This PowerPoint presentation offers a comprehensive exploration of recruitment and selection processes, covering purposes, types, methods, and the integration of social media. Beginning with an introduction to the fundamental concepts, the presentation delves into the various purposes of recruitment and highlights the significance of aligning talent acquisition with organizational goals. It then discusses the different types of recruitment, including internal and external methods, while also examining the merits and demerits of each approach. Furthermore, the presentation explores traditional and modern methods of recruitment, shedding light on techniques such as job postings, recruitment agencies, and social media platforms. It evaluates the relative effectiveness of these methods and provides insights into the evolving landscape of recruitment practices. Special emphasis is placed on the impact of social media on recruitment strategies, with a focus on leveraging platforms to attract top talent and enhance organizational visibility. In the ppt case studies and examples are incorporated to illustrate successful recruitment campaigns and innovative approaches employed by organizations.

1. RECRUITMENT AND
SELECTION
By Dr.Kalaivani Balaji
Assistant Professor
MEASI Institute of Management

2. CONTENT
The purposes, types, and
methods of recruitment and
selection.
Merits and demerits of
different approaches.
The integration of social
media in recruitment
processes.

3. PURPOSES OF RECRUITMENT
Recruitment is the process of identifying, attracting,
and hiring suitable candidates for available job
positions.
Primary purposes:
➢ Fulfillment of organizational manpower needs.
➢ Acquiring talent to achieve organizational
goals.
➢ Facilitating growth and innovation within the
company.

4. TYPES OF RECRUITMENT
Internal Recruitment:
● Filling job vacancies with existing
employees.
● Promotes employee loyalty and morale.
● Cost-effective.
External Recruitment:
● Attracting candidates from outside the
organization.
● Brings in fresh perspectives and new skills.
● May require more time and resources
compared to internal recruitment.

5. METHODS OF RECRUITMENT
Traditional Methods:
● Newspaper advertisements.
● Job fairs.
● Employee referrals.
Modern Methods:
● Online job portals.
● Social media platforms.
● Recruitment agencies.
● Company career websites.

6. MERITS AND DEMERITS OF DIFFERENT
METHODS
Traditional Methods:
Merits: Wider reach in local communities, established
credibility.
Demerits: Limited audience, high costs.
Modern Methods:
Merits: Wide reach, cost-effective, ability to target
specific demographics.
Demerits: Potential information overload, lack of
personal touch.

7. RECRUITMENT AND SOCIAL MEDIA
Social media has revolutionized the recruitment landscape.
Advantages:
Access to a vast pool of passive candidates.
Cost-effective compared to traditional methods.
Ability to showcase company culture and values.
Platforms commonly used: LinkedIn, Facebook, Twitter, Instagram.
Strategies: Posting job openings, engaging with potential candidates, employer
branding.

8. Best Practices for Social Media Recruitment
Create a Strong Employer Brand:
Showcase company culture, values,
and employee testimonials.
Engage with Potential Candidates:
Respond promptly to inquiries and
comments.
Share relevant content to keep
followers engaged.
Use Targeted Advertising:
Utilize platform analytics to
target specific demographics.
Maintain Professionalism:
Ensure consistency in branding
and messaging.
Monitor and manage online
reputation.

9. Case Study: Successful Social Media Recruitment
Campaign
https://www.occupop.com/blog/6-brilliant-recruitment-marketing-campaigns
https://social-hire.com/blog/recruitment/13-of-the-most-creative-recruitment-
campaigns

10. CONCLUSION
❏ Recruitment and selection are critical processes for organizational success.
❏ By understanding the purposes, types, and methods available, along with
leveraging the power of social media, companies can attract and hire top
talent effectively.
❏ Embrace innovation and adaptability to stay ahead in the competitive job
market.

11. Credits:
THANK YOU
Google Search
https://www.freepik.com/free-photos-vectors/recruitment