1) Female attraction to "bad boys" is evolutionary as they possess opposite qualities to what women consider themselves to have such as being unpredictable and adventurous. 2) Bad boys' rebellious and mysterious nature coupled with their confidence and "who gives a fuck" attitude gives them sex appeal that attracts women. 3) Women are attracted to the challenge of changing a bad boy or pursuing someone who is less interested in them.

1. WHY GIRLS DATE BAD BOYS An inside look at the female psyche.