2. Srn ts
t gh
e
• BMW brand - loyal customer
base, high quality
• Duel-fuel capacities, allowing it
to hit market quickly
• Modeled after the popular 7
series model
• Performance hybrid vs. hybrids
such as the Leaf (slow)
• First production ready vehicle
powered by hydrogen
3. W an se
ekess
• L w P ( s sa
o M G a uu l
)
• N t sat s te B W ( - 0t e 9 sc
o a f a oh r M s06 im = .5 e.)
s
• C m a y n t x eie cdin c - rn lpo u t
o p n is o ep rn e eof d rd c
ie y s
• Po u t a n t enet lh dc m ec l
rd c h s o b e s b e o m riay
a is l
• T n c o grq irm n
a k o l e ue e t
in
4. O p r nie
p ot its
u
• E o o y s h im rvm n - in rae d m n
c n m - l t poe e t cesd e a d
ig
• S ifin o sm r uin p t rs oe vo m nayrn l
ht c nu e b y g at n t nirn e tl f d
e l ie y
po u t
rd cs
• F ir n w n go in m r t
al e a d rw g ak
y e
• B Wh s u 1 0vh l t b ts db p p l fue
M a p t 0 e ic s o e et y o u rig rs
e e a
5. T ra
hets
• Competition from the Tesla,
Leaf, Volt, etc.
• Unstable economy
• Not efficient as popular hybrids
• Costly to produce liquid
hydrogen
• Liquid hydrogen must be stored
at -423° F
• 18 lbs. of hydrogen = 125 miles