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QUESTION NO #1
Why do you believe Starbucks goes to such
extreme in their socialization process? Explain
your position?
Yes . I believe that Starbucks goes to a extreme process
Concept of Socialization:
In simple words, socialization is the process of
adaptation. Starbucks amazing success mostly depend
on the extreme socialization process. More than 20000
employees has completed formal training classes
during their first six weeks .
The socialization process involves the following three
phases:
1. Pre-arrival
2. Encounter
3. Metamorphosis
Continued
1. Pre-arrival:
The pre-arrival phase explicitly recognizes that all the new recruits arrives the
Starbucks with a set of values, attitudes, expectations and learning. In other
words, pre-arrival refers to all the learning that occurs before a new member
joins the Starbucks.
2. Encounter:
Into Starbucks, the new member enters the encounter stage. The role playing
starts here. The member starts comparing expectations, the image of the
Starbucks which he had formed during pre-arrival phase with reality. If
expectations and reality concur the encounter is smooth.
3. Metamorphosis:
In this stage, the member masters the skills required to adjust with the
Starbucks’s norms and values. This is a stage going through changes. Hence,
this is called metamorphosis stage. This is, of course, a voluntary process and a
conscious decision which enables the new member to become compatible
with the Starbucks. This signals the completion of socialization process.
Human resource management of gp

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Human resource management of gp

  • 1. QUESTION NO #1 Why do you believe Starbucks goes to such extreme in their socialization process? Explain your position?
  • 2. Yes . I believe that Starbucks goes to a extreme process Concept of Socialization: In simple words, socialization is the process of adaptation. Starbucks amazing success mostly depend on the extreme socialization process. More than 20000 employees has completed formal training classes during their first six weeks . The socialization process involves the following three phases: 1. Pre-arrival 2. Encounter 3. Metamorphosis
  • 3.
  • 4. Continued 1. Pre-arrival: The pre-arrival phase explicitly recognizes that all the new recruits arrives the Starbucks with a set of values, attitudes, expectations and learning. In other words, pre-arrival refers to all the learning that occurs before a new member joins the Starbucks. 2. Encounter: Into Starbucks, the new member enters the encounter stage. The role playing starts here. The member starts comparing expectations, the image of the Starbucks which he had formed during pre-arrival phase with reality. If expectations and reality concur the encounter is smooth. 3. Metamorphosis: In this stage, the member masters the skills required to adjust with the Starbucks’s norms and values. This is a stage going through changes. Hence, this is called metamorphosis stage. This is, of course, a voluntary process and a conscious decision which enables the new member to become compatible with the Starbucks. This signals the completion of socialization process.