Demystifying Social Media Israel Carunungan Vice President of Marketing The Bozzuto Group April 30, 2009
<ul><li>Two-time Property Management Company of the Year by NAHB Pillars Multifamily (2000 and 2009) </li></ul><ul><li>28,...
 
MYTH:  Social Media Is Just a Fad
MYTH:  Social Media Is Just a Fad If I ignore it, it’ll go away It’s a two-way dialogue now We no longer have exclusive co...
MYTH:  Social Media Generates Leads Like the ILSs LEADS LEASES APARTMENT LISTING Subscription Model Locator Services
Marketing from the Inside Out BOZZUTO EVANGELISTS RESIDENTS SOCIAL MEDIA Online Communities Blogs/Microblogs Photo & Video...
Customer Interaction Resident Surveys Proactive Onsite Approach Word of Mouth / Resident Referral Resident Retention Happy...
MYTH:  Social Media Is Easy “ Set it and Forget it!”
MYTH:  Social Media Is Easy Community News Resident Events Neighborhood Activities Resident Posts, Photos, Videos, Updates...
MYTH:  Social Media Is Easy <ul><li>Marketing / Advertising </li></ul><ul><li>Branding </li></ul><ul><li>Resident Retentio...
FACT:  Social Media is Full of Opportunities <ul><li>Know what people are saying </li></ul><ul><li>DO NOT IGNORE IT! </li>...
FACT:  Social Media is Full of Opportunities
Israel Carunungan [email_address] http://twitter.com/MktgGuru http://www.linkedin.com/in/israelcarunungan
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"Debunking Social Media" - Israel Carunungan (Bozzuto) - Apartment Internet Markering Conference 2009

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Israel Carunungan, Vice President of Marketing, at The Bozzuto Group debunks commonly-held myths about social media in the multifamily industry.

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  • "Debunking Social Media" - Israel Carunungan (Bozzuto) - Apartment Internet Markering Conference 2009

    1. 1. Demystifying Social Media Israel Carunungan Vice President of Marketing The Bozzuto Group April 30, 2009
    2. 2. <ul><li>Two-time Property Management Company of the Year by NAHB Pillars Multifamily (2000 and 2009) </li></ul><ul><li>28,000 apartment homes / 95 properties in 6 States </li></ul><ul><li>Two-thirds of portfolio is third-party ownership </li></ul><ul><li>700+ onsite personnel </li></ul><ul><li>Product types from ultra-luxury to affordable housing </li></ul>
    3. 4. MYTH: Social Media Is Just a Fad
    4. 5. MYTH: Social Media Is Just a Fad If I ignore it, it’ll go away It’s a two-way dialogue now We no longer have exclusive control of the message I’m scared people will say bad things about my property
    5. 6. MYTH: Social Media Generates Leads Like the ILSs LEADS LEASES APARTMENT LISTING Subscription Model Locator Services
    6. 7. Marketing from the Inside Out BOZZUTO EVANGELISTS RESIDENTS SOCIAL MEDIA Online Communities Blogs/Microblogs Photo & Video Sharing Peer Reviews Social Networks Long Tail Marketing Online Referral
    7. 8. Customer Interaction Resident Surveys Proactive Onsite Approach Word of Mouth / Resident Referral Resident Retention Happy Bozzuto Resident
    8. 9. MYTH: Social Media Is Easy “ Set it and Forget it!”
    9. 10. MYTH: Social Media Is Easy Community News Resident Events Neighborhood Activities Resident Posts, Photos, Videos, Updates, Updates, Updates
    10. 11. MYTH: Social Media Is Easy <ul><li>Marketing / Advertising </li></ul><ul><li>Branding </li></ul><ul><li>Resident Retention </li></ul><ul><li>Customer Service </li></ul>And It Ain’t a Magic Bullet Either
    11. 12. FACT: Social Media is Full of Opportunities <ul><li>Know what people are saying </li></ul><ul><li>DO NOT IGNORE IT! </li></ul><ul><li>Participate in the conversation </li></ul><ul><li>Leverage the technology </li></ul><ul><li>“ Energize Your Base” </li></ul><ul><li>Don’t be afraid of feedback </li></ul>
    12. 13. FACT: Social Media is Full of Opportunities
    13. 14. Israel Carunungan [email_address] http://twitter.com/MktgGuru http://www.linkedin.com/in/israelcarunungan

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