Hy-Vee is a supermarket chain founded in 1930 in Iowa. It now has over 228 stores across 8 Midwestern states. Hy-Vee promotes health and wellness through in-store dietitians and nutrition labeling. It encourages sustainability through recycling, green products, and reusable bags. Hy-Vee also runs programs like Live Healthy America wellness challenges and Upromise, which allows customers to earn cash back on purchases for educational programs. The company mission is to make lives easier, healthier, and happier through excellent customer service and quality, affordable products.

1. By: Simon Yet, Megan Behr, Vemala Devi Balakrishnan,
Michelle Miller

2. History
• Charles Hyde (1883-1970)
• David Vredenburg (1884-1949)
• Dwight Vredenberg (1914-2002)
• Profit-sharing basis

3. • Centerville, Iowa
• In-store departments
History •
•
Employees’ Trust Fund
100th store; Keokuk Iowa
• Online grocery shopping
First Hy-Vee store, 1930

4. Present – 21st Century
• In-store Dietitians
• Season’s Magazine
• 228 stores in over 8 states
• New items: Baking stone breads and sushi
Hy-Vee 2010

5. Values and Vision
• Mission Statement
“Making lives, easier, healthier, and happier.”
• Slogan
“A helpful smile, in ever aisle.”
• Goals
• Excellent customer service
• quality foods
• low prices
Hy-vee Ad
Helpful smile!

6. Values and Vision
• Promotes healthy lifestyles
• Health Market
• In-store Dietitians
• NuVal Nutritional Scoring System
• 1-100
• Health Section on Website

7. Values and Vision
• Sustainability Mission
• “To promote the well-being of our customers, employees,
communities, and the global environment.”
• What is Hy-Vee doing?
• Energy and resource conservation
• Waste reduction and recycling
• Product sourcing and packaging
• What can you do?
• Use a reusable bag
• Purchase green products

8. Programs
(1)Live Healthy America (2)Upromise

9. Live Healthy America
100 Days Wellness Challenge
• Do it
• Record
• Success!
Making lives easier, healthier, happier.

10. Upromise
Guilt free shopping!
 Making lives easier, healthier, happier.

11. Branding and Website
www.hyvee.com

12. Comparison
www.dahlsfoods.com

13. Work Cited
• http://www.google.com/imgres?q=hyvee+employees
• http://www.google.com/imgres?q=hyvee+ad
• http://www.hy-vee.com/company/about-hy-
vee/history/default.aspx
• http://www.google.com/imgres?q=hyvee+nuval
• http://www.google.com/imgres?q=hyvee+nuval+comparisons
• http://www.google.com/imgres?q=hyvee+reusable+bag
• http://www.google.com/imgres?q=live+healthy+america
• http://www.google.com/imgres?q=upromise