The document discusses the evolution of cloud technologies, highlighting the advancements from first generation hard drives to third generation SSDs and cloud hosting solutions. It outlines various customer scenarios and trade-offs in choosing between dedicated, hybrid, and cloud hosting options. Additionally, it emphasizes the importance of strategy in adopting hybrid cloud solutions to maximize flexibility, scalability, and cost-effectiveness.

1. THE THIRD GENERATION CLOUD
HYBRID HOSTING

2. HUMAN EVOLUTION SO FAR… 2
1st Generation
2nd Generation
3rd Generation

3. THIRD GENERATION TECHNOLOGIES
THIRD GENERATION TECHNOLOGIES ARE FASTER, CHEAPER, AND BETTER.
 First Gen Hard Drives were built in 1953 by IBM, Disk diameter was 14 inches
and disks were typically mounted in standalone boxes that resembled
washing machines.
 Second Generation Drives were the spinning Disk Hard drives
 Third generation SSD, are sleek, quiet, and high performance
3
1ST
GENERATON
2ND
GENERATON
3RD
GENERATON

4. CLOUD: THE THIRD GENERATION IT 4
1st Generation 2nd Generation 3rd Generation

5. HYBRID CLOUD IS THE THIRD
GENERATION CLOUD
5
VPS/
Dedicated Server Hosting
Public Cloud Hybrid Cloud

6. Classic Two Tiered Architecture
6
CUSTOMER SCENARIO
YOUR
TRAFFIC START UP
Firewall
Server
Server
Server
One DC

7. 7
CUSTOMER SCENARIO
START UP EASY
GROWTH
One DC
Nice Easy Growth Phase
Web Server
Web Server
Web Server
Web Server
Firewall Proxy
YOUR
TRAFFIC

8. 8
CUSTOMER SCENARIO
START UP EASY
GROWTH
DIG
Yikes! People Dig it!
Firewall
One DC
YOUR
TRAFFIC
Web Server
Web Server
Web Server
Web Server
DB Server
DB Server
Proxy

9. 9
CUSTOMER SCENARIO
START UP EASY
GROWTH
DIG CRUNCH
Quick! Fix the Database!
Web Server
Web Server
Web Server
Firewall Proxy
Multiple DCs
YOUR
TRAFFIC
Web Server DB Server DB Server
DB Server
DB Server
DB Server DB Server

10. 10
CUSTOMER SCENARIO
PANIC!!!
START UP EASY
GROWTH
DIG CRUNCH PANIC!!!
DC 1
YOUR
TRAFFIC
DC 2
DB Server
Firewall

11. 11
IT is Hundreds of Applications…
| Mobile Apps | Blogs | Shopping Carts | Forums | CMS | Wikis | Streaming |
| Big Data | Security | Health | Photo Galleries | CRM | ERP | Email/Webmail |
| Databases | Ticket/Support | Accounting | Test Dev | Many More…

12. 12
WITH 100s of REQUIREMENTS

13. MARKET TREND 13
On Premises / Private Off Premises / Private Off Premises / Public

14. THE CHOICES 14
The choices for
Hosting this data
has become
confusing and
daunting.

15. TRADE-OFFs 15
Home Owner
(Own DC)
Rental Home
(Dedicated)
Apartment
(Private Cloud)
Hotel
(Cloud)

16. Cloud, Elastic Computing, On-Demand
16
STRENGTHS WEAKNESSES
 Flexible costing
 Scalability built-in
 Easy to get started
 Lets customer focus
on application
 No systems expertise
required
 Overpaying 3X for constant
workloads
 Regulatory and compliance
limitations
 Limited software flexibility
 Security tied to the platform
 Some control over facility location
 Support for only what’s included in
the system
 Less maturity than Dedicated
 Must trust the cloud for uptime,
performance, and scale
TRADE-OFFs

17. Dedicated Hosting
17
TRADE-OFFs
STRENGTHS WEAKNESSES
 Mature, well
understood platform
that works
 Security compliance
and consulting
services
 Best support
 Customization to
match needs
 Uptime
 On-demand costing in non-
standard
 Works best when combined with
some expertise
 Scale on a per-server basis;
requires foresight and lead-time
 Limited control over facility
location
 Can be some trouble for start-
ups

18. Co-lo / in-house
18
TRADE-OFFs
STRENGTHS WEAKNESSES
 Maximum
customization
 Security can be as
good as you design it
 Scaling can only be
as good as you
design it
 Full control over
facility location
 Requires significant non-core
in-house expertise
 Requires you to focus on both
your application and your
hosting
 Low economies of scale
 Support comes from Google
search
 You actually have to design your
scaling and security
configuration

19. 19
EXPERTISE & SCALE MATTER
Startup SMB &
Departments
Hyper Growth
web 2.0
Company
Enterprise/Large
Scale
COMPANY TYPE
EXPERTISE
Cloud Managed &
Cloud
Managed &
Cloud
In-House/
Colo/
Dedicated
/Cloud
In-House/ColoIn-House/ColoIn-House/Colo
Colo,
Dedicated &
Cloud
Dedicated
&/or Cloud
Software
Development
Sys-Admin
Large
Infrastructure
+
+
Dedicated
&/or Cloud
Dedicated &
Cloud
Managed &
Cloud
SCALE

20. 20
YOUR NEEDS CHANGE!
Cloud Cloud +
Dedicated
DIY
Start-up
Require More
Flexibility or to
Save Money
Grow to Find
Economies
of Scale
Cloud +
Dedicated
Dedicated Cloud +
Dedicated
Established
Require More
Scalability
Colo/DIY Dedicated
Cloud +
Dedicated
Start-up
Require Less
Capex
Require More
Scalability

21. 21
MEET THE HYBRID CLOUD
Hybrid Cloud
Reduces
costs
Delivers
choice
Increases
flexibility
Accelerates
deployment
Improves
reusability
Speeds
innovation

22. 22
WHY HYBRID IS THE ANSWER

23. 23
HYBRID CLOUD:
BEST OF BOTH WORLDS
Choice & Scalability
Flexibility
Right Tool, Right Workload
Cost

24. 24
HYBRID ELIMINATES
PUBLIC CLOUD CONCERNS
OVER PAYING
DATA ISOLATION
PERFORMANCE
CUSTOMIZATION
REGULATORY

25. 25
DEVELOPING YOUR STRATEGY
TOO EASY TO GET LOST BY:
► Not focusing on where you deliver value
► Not partnering with experts
► Overspending based on cloud hype
► Locking into false choices
► Spending valuable time on wrong details
► Delayed thinking about scale & architecture
IT IS CRITICAL TO FIND THE RIGHT HOME WHERE YOUR
APPLICATIONs CAN GROW SAFELY and CONOMICALLY

26. 400k Customers
200,000+ Direct
Customer Across
Diverse Service Offerings
40% of Fortune 500
Service Providers Resell
Hostway Service to SMBs
76 Million
Emails Processed Daily
HOSTWAY AT A GLANCE
Deep Cloud Expertise
6 Data Centers
Geographically Dispersed
Across North America
9,000+
Managed Servers Online
600,000+
Websites Hosted

27. Q/A
EMIL SAYEGH
CEO and President
Hostway Corporation
Web Site: www.hostway.com
Toll free. 866.HOSTWAY
E. esayegh@hostway.com

28. 28
BASIC HYBRID ARCHITECTURE
EXAMPLE
SWEET!
COOL!
NICE!

29. 29
ADVANCE HYBRID ARCHITECTURE
EXAMPLE
WICKED!
GNARLY!
AMAZING!

30. TRADE-OFFs 30
Home Owner
(Own DC)
Rental Home
(Dedicated)
Apartment
(Private Cloud)
Hotel
(Cloud)
BACK OFFICE APPS
Legacy ERP, OSS,
Workflow,
SW Apps (custom),
Website (complex
CUSTOM APPS
ERP, OSS, Workflow,
SW Apps (custom),
Website (complex),
Database, Big Data
PACKAGED APPS
Blogs, Wikis, Subversion,
Test/Dev, SaaS, Website,
Regulatory Compliance
STANDARD APPS
Email, Workspaces
Chat, IM, CRM,
Social Media