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I Ate the Whole
Thing
What If Food Labels Matched
Actual Consumption Habits?

GreenEyedGuide.com

GreenEyed
Insight
GreenEyed
Insight

I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

GreenEyedGuide.com

FDA proposes new food label formats
GreenEyed
Insight

I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

Each alternative label has its pros and
cons
…but will any of these proposals
actually change eating habits?

GreenEyedGuide.com

FDA proposes new food label formats
I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

New Food Labels
Same Eating Habits?
Let’s look at 7 beloved products and
hypothetical revised food labels*
*based on actual nutritional data per serving and multiplication

GreenEyedGuide.com

GreenEyed
Insight
GreenEyed
Insight

I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

Who doesn’t eat the whole thing?

GreenEyedGuide.com

Example – canned soup
Servings Per Container = 2.5 ?
GreenEyed
Insight

I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

Serving Size = 2tbsp unpopped?
Does anyone measure the kernels ?

 They even list nutrition per cup
but 1 serving is 4 cups popped

GreenEyedGuide.com

Example – microwave popcorn
I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

1 serving = 4 cups popped;
Servings per bag = 3
1 cup Popped Nutrition x 12
GreenEyedGuide.com

GreenEyed
Insight
GreenEyed
Insight

I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

But it’s my favorite…

GreenEyedGuide.com

Example – Naked Juice
Servings Per Container = 2
I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

Example – Thin Mints
Let’s pretend a serving is a whole roll,
not 4 cookies

GreenEyedGuide.com

GreenEyed
Insight
GreenEyed
Insight

I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

but it’s my version of a TV Dinner

GreenEyedGuide.com

Example – steam-in-bag veggies
Servings per Container = 2
GreenEyed
Insight

I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

My guilty pleasure for all nighters
and major heart breaks

GreenEyedGuide.com

Example – frozen yogurt
GreenEyed
Insight

I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

The best of both worlds –
per serving and per container
 Is this the way to go?

GreenEyedGuide.com

Example – sports beverage
GreenEyed
Insight

I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

Feedback Welcome

• What other foods do you eat per container ignoring the per
serving suggestion?
Join the conversation:
http://greeneyedguide.com/2014/03/09/i-ate-the-whole-thing/

GreenEyedGuide.com

• Would any of the Per Container nutrition facts change your
likelihood of eating the whole container?
GreenEyed
Insight

I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits?

Feedback Welcome

GreenEyedGuide.com

• Which food label would you prefer (if you only had these three to
choose from)?
• Join the conversation at
http://greeneyedguide.com/2014/03/09/i-ate-the-whole-thing/

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I Ate the Whole Thing - Food Label Hypothetical

  • 1. I Ate the Whole Thing What If Food Labels Matched Actual Consumption Habits? GreenEyedGuide.com GreenEyed Insight
  • 2. GreenEyed Insight I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits? GreenEyedGuide.com FDA proposes new food label formats
  • 3. GreenEyed Insight I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits? Each alternative label has its pros and cons …but will any of these proposals actually change eating habits? GreenEyedGuide.com FDA proposes new food label formats
  • 4. I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits? New Food Labels Same Eating Habits? Let’s look at 7 beloved products and hypothetical revised food labels* *based on actual nutritional data per serving and multiplication GreenEyedGuide.com GreenEyed Insight
  • 5. GreenEyed Insight I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits? Who doesn’t eat the whole thing? GreenEyedGuide.com Example – canned soup Servings Per Container = 2.5 ?
  • 6. GreenEyed Insight I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits? Serving Size = 2tbsp unpopped? Does anyone measure the kernels ?  They even list nutrition per cup but 1 serving is 4 cups popped GreenEyedGuide.com Example – microwave popcorn
  • 7. I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits? 1 serving = 4 cups popped; Servings per bag = 3 1 cup Popped Nutrition x 12 GreenEyedGuide.com GreenEyed Insight
  • 8. GreenEyed Insight I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits? But it’s my favorite… GreenEyedGuide.com Example – Naked Juice Servings Per Container = 2
  • 9. I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits? Example – Thin Mints Let’s pretend a serving is a whole roll, not 4 cookies GreenEyedGuide.com GreenEyed Insight
  • 10. GreenEyed Insight I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits? but it’s my version of a TV Dinner GreenEyedGuide.com Example – steam-in-bag veggies Servings per Container = 2
  • 11. GreenEyed Insight I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits? My guilty pleasure for all nighters and major heart breaks GreenEyedGuide.com Example – frozen yogurt
  • 12. GreenEyed Insight I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits? The best of both worlds – per serving and per container  Is this the way to go? GreenEyedGuide.com Example – sports beverage
  • 13. GreenEyed Insight I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits? Feedback Welcome • What other foods do you eat per container ignoring the per serving suggestion? Join the conversation: http://greeneyedguide.com/2014/03/09/i-ate-the-whole-thing/ GreenEyedGuide.com • Would any of the Per Container nutrition facts change your likelihood of eating the whole container?
  • 14. GreenEyed Insight I Ate the Whole Thing – What If Food Labels Matched Actual Consumption Habits? Feedback Welcome GreenEyedGuide.com • Which food label would you prefer (if you only had these three to choose from)? • Join the conversation at http://greeneyedguide.com/2014/03/09/i-ate-the-whole-thing/