
June and July 2020 – 11% and 17%
respectively. This contraction is due
to the recessionary environment,
which is caused by the unfortunate
pandemic. Moreover, from a peak of
109,000 in February 2020, the open
jobs figure fell to a low of 82,500 in
May 2020. The effect of the recession
and the pandemic on the open jobs
figures is detailed in relevant sections
of the report.
Ŋ To study the relative effects of
the recessionary environment
on the proportion of open jobs
AIMResearch has carried out a
comparative study of the open
jobs percentages for August
2020 (after lockdown) with
January 2020 (before lockdown),
apart from the usual annual
comparisons.

10
India’s share of global analytics jobs has
increased because of three factors:
a. An evolving analytics domain in India
evidenced by a year-on-year increase
in funding in Indian analytics start-ups
and development of niche analytics
capabilities, including Data Analytics,
Digital, Cloud Analytics, Artificial
Intelligence, Robotics, and Natural
Language processing (NLP).
b. Organisations are investing in the
development of enhanced analytics
capabilities in India. This has led to
Domestic IT firm, Semi-conductor and
Electronics, International Technology, and
Software corporations offering a greater
no. of open jobs in India (v/s globally).
c. The recessionary environment, due to
the unfortunate pandemic, has led to a
greater proportion of jobs outsourced to
firms based in India.
• The 10 leading organisations with
the most number of analytics jobs
advertised in August are dominated
by the MNC and Domestic IT &
KPO organisations – Accenture,
Mphasis, Cognizant Technology
Solutions, Capgemini, Infosys, Tech
Mahindra, and IBM India, Dell,
HCL Technologies, and Collabera
Technologies.
• Almost 98% (97.8%) of analytics
jobs advertised in India are full-
time, signifying the strengthening of
the Indian analytics hiring market.
Just 2% of the jobs form part-time,
internship or contractual jobs –
similar to the trend of January 2020
and the overall trend of 2019, when
an approximate 97.5% full-time and
2.5% part-time jobs were advertised.
In August 2020, India contributed to 9.8% of the total global analytics job openings.
This is a significant jump from the figure of 7.2% of total global job openings in January
of this year. During the same period last year (August 2019), India contributed approxi-
mately 7% of worldwide open job requirements.

11
The top designations advertised are: Analytics Specialist, Data Scientist, Decision Sci-
ence Manager, Business Analyst,Analytics Manager, Statistical Modelling, Statistical
Analyst, Marketing Research Analytics, and Operations Analytics Manager.
(Source for the job figures and trends below: Leading career portals, including Naukri.
com, LinkedIn jobs section, and Monsterindia.com)
99
118 102
161
349 349
344
399
593
710
780
970
708
911
1014
1090
935
825
858
474
701
689
0
200
400
600
800
1000
1200
A
pr2015Jun
2015
A
ug2015
O
ct2015
D
ec
2015
Feb
2016
Feb
2017
Feb
2018
Feb
2019
Feb
2020
A
pr2016
A
pr2017
A
pr2018
A
pr2019
A
pr2020
Jun
2016
Jun
2017
Jun
2018
Jun
2019
Jun
2020
A
ug
2016
A
ug
2017
A
ug
2018
A
ug
2019
A
ug
2020
O
ct2016
O
ct2017
O
ct2018
O
ct2019
D
ec
2016
D
ec
2017
D
ec
2018
D
ec
2019
Open JobsTrends (2015 till August 2020)

12
Analytics Jobs
By Cities
• In terms of cities, Bengaluru once
again accounts for the maximum
proportion of open jobs, contributing
around 23% of analytics jobs in India.
Although this is a marginal decrease
from 25% in January 2020 and from
24% last year, this is representative
of Bengaluru remaining the preferred
hiring destination over the last 4
years.
Ŋ This is evident because Bengaluru
is home to the maximum number
of analytics start-ups - and the
year-on-year increase in funding
in Indian analytics start-ups has
translated to a greater proportion
of job openings in Bengaluru.
Ŋ Moreover, most of the Technology,
IT, and Boutique Analytics
firms run the majority of their
Digital, Analytics, and Data
Science operations from the city,
propelling the city to the top of
the list of preferred location for
open jobs.
Delhi/ NCR comes second contributing 20% of the analytics jobs in India, down from
21% in January 2020, and from 22% a year ago.
• For August 2020, the proportion of
jobs advertised for both Bengaluru
and Delhi are the lowest since 2017,
signifying a shift in the preference of
companies advertising jobs for other
locations
Ŋ Moreover, the unfortunate
pandemic has resulted in
numerous roles and job openings
advertised with a possibility
of remote work – or location
independence. Hence, the
proportionate jobs with Bengaluru
and Delhi as locations have
correspondingly reduced.
• Approximately 15% of the analytics
jobs are advertised for Mumbai. This
is a marginal increase from 14% in

13
Hyderabad, Kolkata, and Ahmedabad all saw marginal growth in the proportion of jobs
in August 2020 year over January 2020, and over last year.
January 2020, and a marginal de-
crease from 14.7% last year. This
increase in proportion is largely due
to the base effect of the total number
of jobs. While the overall number of
analytics jobs across India has de-
creased, the number of jobs advertised
for Mumbai has marginally decreased,
and hence there has been a propor-
tionate increase in jobs advertised
with Mumbai as the location.
Ŋ Mumbai is the financial and
business hub of the nation.
Most investment banks, hedge
funds, and financial institutions,
whether Domestic or MNC BFSIs,
run the bulk of their financial
and analytics operations from
Mumbai.
Ŋ Moreover, many domestic
conglomerates, including the
Tata Group and the Reliance
group, among others, have their
headquarters in Mumbai, with
the data science divisions of
these firms also operating out of
Mumbai.
Ŋ Hence, the jobs advertised
for Mumbai has not seen
a corresponding fall (in
proportionate figures) as the
bulk of these firms have resumed
hiring post the resumption of
business activity after the lifting of
lockdown restrictions.

14
• Pune has seen a fall in the proportion-
ate jobs advertised in August 2020
from January 2020 but has seen an
increase over last year.
• The proportion of jobs advertised for
Other Cities, or Tier-II and Tier-III cit-
ies, has increased this year to 10.5%
from 8.4% in January 2020 and
from 10% last year. This increase in
the proportion of jobs advertised for
Other Cities, includes jobs advertised
for remote work locations.
Ŋ The unfortunate pandemic has
resulted in many companies
offering the facility of remote
work for their employees.
Ŋ Companies are hiring and
advertising numerous new roles
and positions for remote work
as well, and this trend for remote
work and hiring is expected to
last till the second quarter of
2021. Hence, there has been a
corresponding increase in jobs
advertised for Other Cities.
0%
5%
10%
15%
20%
25%
30%
Bengaluru
City- Wise Open Jobs (YoY % Comparision)
Delhi (NCR)
August 2020 January 2020 2019 2018 2017
Kolkata Ahmedabad OthersPuneHyderabad ChennaiMumbai

15
Analytics Jobs by Sector or Industry
(excluding analytics jobs in the
IT sector)
• Banking & Financial Sector: Although
this sector continues to be the biggest
influencer in the analytics job market
(outside of the IT sector), with 35%
of all analytics jobs, the open job
positions in this sector continue the
decreasing trend from 36% in January
2020, 38.3% last year and from 41%
in 2018.
Ŋ The resulting jobs figure for the
BFSI sector for August 2020
is in spite of the effects of the
recessionary environment on the
BFSI sector.
Ŋ The Banking sector was one of
the early adopters of analytics
across operations. Hence, ever
since 2017-2018, after years
of jobs growth, the proportion
of open jobs in the BFSI sector
started contracting year-on-year
compared to other sectors. This
trend was also influenced by the
overall global job cuts in this
sector that began towards the end
of 2019..
• Pharma & Healthcare Industry:
This sector saw an increase in the
proportion of analytics jobs from
16.1 % in January 2020 to 16.3% in
August 2020. The proportion of jobs
has increased because of the focus of
developing vaccines and other cures
for the Covid-19 virus. Moreover,
the hiring in this industry has seen an
increasing trend, from 11.1% in 2018
to 12.6% in 2019 (last year). This
is attributed to Pharma companies
hiring analytics professional amid an
increased cost cutting trend across
the sector influenced by heightened
demand and increased competition.
• E-commerce: The proportion of
analytics jobs in the e-commerce
sector saw the largest increase –

16
14.6% in August 2020 from 11% in
January 2020 and 12% in 2019. This
sector’s contribution to data science
jobs in India decreased at the start of
this year after increasing the previous
years. The proportion of open jobs
in January 2020 decreased from
12% in 2019 (the proportion in 2019
correspondingly increased from 8% in
2018).
Ŋ This decrease in open job
positions at the beginning of the
year was directly attributed to the
increasing losses in the ecommerce
sector. However, the lockdown
that started in March 2020 caused
the closing of big-ticket retail
stores and a drop in non-essential
retail operations.
Ŋ The non-contact shopping
experience that e-commerce
and online retail offers from the
convenience of homes has boosted
the volumes of online shopping
since March 2020, with 13%
shoppers buying online for the
first time and 40% of the shoppers
increasing their online shopping
volumes. This increase in online
shopping and operations has
resulted in a greater requirement
for analytics roles in the
e-commerce industry.
• Energy & Utilities: The proportion
of jobs in the Energy & Utilities
sector has dropped to 9.5% in August
2020 from 10.6% in January 2020
and 13.1% in 2019. Moreover, the
proportion of jobs for this sector
is the lowest since 2017. While for
August 2020 the drop has been
attributed to the drop in demand
because of the lockdown, for the
larger period, since 2017, systemic
issues in the power sector have
affected the proportion of jobs. These
issues were mainly a result of lower
economic growth over the years.

17
• Media & Entertainment: The rise
in the proportion of analytics jobs
for the Media & Entertainment
sector, despite the lockdown, is the
result of greater consumption of
digital and online media since March
2020. Moreover, this sector has seen
a steady rise in the proportion of
analytics jobs over the years as there
is a greater demand for analytics in
the growing digital media and online
streaming sub-vertical.
• Telecom Industry: The proportion of
jobs in the Telecom sector increased in
August 2020 to 5.5% from 4.6% in
January 2020, which in turn increased
from 3.8% last year. The increase in
the proportion of jobs in August 2020
is related to the increase in demand of
telecom services as a result of greater
work from home and increased digital
and online operations of Indian B2B
and B2C firms.
Ŋ The increase in proportion of jobs
in January 2020 from last year
was due to the increase in ARPUs
in 2019-2020, which began to
rise across some of the telecom
players. 2019 saw a big drop in
advertised analytics roles to 4%
from 8% in 2018. This drop was
caused by a broad-based hiring
slowdown in telecom majors,
largely caused by a drop in ARPUs
in 2018-2019, which were at the
lowest during this period. This
drop in ARPUs was due to the
price wars in the telecom space
started by Reliance Jio’s entry.
• Retail & CPG: The proportion of
open jobs advertised for the Retail &
CPG sector is 3.8% in August 2020,
down from a proportion of 6.8% in
January 2020 and 6% last year. The
drop in the August figure for the open
analytics jobs reverses a 3-year trend

18
of growth in the proportion of jobs
in analytics across this sector. The
Retail & CPG sector has been one of
the worst affected by the lockdown
and the unfortunate pandemic, with
the shut-down of most non-essential
shops, retail establishments, and malls
continuing till July across many cities.
• Automobile: The proportion of
analytics jobs for the Automobile
sector has seen a contraction to
3.5% in August 2020, from 3.7% in
January 2020 and 5.5% from 2019.
Moreover, the August 2020 figure
is the lowest since 2018. While the
drop in August figures is directly
related to the complete shutdown in
Automobile production till June 2020,
the consistent drop in the proportion
of analytics jobs from 2018 is due to
the drop in automobile sales through
2019 and early 2020 (prior to the
lockdown).
• Travel & Hospitality: The worst
affected sector since March 2020
has been the Travel & Hospitality
sector. This sector experienced a
complete halt on travel, both rail and
air, till June 2020 and the closure of
hotels and other hospitality services
across almost all states till date. The
average occupancy level for the hotel
sub-sector for the full year 2020 is
expected to be 34.5%, almost half the
occupancy level of 66.2% in 2019.
The overall effect of the lockdown on travel & hospitality sector has resulted in a
significant drop to 0.4% of the overall Analytics jobs from a level of 2.7% from January
2020 and 2019.

19
Pharm
a
&
H
ealthcare
Energy
&
U
tilites
M
edia
&
Entertainm
ent
Telecom
R
etail&
C
PG
A
utom
obileTravel&
H
ospitality
Ecom
m
erce
BFSI
August 2020 January 2020 2019 2018 2017
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
0%
Sector - Wise Open Jobs (YoY % Comparision)

20
Experience Requirement
For Analytics Jobs
• The year 2020 began with an increase
in the proportion of mid-senior and
senior-level open jobs in Analytics
from junior levels last year. This trend
has continued until August 2020 with
a greater proportion of senior-level
jobs advertised.
Ŋ The proportion of jobs for 7 - 10
years’ experience range increased
to 14.9% in August 2020 from
12.5% in January 2020 and from
6.7% last year. This increase took
place after successive year-on-year
drops from 11.2% in 2017 to
10.5% in 2018 and 6.7% in 2019
(last year).
Ŋ The proportion of jobs for 10 to
15 years of experience increased
to 11% in August 2020 after
doubling to 8.6% in January 2020
from 4.3% last year.
The proportion of Jobs greater than 15 years of experience saw a big jump to 4.9% in
August 2020 after almost tripling to 2.8% in January 2020 from 1.0% last year.
• The proportion of jobs in August
2020 for experience levels greater
than 7 years has been the highest since
2017.
• This secular increase in the proportion
of jobs for senior-level positions is
due to the consolidation in Analytics
function in India:
• This consolidation has resulted in
a greater proportion of senior-level
Analytics jobs in India as against
junior level Analytics jobs.

21
• The trend of a greater proportion of
jobs for experienced professionals
endures despite an overall
recessionary environment and a
reduction in job numbers. This further
signifies a maturing Analytics and
Data Science domain in India.
• While there has been an overall drop
in the total number of Analytics
jobs, the relative or proportionate
demand remains high for experienced
Analytics professionals across
enterprises and sectors, including:
Ŋ A greater proportion of
Analytics jobs in the Pharma and
Healthcare space as Analytics is
a key function in the Domestic
Pharma firms and MNC Pharma
enterprises.
Ŋ A greater proportion of Analytics
jobs in the E-commerce space after
the increase in online shopping.
Ŋ A greater proportion of jobs in
the Media & Entertainment sector
because of the growth of digital
media and entertainment and
streaming platforms.
• The 5% proportion of jobs
advertised for the experience level
greater than 15 years highlights the
hiring of leadership roles across
the Data Science domain, instead
of roles focused on delivery or
programme management. This is
further emphasised by the combined
proportion of 31% of jobs for
Analytics positions with experience
greater than 7 years.
• Correspondingly, 69% of Analytics
job openings are for professionals
with less than 7 years of job
experience. The proportion of jobs

22
has reduced for the lower experience
categories – the proportions are at the
lowest level since 2017:
Ŋ For the experience category of
5-7 years, the proportion of jobs
has decreased to 18.6% in August
2020 from a proportion of 19.3%
in January 2020 and last year
(2019).
in January 2020 and a proportion
of 25.4% last year.
in January 2020 and a proportion
of 22.4% in 2019.
For the experience category of 0-1 years, the proportion of jobs has decreased to
13.3% in August 2020 from a proportion of 14.7% in January 2020 and a proportion of
20.9% in 2019.

23
August 2020 January 2020 2019 2018 2017
Experiennce - Wise Jobs (YoY % Comparision)
0%
5%
10%
15%
20%
25%
30%
Less than 1
Year
1-2
Years
2-5
Years
5-7
Years
7-10
Years
10-15
Years
15+
Years

24
Analytics Jobs
By Tools & Technologies
The figures researched for the jobs across
the categories of Tool and Technologies
are a proportion of Total Analytics Jobs.
• The demand for Python professionals
continues to remain the highest.
Almost 27% of advertised jobs
require Python as a core skill, up from
18.5% at the beginning of the year,
and 17% last year.
• The proportion of Java/Javascript jobs
has also increased to 22% in August
2020 from 16% in January 2020 and
last year.
• R skills come third at 10% of all
analytics jobs, the same as last year,
while demand for SAS skills has
almost halved in proportion to 4%
in August 2020 from 8% in January
2020 and from 6% last year.
Among Dashboarding and BI tools,Tableau skills are most in-demand (increasing
to 11% in August 2020 from 8% in January 2020 and from 6% last year), followed by
Microsoft Power BI (increasing to 6.5% from 3% in January 2020, and from 2% in
2019).
• Cloud Solutions continue to see
an across the board increase in
proportion because of greater
adoption of Cloud platforms across
enterprises not just during the
lockdown but also across a wider
period.
Ŋ Analytics recruiters continue to
demand AWS, the most preferred
Cloud skill, which increased to
15% in August 2020, from 12%
in January 2020 and from 7% last
year.
Ŋ The proportion of jobs for Azure
skills comes in second at 9.7% in
August 2020 from 7% in January
2020 and from 4% last year.
Ŋ Similarly, the proportion of jobs
for Google Cloud has increased

25
to 5% in August 2020, from 4%
in January 2020, and from 1%
last year. Similarly, the proportion
of jobs for Oracle Cloud has also
increased.
• The proportionate demand for skills
across Big Data tools is similar to
the figures for January 2020, when
the proportion of jobs significantly
dropped from the figures of 2019
— with Hadoop dropping to 2% in
January 2020 from 7% last year, and
Hive falling to 1% in January 2020
from 4% last year.
• This year the demand for statistical
modelling techniques marginally
decreased across the spectrum. Just
as in January 2020 and in 2019,
Segmentation has the greatest
proportion of jobs this year, followed
by Clustering.
• Among databases, demand for SQL
(including MS Azure SQL) increased
to 9% in August 2020 after falling
to 8% in January 2020 from 19%
last year. Amazon Redshift increased
to 6.7% in August 2020 after
increasing to 4% in January 2020
from an insignificant 0.13% last
year, highlighting the greater demand
for Amazon Redshift as a database
platform in conjunction with AWS
Cloud.
• This year, AIMResearch has
introduced the analysis of Data-as-
a-Service platforms, which is gaining
adoption for the delivery of end-
to-end Analytics solutions on the
Cloud. The proportionate jobs for the
Snowflake platform were the highest
in this sub-category at 2.2% of
Analytics jobs, followed by Cloudera
at 1.5% of analytics jobs.

26
0%
5%
10%
15%
20%
25%
30%
ProgrammingTools Jobs (% of Total Analytics Jobs )
Python Java / Javascript SAS Matlab SPSSR
August 2020 January 2020 2019
Dashboarding / BITools Jobs (% of Total Analytics Jobs )
Tableau Power Bi Information Qlikview Spotfire
12%
10%
8%
6%
4%
2%
0%

27
Cloud Platforms Jobs (% of Total Analytics Jobs )
AWS Azure Google Cloud Oracle Cloud
10%
12%
14%
16%
8%
6%
4%
2%
0%
Big DataTools Jobs (% of Total Analytics Jobs )
Hadoop Hive MapReduce Presto Spark
5%
6%
7%
8%
4%
3%
2%
1%
0%

28
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
Segm
entation
C
lustering
C
lassification
N
euralN
etw
orks
Logistic
R
egression
R
andom
ForestLinearR
egression
SV
M
D
ecision
Trees
ModellingTechniques Jobs (% of Total Analytics Jobs )
DatabaseTools Jobs (% of Total Analytics Jobs )
MS SQL +
Azure SQL
Amazon
Redshift
Teredata NoSQL Kafka MongoDB Cassandra BigQuery Vertica
0%
5%
10%
15%
20%
25%

29
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
Snowflake Databricks Hortonworks MapR RepodsCloudera
August 2020
Data-as-a-Service platforms Jobs (% of Total Analytics Jobs)

30
• The median salary advertised across
Analytics jobs in India is INR 9.5
Lakhs/annum - advertised salaries
tend to be lower than actual salaries.
• This year the advertised median salary
fell against the median salary last
year when AIM reported the median
salaries at INR 11.5 Lakhs.
• This decline in median salary for
all jobs advertised is due to the
cumulative effect of the following:
Ŋ The recessionary environment
has resulted in a net lower salary
advertised for a significant
proportion of jobs.
Ŋ A significant proportion of jobs
are advertised with no salary
figures – this withholding of salary
gives employers more negotiating
power when providing a job
offer, especially during the time
of recessions and significant job
layoffs across enterprises.
• There has been a decline in the
proportion of advertised jobs with
salaries greater than Rs. 15 Lakhs:
Ŋ 13.1% of all advertised jobs in
August 2020 offer a salary greater
than Rs. 15 Lakhs as opposed to
14% in January 2020, and 23%
in 2019.
Ŋ 10.3% of all advertised jobs
in August 2020 offer a salary
between Rs. 15-25 Lakhs as
against 10.5% in January 2020
and 16% in 2019.
Ŋ 2.5% of all advertised jobs
in August 2020 offer a salary
between Rs. 25-50 Lakhs as
against 3% in January 2020 and
6% in 2019
Ŋ The decline in the proportion
of jobs for salaries in higher
brackets or levels would imply
a decrease in the proportion of
jobs for personnel with greater
experience. However, the two are
not correlated as the research has
revealed that a greater proportion
Salaries Advertised
For Analytics Jobs

31
of jobs in higher experience levels
do not have the salary details
listed.
• Hence, the decline in the proportion
of advertised jobs in the higher salary
ranges is attributed to the following
factor:
Ŋ Employers withholding salary
details of the higher paying
Analytics jobs — this provides
employers more negotiating power
at the time of salary discussions.
It is all the more significant during
the recessionary environment as
there are proportionately fewer
jobs, more candidates, and a
greater likelihood of negotiating
lower salaries when offers are
made.
• 30.7% of Analytics jobs have been
advertised in the salary range of 6-10
Lakhs, followed by 27.7% for the 3-6
Lakh salary range.
The proportion of jobs for both these
ranges (6-10 and 3-6 Lakhs) have margin-
ally increased to their current levels from
30% and 27% respectively in January
2020 – which, in turn increased from 25%
and 22% respectively in 2019.
• Almost 69% of all advertised
Analytics jobs in India are offering a
salary of less than 10 Lakh, compared
to 60% last year.
• A combined proportion of 86.9% of
the advertised jobs is for salary of less
than 15 Lakhs.

32
5%
10%
15%
20%
25%
30%
35%
0%
Salaries Advertised For Open Jobs (YoY % Comparision)
0-3
Lakhs
3-6
Lakhs
6-10
Lakhs
10-15
Lakhs
15-25
Lakhs
25-50
Lakhs
50-75
Lakhs
75-100
Lakhs
1Cr+
August 2020 January 2020 2019 2018 2017

33
• The trend of an increasing a
proportionate of job demand from
MNC IT & KPO Service - 67.8% of
the jobs in August 2020 fall under
this category - the highest proportion
this year and an increase from 59.4%
from last year. The figure for August
2020 has decreased from a proportion
of 74.6% at the start of the year.
Ŋ The year on year increase is
attributed to a greater number
of international IT and KPO
corporations shifting more
analytics jobs to India.
Ŋ The fall in proportion from the
beginning of the year till date is
attributed to a pause in hiring
across almost all roles in these
companies. This pause in hiring is
a direct effect of the recessionary
environment.
• Approximately 19% of all Analytics
jobs advertised this year are from
Domestic IT & KPO Service Providers
as against 13% advertised last year
(2019), which was down from 21%
in 2018. Moreover, the figure for
August 2020 has risen from an annual
low of 9% in January 2020. This
fall in proportion till January 2020
was attributed to greater hiring in
other companies vs the Domestic
IT and KPO companies. That trend,
however, reversed as a result of the
recessionary environment due to the
unfortunate pandemic, with Domestic
IT companies announcing that hiring
would continue despite the economic
environment.
• Just over 3 years back, captive
centres in India had one of the
highest proportion of Analytics job
requirements. This category has seen
the proportionate of open jobs fall to
5.8% in August 2020, from 11% in
January 2020 and from 8% last year.
Analytics Jobs
By Company Type

34
• 5% of Analytics jobs are advertised by
Indian Consumer firms – increasing
from 1.6% in January 2020, and
from 4% last year (2019), when the
figures were correspondingly down
from 9% in 2018. With the launch
or growth of numerous consumer-
focused online platforms by domestic
firms, such as Jio Mart and Tata
online retail, in the second half of
2020, and the expansion of digital
payments, digital advertising, and
digital media ever since the start of
the lockdown, numerous Indian firms
in the B2C sector have ramped up
hiring in the Analytics space to reach
out to a wider audience despite the
recessionary environment.
• The proportion of jobs advertised
by Consulting firms, just as those
for the Captive Centres, has seen a
large drop to 2.5% of all the jobs
advertised. The Consulting companies
also run their Analytics operations
in India as cost centres – and have
reduced hiring as a direct result of
the recessionary environment. This
proportion of 2.5% is the lowest of
all the Company types. Moreover,
this continues the downward trend
for Consulting jobs from 13.3% in
2019 to 3.7% in January 2019 to the
current proportion of 2.5%.
As cost centres, Captive Centres are the first to reduce hiring and increase layoffs in
the event of a recessionary phase. Hence there has been a fall in the proportionate job
numbers for Captive Centres.

35
MNC IT & KPO
Service Providers
Domestic IT & KPO
Service Providers
Captive Centres Domestic Firms
(non IT)
Consulting
Firms
August 2020 January 2020 2019 2018 2017
0%
10%
20%
30%
40%
50%
60%
70%
80%
Open Jobs by CompanyType (YoY % Comparision)

36
There are approximately 93,500 jobs open at a given point in time in the month of
August 2020, a 1.6% decrease from the same period a year ago, and from 109,000 at the
beginning of this year.
This fall in job numbers is a direct result of the recessionary environment, due to the
unfortunate pandemic, on the job market. While the job figures have contracted year on
year in absolute terms, the current absolute figures in jobs for August 2020 have in-
creased 13% from a low of 82,500 in May 2020.
So while the job numbers have fallen, a study of the proportionate figures across various
categories reveals the following:
• Analytics jobs in MNC IT and KPO firms have proportionately increased over last
year.
Ŋ The year-on-year increase in advertised jobs by MNC IT & KPO Providers
continues despite the recessionary environment.
Ŋ Almost 68% of the jobs fall under this category, a fall from levels earlier this
year, but an increase from levels of 60% last year.
• While the rest of the world’s share in overall jobs fell, India’s share of open global
Analytics jobs significantly increased over last year.
Ŋ India contributed to 9.8% of the total global Analytics job openings, a jump
from 7.2% of total global job openings in January of this year.
Ŋ During the same period last year (August 2019), India contributed approximately
7% of worldwide open job requirements.
• Bengaluru accounts for the maximum proportion of open jobs, contributing around
23% of Analytics jobs in India.
Ŋ The proportion of jobs advertised for Other Cities has increased to 10.5% from
8.4% in January 2020 and from 10% last year.
Ŋ This proportion of jobs advertised for Other Cities, includes jobs advertised
for remote work locations, which is a direct consequence of the effects of the
lockdown.
CONCLUSION

37
• The median salaries advertised in India is INR 9.5 Lakhs, down from INR 11.5
Lakhs a year ago.
• A greater proportion of leadership and senior job positions are now advertised in the
Analytics domain.
Ŋ The proportion of jobs for the experience levels greater than 7 years is the
highest since 2017 – with a combined proportion of 31%.
• Outside of the IT sector, the Banking & Financial sector advertised the largest
proportion of job positions, with 35% of all jobs posted.
Ŋ Jobs in the BFSI sector continue the decreasing trend from 38.3% last year.
Ŋ The Pharmaceutical Industry comes in second with 16.3% proportion of jobs
this year, up from 12.6% last year.
Ŋ E-commerce too, has registered significant growth in Analytics jobs, advertising a
proportion of 14.6% of jobs.
As Analytics-as-a-Service becomes a key factor in identifying consumer trends and
insights, especially during times of recessionary crisis, Analytics hiring continues across
large MNC IT, Domestic IT organisations and Domestic Indian firms. However, given the
recession impact on demand for goods and services, and the enormous pool of prospec-
tive employees and job-seekers, the Analytics market continues to be an employer-discre-
tionary market. Nonetheless, niche Analytics roles in India would need to be filled as the
proportion of Analytics jobs in India vs global Analytics roles continues to rise.

38
Job-seekers and employees alike should continue to look at programmes and certifica-
tions in order to up-skill to the latest Analytics tools and platforms. The increased pro-
portion of jobs from the mid-senior to senior experience levels indicates that companies
across industries are seeking a greater proportion of leadership roles in Analytics capa-
bilities. This is indicative of the growth of the Analytics domain in recent years, covering
such capabilities as Data Analytics, Insights, Recommendation Engines, Cloud Analytics
and Digital Analytics, including Digital Media and Digital Marketing. Moreover, en-
try-level to middle-level job categories continue to afford opportunities to freshers and
mid-career professionals — as 69% of the open jobs are advertised for the experience
levels of less than 7 years.
OPPORTUNITIES
FOR SKILL
DEVELOPMENT:

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growing fast. With a network of 200+ expert faculty and mentors, they help deliver
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