This document discusses how various companies are using digital download incentives to drive sales and increase revenue. It provides examples of Kellogg's, Aeroplan, an unnamed insurance company, Dane Electronics, Playtex, AT&T, and Coca-Cola rewarding customers and employees with digital items like music, mobile games, eBooks, and audiobooks that can be downloaded using points accumulated through purchases or other engagement. The document promotes the use of a digital rewards platform to provide these incentives and claims it can help companies increase engagement and sales.