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Hvs messageto hotelowners-therelationshipwithonlinetravelagencies(ota)shouldbethatofapartnership
- 1. About HVS | Download HVS Brochure | English Log In | Receive FREE Weekly Newsletter PUBLICATIONS AND HOME SERVICES OFFICES PERSONNEL RESEARCH Message to Hotel Owners: The Relationship with On Line Travel Agencies (OTA) Should Be That of a Partnership By Leora H Lanz and Eydie Shapiro, Oct 22, 2009 HVS' thoughts on the Choice and Expedia situation this week. In light of the current news regarding Choice Hotels’ attempt at negotiating with Expedia/Hotels.com, it is important that hoteliers take note. We have learned since September 11, 2001 that it is up to us to retain our brand and pricing integrity and manage our revenue. The third party relationships which began as a About Leora H Lanz mechanism to move our available inventory, have professionally evolved and matured into winwin HVS is pleased to announce that in 2010 Leora partnerships. Keep in mind that the business booked by the OTAs should not be considered a “market Halpern Lanz was named Sales & Marketing segment.” The OTAs provide another channel for selling our rooms. Executive of the Year Tourism, by the Greater New York chapter of the Hospitality Sales & We as hotel marketers have learned and continue to learn, how to oversee our rate strategies and work with Marketing Association International (HSMAI). Leora Halpern Lanz joined HVS in February 1999. She is the OTAs to assist us in maintaining our brand promises. To be bullied by a third party in a “take it or leave it” responsible for coordinating the global marketing scenario, where the agency becomes the effective revenue manager for the hotel, is contrary to everything and external promotion of HVS’ worldwide office we’ve learned in this past decade of yield management. Now is not the time to unravel the paradigm that’s network and comprehensive hospitality services. Additionally, she coordinates the internal evolved. While the relationship should be a partnership, remember your inventory of hotel rooms is yours to communications for the firm as well as contributes manage. Not someone else’s. We must not allow this situation to turn into another post9/11 scenario where to the production of the firm's weekly e the hotels lose control. newsletter, website and intranet. Her efforts have earned her Awards from the prestigious The OTAs are our marketing partners that we’ve developed positive relationships with. Let’s keep it that way. Hospitality Sales & Marketing Association International (HSMAI) as well as awards from within HVS itself. Leora also serves as Director of Filed Under Categories Hotel Investments & Ownership, Hotel Operations, Sales & Marketing HVS Sales & Marketing Services providing sales, marketing, revenue management and public relations expertise for the hospitality industry. Specialties include: operational reviews; marketing plan development; sales and marketing assessments; reviews of hotel marketing strategies, sales organizations and operations; public relations; sales and marketing coordination with the property’s flag; sales action planning; preopening marketing; sales direction and training; publicity; and promotions including web marketing and social media. Recent Sales & Marketing Services Articles 2010 European Hotel Transactions (Download file) Total European hotel transaction volume reached approximately €6.5 billion in 2010, an increase of... Assessing Your Personal Brand to Help Motivate, Perform, and Sell: An Untraditional Training Approa... (Read article) Hotel sales training in 2011: what different approaches can we take to rejuvenate and reenergize... Why Is Upselling Important? How Can Hotels Improve Revenue Directly from the Front Desk? (Read article) The importance of upselling at the front desk has increased over recent years due in large part to... Have You Scheduled Your Digital Wellness Checkup? Time to Assess Your Hotel’s Online Presence (Read article) You may benefit from an annual checkup, but have you also considered one for your hotels? More Articles
- 2. Receive FREE Weekly Newsletter Recent Articles from Leora H Lanz Assessing Your Personal Brand to Help Motivate, Perform, and Sell: An Untraditional Training Approa... (Read article) Hotel sales training in 2011: what different approaches can we take to rejuvenate and reenergize... Why Is Upselling Important? How Can Hotels Improve Revenue Directly from the Front Desk? (Read article) The importance of upselling at the front desk has increased over recent years due in large part to... Have You Scheduled Your Digital Wellness Checkup? Time to Assess Your Hotel’s Online Presence (Read article) You may benefit from an annual checkup, but have you also considered one for your hotels? Bringing T.L.C. to the R.F.P. (Read article) Has the personalized hotel sales process become more the exception than the norm? We need to know... More Articles Receive FREE Weekly Newsletter Recent Related Articles Lessons from the 2011 U.S. Hotel Appraisals Hospitality Conference (Read article) Hotel loans, transactions, and performance were on every hotelier’s mind at this year’s conference... Overview of the U.S. Lifestyle and Boutique Hotel Market (Download file) Steve Rushmore projects the economic future of Lifestyle and Boutiques hotels in the United States.... Russia, the CIS and Georgia Hotel Valuation Index 2011 (Download file) HVS provides a guide though the peaks and troughs of the various hotel markets in Russia, the CIS... 2011 Hotels in India Trends & Opportunities (Download file) This annual publication highlights the current trends and future opportunities for the hospitality... More Articles Receive FREE Weekly Newsletter Careers | Alumni Network | Contact Us Copyright 2011 HVS. All Rights Reserved | Privacy Policy | Terms Of Use