3. About IAT
Largest
Largest Independent Automobile Design Company
in China
Highest
Highest Number of Team Members:
1800+ engineers,100+ foreign experts
Highest Number of Clients: 60+ OEMs;
Highest Number of Models:
300+ development cases and a rich data base
Best Best revenue record in the industry; A public
company in A-share GEM board
Most
Completed
Most completed business modules: covering the
holistic vehicle D&D process.
5. Company
Established
Undertook complete vehicle
development cases including sedan,
MPV and SUV; Undertook engine
development
2002
Extension of Trial
Production
Service
Subsidiaries established in Beijing,
Shanghai and Changchun and Beijing
engineering company was capable to
perform prototyping.
2007
Start BEV
Business
Attracted 2nd series strategic
investment; 1st BEV show car
debuted in Auto Shanghai
2009
Shareholding
Transformation
Subsidiaries established in Chengdu,
Wuhan etc. Shareholding transformation
completed and the official name of
company changed to IAT Automobile
Technology Co., Ltd.
2012
Service for JV
Brands
Subsidiaries established in Chongqing,
Guangzhou etc. Chengdu PHEV R&D
factory underway of construction.
Undertook many complete vehicle
development case for JV brands in the
same year.
2016
Development History
Part SOP
2019
Listed on A-share
GEM Board
2020
SCIAT part serial production
started. SCIAT has been awarded
as the excellent supplier for first
level OEMs for consecutive years.
Part sales met great
breakthrough and won large
order placing.
6. IAT U.S.
IAT Europe
IAT China
IAT Japan
Subsidiaries
Beijing
IAT Automobile Technology Co., Ltd.
Beijing CAE Technology Co., Ltd.
Wuhan Wuhan Luchi Automobile Tech.
Okazaki, Aichi Ken
Automotive industry research;
planning, styling design and
engineering development of
complete vehicles, parts, and
accessories, as well as technical
guidance and consulting service.
Los Angeles
Automotive industry
research; planning, styling
design and engineering
development of complete
vehicles, parts, and
accessories, as well as
technical guidance and
consulting service.
Turin, Italy
Focus on vehicle and industrial design
Sichuan
SCIAT NEV (Chengdu)
Chengdu Zhixuan Tech.
Chengdu Beatpower New Energy
Tianjin IAT Prototyping
Chongqing Chongqing IAT
Changchun
Changchun Kaidi Vehicle Body
Design Co., Ltd.
Guangzhou Guangzhou IAT
Shanghai Shanghai Nuoang Automobile Tech.
Jiangxi Jiangxi IAT
Liuzhou
Liuzhou Lingte
Power Tech.
Yixing Yixing IAT
7. 1800+ professional backbone engineers
mainly from FAW, Dongfeng, SAIC, BAIC, Changcheng etc.
100+ top level in-house foreign specialists
mainly from Japan, Korea, Europe and North America
Professional International
Creative Passionate
Team Composition
9. YOSHINAGA HIROKAZU
Product Planning Specialist
Representative Models:
Outlander
, Lancer EVO, PAJERO
MATSUI TAKAO
Project Management Specialist
Test Specialist
Representative Models:
Outlander
, Lancer EVO, PAJERO
Headquartered in Okazaki,
Aichiken
Established in 2001
IAT Japan has cooperated
with numerous OEMs and
suppliers in Japan.
Has built a rich expert
pool in Japan.
Can provide solutions to
technical challenges for
domestic enterprises.
IAT Japan
TAGAMI SHUICHI
Project Management Specialist
BIW Specialist
Representative Models:
Lancer EVO, PAJERO, Outlander
PHEV
10. Shiro Nakamura
Former Senior Vice President,
Design Director of Nissan
Responsible for Nissan and
Infiniti global design business
Nissan GT-R Lead Designer
Jason·Hill
Designer, Mercedes-Benz NA
Senior Designer, Porsche NA
Porsche Carrera GT
Lead Designer
Located in Los Angeles,
California, U.S.A,
IAT U.S. was founded in 2018.
Lead by Shiro Nakamura,
former Senior VP and CCO of
Nissan,
an excellent team with
multinational designers has
been established and began
the cooperation with ACCD.
It is dedicated to vehicle design
service with innovative design
solutions.
IAT U.S.
Marek·Djordjevic
Designer, Land Rover
Senior Designer, Rolls-Royce
Rolls-Royce Phantom
Lead Designer
11. Located in Turin, Italy.
Focus on vehicle and
industrial design.
IAT Europe
Stephane
Senior Designer, Pininfarina
Director, Nissan Europe Design Office
Visiting Professor,
Royal College of Art, UK
Nissan Qashqai Lead Designer
Luciano
Design Director, Broadcom
GM, Honda European Design Office
Director, Changan European Design Center
Honda Accord Lead Designer
12. Clients
IAT is dedicated to provide quality services for premium customers GLOBALLY
IAT has provided valuable services for over 80 multinational large manufactures including JV
brands, domestic OEMs and startup companies.
JV Brands
Domestic
Brands
New OEMs
排名不分先后
19. UX Study Commodity Planning Styling Design Engineering and E/E Design
Complete Vehicle Development
Performance Development & Simulation Analysis SE, ME Prototyping Test & Validation
The only domestic independent automotive design company covering
entire industry chain
20. Market Investigation Competitor Study Definition Optimization Vehicle Development Review & Optimization Virtual Model Evaluation and Optimization
Virtual Car Evaluation Usability Test Prototype Car Evaluation SOP & Marketing Support
Survey & Improvement after
Market Launch
1000 direct interviews with target user
groups, in-depth analysis and establishment
of vehicle DNA attribute expectations
Mainstream competitor analysis + more than
900 comprehensive evaluation, which helps
product positioning and competitor
identification
Some 200 macro definitions
considered with several featured USP
planning to steer the direction of UX
13 modules, 10000+
systems/functions/software to
support selection of best development
solution
High accuracy in restoration of 9
module designs and provide front-
loading effect and optimization
Simulate the four senses in the
real car experience environment, and
perform user perspective evaluation
Covering 13 modules, 3000+
functions at vehicle level in order
to objectively evaluate the
experience
Comprehensive evaluation of 30,000+
indicators to have overall control of
the entire vehicle experience
Keep the quality consistency with
hundreds of sales talk designed to
prepare the coolest launch campaign
100% real user visits and 17 aspects
of change and OTA recommendations
to consolidate the nuance market.
Complete Vehicle Development- UX Study
21. Vehicle Development – UX Study
Market Investigation Competitor Study Definition Optimization Vehicle Development Review & Optimization Virtual Model Evaluation and Optimization
Virtual Car Evaluation Usability Test Prototype Car Evaluation SOP & Marketing Support
Survey & Improvement after
Market Launch
1000 direct interviews with target user
groups, in-depth analysis and establishment
of vehicle DNA attribute expectations
Mainstream competitor analysis + more than
900 comprehensive evaluation, which helps
product positioning and competitor
identification
Some 200 macro definitions
considered with several featured USP
planning to steer the direction of UX
13 modules, 10000+
systems/functions/software to
support selection of best development
solution
High accuracy in restoration of 9
module designs and provide front-
loading effect and optimization
Simulate the four senses in the
real car experience environment, and
perform user perspective evaluation
Covering 13 modules, 3000+
functions at vehicle level in order
to objectively evaluate the
experience
Comprehensive evaluation of 30,000+
indicators to have overall control of
the entire vehicle experience
Keep the quality consistency with
hundreds of sales talk designed to
prepare the coolest launch campaign
100% real user visits and 17 aspects
of change and OTA recommendations
to consolidate the nuance market.
23. 市场趋势分析 外观, 内饰色彩材质设计 外观, 内饰造型设计
造型趋势研究 CAS A面设计
EXT & INT Color, Material CAS & A-Surface Design Clay Model Building
Market Trend Analysis Styling Trend Study EXT & INT Styling Design
Vehicle Development – Styling Design
24. Vehicle Development - Engineering
L1≥35
Render Analysis Concept Design Styling Limits
Feasibility Analysis Main Section Design Flush and Gap Design
3D Data Design 2D Data Design Supplier Management
25. VCU Requirements VCU Modeling HIL Test Physical Car Test
Vehicle Development – Electrification Design
Motor Integration Design BAT Integration Design Motor & BAT Simulation Motor & BAT Verification
26. Vehicle Development – Performance Development & Simulation Analysis
NVH Electromagnetic Compatibility Crash Safety Energy Management
Drive Performance CFD, Thermal Management Strength and Durability Chassis Electrical Simulation
Multidisciplinary Simulation Integration
Virtual Proving Ground Technology
27. GA Analysis GD&T, Matching Production Technology Improvement
Stamping Analysis Welding Analysis Painting Analysis
Vehicle Development - SE, ME
28. GA EP Car Build Show Car Build
Stamping Welding Painting
Vehicle Development – Vehicle Prototyping
29. Vehicle Development – Vehicle Test
Structural Durability Test Reliability Test Power & Economy Test NVH Test
Crash Safety Test Electromagnetic Compatibility Test Riding Performance Test Environment Simulation Test
CFD Test
VOC Test
Water Management Test Material Performance Test Anti-corrosion Performance Test Vehicle Electric Performance Test Intelligent Connectivity Test
30. Vehicle Development – System & Part Test
Chassis Structure Durability Steering System Durability DR & Closures Durability Body Stiffness Test
Seat Belt Fixing Point Salt Mist Test Temperature, Humidity, Vibration Powertrain Test
Seat System Strength
Charging Performance
Part EMC H/L Temperature Impact EXT & INT Burning Brake System Test Driving Simulator
31. Self-study Platform – Physical Platform
Commercial Car
Platform
Passenger Car
Platform
Hatchback
Cross
SUV
A0 A+
Sedan
Cross
SUV
MPV
B
Sedan
SUV
MPV
C
Sedan
SUV
MPV
Vending
Cabin
Robobus
2-5m³ 5-20m³
Large,
Medium VAN
Small VAN
Box truck
Autonomous
trailer
4.5T
Box truck
Autonomous
trailer
A
Sedan
Cross
SUV
IEPA
IAT Electric Platform-A
diagrammatic
IEPB
IAT Electric Platform- B
IEVM
IAT Electric Van-Middle
IEVS
IAT Electric Van-Small
Strategy
Commonality
Dev. Process
Spectrum Strategy
Configuration
Strategy
Modular Strategy
Part Commonality
Strategy
Lightweight
Strategy
MFG Strategy
PU Strategy
Quality Strategy
Architecture
Commonality
Body
Architecture
Power Platform
Package
Architecture
Function
Software
EEA
Domain Control
HMI
Intelligent
Driving
IEVA
IAT Electric Vehicle Architecture
10T
diagrammatic diagrammatic diagrammatic
32. Self-study Platform – EE Architecture
Service-oriented communication
SOA Framework Developer Platform
IDE
SDK
Platform API
APP
Store
Intelligent Control
APP
Service
System
Hardware
Platform
SOME IP/DDS/MQTT
Intelligent Drive Intelligent Cockpit
Sensor
Actuator
Sensor
Actuator
Sensor
Actuator
Sensor
Actuator
Sensor
Actuator
Sensor
Actuator
CP AUTOSAR AP AUTOSAR CP AUTOSAR AP AUTOSAR CP AUTOSAR AP AUTOSAR
Thermal MGMT
Control
H/L Voltage on/off
HV Safety
Safety
Steering
Data
Aggregation
Personalization
Memory
FCW AEB
LDW
BSD
TJP HWP
Safety
AVP
Video IP
HUD
Audio Interconnection
HMI
Customization
33. Intelligent Connectivity Solutions
Intelligent-driving-product-oriented
Development
Intelligent Solution Department
Complete Vehicle Design
Part engineer technology and implementation management
for Intelligent Driving, Intelligent Cockpit and Intelligent
Connectivity in the complete vehicle development process
Product Benchmarking;
Model Technology Scheme;
USE CASE/TEST CASE Development
Function Definitions, Function Requirements Development
Technology Requirements for Connected System
Package Confirmation and Review Frozen;
Documentation of SOR and Technical Agreement;
DEFMA, CTS, DVP, Special Characteristic List, etc.;
Function Test and Acceptance;
Assembly and Solution to Issues Occurred during
Assembly;
Related BIR and TIR;
Product OTS Approval;
Follow up Rated Issues after SOP;
Solutions
L0~L2 Smart Camera
L2+ Intelligent Driving Domain Control Solution
L3+ Intelligent Driving Domain Control Solution
Parking Controller
Road Side Equipment
Integration and MFG (incl. chassis) of Special Self-
driving Car for Specific Scenes
34. Intelligent Connectivity Solutions - Vehicle Development
Requirements
Development
Structure and Layout Scheme and Selection
Technical
Requirements in SOR
Performance Requirements
for Related Items
Tests at Vehicle Level
Technology Management in Full Lifecycle of Part Development
35. Integration and manufacture (incl. chassis)
of self-driving car for special scenes
Intelligent Connectivity Solutions – Intelligent Driving
36. With strong resource integration capability, IAT can boost the development of intelligent driving-related products in
conjunction with strategic partners according to the OEM requirements.
Intelligent Cameras L2+Domain Control L3+ Domain Control Parking Controller Road Side Equipment
Intelligent Connectivity Solutions – Intelligent Driving
38. F Expert, ADAS Development (System)
CV:
Companies:
★Honda(29 years)
★Magna(1.5 years)
★a Chinese OEM(3.5 years)
1987-2015 Honda:
Chief Engineer
Research on light weight suspension, drive-by-
wire brake
Serial Development: ACC, AEB and BSI
Serial Development: FCW/LDW/IHBC/TSR,
Technology Road Map
2015--2016 Magna:
Director
Setting annual plan; setting up new office;
recruitment for development of multifunction
Mono Camera system
2016--2020 a Chinese OEM
Chief Engineer
Verification of function style and functional
safety; Confirmation of driving performance;
Certification of serial production quality
I Expert, ADAS Development (Lidar, Image
Processing)
CV:
Companies:
★Omron Corporation (28 years)
★Pioneer Corporation (9 years)
1984-1992 Pioneer Development Division
Electronic circuit development for CATV
terminals and design for mass production
1992-1994 Omron Lab:
Distance sensor by effective use of light, Lead
Researcher
1995-2005 Development Division:
Onboard Lidar Development, Group leader
2006-2012 Development Division:
Onboard Lidar, Development Section Chief
2010-2012 Development Division:
Software Platform, Development Section Chief;
also introduced TOPPERS-based platform to the
company
2013-2020 Development Division:
ADAS Sensor(DMS, Lidar Development)
S Expert, ADAS, Connected Development
CV:
Companies:
★Faurecia Clarion (11 years)
★Hitachi Group (21 years)
1989—2009 Hitachi:
Embedded software development for internal
production lines and monitoring;
Network Development
2010--2016 Faurecia Clarion
Connected OBD Product Development
2017--2020 Faurecia Clarion
Software Development
for Auto Parking System
Representative
Works:
Representative Works: Representative Works
・ACC:1999
・AEB:2003
・BSI:2009
・FCW/LDW/IHBC/TSR: 2015
・Strategy making: Technology Road Map
LIDAR
・ 2004, N Company Sedan
・ 2006, S Company Sedan
・ 2010, D Company Light Passenger Car
DMS
・ 2019, N Company,High-end Sedan:
first time installation of Hand-off
system and used the camera to detect
driver’s line of sight.
・ Auto Parking
・ Standardization
Faurecia Clarion
・OBD
ADAS Tests
39. Resource Integration
Develo
pment
Verific
ation
MFG
Part
Product
Planning
Styling Design
Engineering
BAT, EDU, MCU
Performance
Integration
SE
Inhouse Resources
Inhouse Resources
PWT
Cooperative Resources
Chassis Domain
Body Domain
Electric Doman
Inhouse Resources
Sample Car Build
Facilities
Verification
Specifications
Cooperative Resources
State-designated
Proving Ground
Cooperative Resources
Cooperate with
OEMs
41. Recent Planning
Improve
Vehicle Development
Capability
Integrate global technical
resources, dive into user
needs study, continue to
strengthen the vehicle design
and development capabilities,
and solidify the leading
position in the industry.
用户体验研究, 性能集成
Invest & Research
Mainstream
Powertrain Systems
Focus on enhancing product
characteristics and
comprehensively planning for
the R&D and manufacturing
of automotive powertrain
components and the system
solutions.
V6二代机型, 混合动力总
成, 纯电动力总成
Design & Build
BEV Platform 2.0
Based on top R&D
strengths in the industry,
IAT will keep the
advantages of GEN1 and
create an upgraded BEV
platform.
纯电动平台
Enhance
Software Development
Endeavor
Based on the service-oriented
SOA architecture, IAT will
integrate functional safety
and cybersecurity guidelines
to prepare for the design of
next-generation vehicle
electrical and electronic
architecture.
全新EEA, 域控制器
42. Become a Top International
Supplier of
Core Components and
System Solutions
Become a Top International
Automotive R&D Company
with Full Modular Solutions
Long-term Development
Evolve to an R&D-centric
platform company and
co-create an ecology for
automotive R&D
Let’s beautify the vehicle
with love and technologies!