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A Conversation about Conversational Writing Connie Reece IABC San Antonio • November 27, 2007
What Is Social Media?
Technology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media ,[object Object],[object Object],[object Object]
Sociology ,[object Object],[object Object]
http://everydotconnects.com
100 voices, 1 conversation
What Is Social Media? ,[object Object],[object Object],[object Object]
Conversational Marketing
Conversational Marketing ,[object Object],[object Object],[object Object]
Conversational Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conversational Writing
Keywords
The Don’t Dawdle Dichotomy Draw the reader in … but make your point quickly.
Less Is More Edit . . . Focus . . . Edit . . .
Gluttony Is a Cardinal Sin No buzzwords No jargon No bloated language
Use Visual Cues Shorter paragraphs Graphics Bulleted lists
Have a Conversation Write as if you’re speaking directly to the reader … without hemming and hawing.
Know Thy Reader Maude & Elroy Donor 1234 Main St. Hometown, ST 56789
Keep ’em Reading Every story has a beginning middle end. Use transitions.
Be original. Be passionate. Be engaging.
READABILITY The Art of Plain Talk by Rudolf Flesch

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I A B C 071127