The document provides information about Apple's new product, the iPad tablet computer. It discusses Apple's organizational structure and leadership under Steve Jobs. It also outlines the history of Apple's attempts to create a tablet dating back to the 1990s. The document discusses the opportunity for iPad in the market as well as key publics and stakeholders. It analyzes human factors considerations, ethical issues regarding Apple's use of the name "iPad," and provides a timeline of events and citations.

1. iPadGroup 5:Apri Herrera, Courtney Bowen, Armando Shaffari, John Jenkins and David Valdez

2. How Apple is OrganizedSteve Jobs Chief Executive Officer and Co-founder Apple Inc.Tim Cook Chief Operating Officer Scott Forstall Senior Vice President, iPhoneSoftware Jonathan IveSenior Vice President, Industrial DesignRon Johnson Senior Vice President, Retail Division Bob Mansfield Senior Vice President, Mac Hardware Engineering Peter Oppenheimer Senior Vice President, Chief Financial Officer Mark Papermaster Senior Vice President, Devices Hardware Engineering Phil Schiller Senior Vice President, Worldwide Product Marketing Bertrand Serlet Senior Vice President, Software Engineering Bruce Sewell Senior Vice President and General Counsel

3. Organization:Apple was established January 3, 1977 in the state of California. Its mission was to lead the innovation of technology. The world was first introduced to the company in the 1980s during the revolution of PCs. The Macintosh was the beginning of many products that lead the company to a distinguished brand name. Today the corporation also produces software, digital media and mobile phones. Apple’s 2010 financial first quarter announced revenue of $15.68 billion and a net profit of $3.38 billion. Steve Jobs, CEO of Apple, proclaim that the corporation is now a $50+ billion company. With all the business success and accomplishment, the company is not yet done pioneering the invention of high tech products. Apple currently unveiled its new product, the iPad. This creation is expected to revolutionize the world and the way the people think of technology. Many critics believe the iPad is a publicity stunt to influence consumer to purchase the product. The case study will the iPad reveal of the product and its function. The study will also evaluate the organization public relations with consumers and supplier, the legal battle concerning the products name and why the FCC is investigating the company

4. Opportunity:Apple Computer Inc. is always introducing new products that blow away other products in the same market.

5. The newest product to be released in April 2010 is called the Apple iPad. Apple is putting the iPad in the right target market releasing it at a very reasonable price of $499. Apple this will allow for people to get a new and revolutionary product at the same price as an ordinary PC computer. Compare the iPad to a PC laptop and the iPad will certainly gain more sales than PC laptops.

6. Timeline:Apple began development of a tablet PC in the early 1990’s.

7. The first tablet PC that they introduced to the market was called the Newton Message Pad 100 that was introduced in 1993.

8. By the later 1990’s Apple developed an unreleased tablet computer named the PenLite.

9. They continued to produce the Newton tablet PC’s until the MessagePad 2100 in 1998.

10. In 2005, Apple acquired FingerWorks leading to further development of the iPad.

11. On January 27th, 2010, 5 years after acquiring FingerWorks, Apple announced the product that is to be marketed as the Apple iPad. Key Publics:EXTERNALPress/Media Representatives (Primary)ConsumersCompetitors (Secondary)StockholdersNational Investment communityInternational communitySpecial interest groups regulatory authorities (like labor unions), and various legislators INTERNALBoard of Directors (Primary)Employees (Secondary)dealers/distributors

12. Human Factors:Consumers RelationsApple’s brand name endorse quality

13. User-friendly with a good product--though the manufacturer know what the customer needs