This is a simple idea generating tool for implementing Social Media in your company. It’s based on new idea generation techniques that I am using in my MBA thesis and its developed from those all important questions: What, Why and How? A lot of people are still scratching their heads about social media and tend to focus on the technology rather than the conversation and human elements of being social. I hope you find the Social Media Brainstorming tools and the explanations useful and best of luck on any future implementations.
This is a powerpoint presentation on the variety of social, recreation and vacation programs that we offer to adults and teens with developmental disabilities and traumatic brain injury.
CitySt.Paul heinous Civil,Criminal,Constitutional Rights to Shut off Sharon Water, www.sharonanderson.org
then Steal Sharons Cars,Trailers,Propertys, but Theft,Trespass,Treason, must be abated,Damages Award
This is a powerpoint presentation on the variety of social, recreation and vacation programs that we offer to adults and teens with developmental disabilities and traumatic brain injury.
CitySt.Paul heinous Civil,Criminal,Constitutional Rights to Shut off Sharon Water, www.sharonanderson.org
then Steal Sharons Cars,Trailers,Propertys, but Theft,Trespass,Treason, must be abated,Damages Award
How to Increase Revenue Or Decrease Expenses From Social MediaMarcus Ho
Social media is distrupting businesses and is empowering customers in ways previously unimaginable. In recent years, organizations have started to be present on social; creative ideas have emerged but only few companies have been able to approach social systemetically and measure their own results. During this session, Marcus Ho (author of the national bestseller Secrets to Facebook Marketing) will reveal The C³ System, the world's first measurable methodology for social media marketing to best engage consumers, build loyalty and create brand advocates.
This presentation talks about how you can address the 3 root causes of bad marketing: Not understanding what you do and don't know about your prospects, poor marketing execution and failure to measure, analyze and improve.
Facebook Marketing Webinar with Michael LeanderMichael Leander
Presentation from a Markedu webinar about Facebook Marketing.
In the presentation Michael Leander gives his advice on different aspects of Facebook marketing. From getting started to measuring results.
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Over the last 25 years, adoption of agile techniques and methods on software projects has become the norm. But despite the massive uptake of agile, why do we continue to constrain it to our software projects? In this presentation, delivered at PMIs PMO Symposium 2016 in San Diego, John explores how PMOs can take agility to the next level by successfully integrating agile methodology into their business processes and by helping other areas of the business become more agile.
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Sara discussed how Google did this along with the framework she designed to measure product excellence.
Human beings optimize what they measure. If you manage the wrong metric, you will fail to achieve your desired outcome. But It doesn’t have to be this way.
The best skill startup investors have is choosing the right metric. They know that return on investment is years away, therefore they must have the ability to track progress toward the return.
If we can’t measure money and we can’t measure team productivity, what’s left?
In this highly actionable presentation, author and Startup founder Brant Cooper introduced the VALUE STREAM DISCOVERY TOOL, a step-by-step process for determining the right metrics to focus on. You’ll learn how to evaluate how customers behave throughout their journey, what tactics you might use to elicit that behavior, and how to measure their progress.
Additionally, the framework can be used to measure the progress of virtually any internal project, including innovation programs themselves!
Social Media and Social Networking:
What is the business benefit for me?
How do I get started? What tools should I use?
What could go wrong if I just “get it out there” without a strategy?
How much effort is this going to take? _How do I manage it?
How do I know if I’m successful?
Enterprise social-what is the real value to the business - SPFest DC - April ...Ruven Gotz
Learn about real-world reasons to use Enterprise Social Tools like Yammer. This presentation is about how social tools can help to set the stage for Frictionless Collaboration.
Do you understand the experiences of your customers? How about your employees? In this workshop/presentation Shift breaks down Journey Mapping best practices and offers hands-on guidance to perfecting your Journey Mapping skills.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. Social Media Strategy: Brainstorm
Social Media into your Business
Confused?
Then read on!!!
2. Before we Begin
Warning! - This slide show is not intended to tell you how
important Social Media is, there are plenty of other presentations out
there doing a better job.
What F**K Are Social Media
Blogs, Tubes, Twitters and More
3. Who is this Presentation for?
People who are puzzled about how to make Social
Media work for their company.
Photo credit: http://www.flickr.com/photos/asylum_collectibles/
4. Applying Social Media to Business
Overcome the Challenge! It’s not limited to
helping you make more money!
5. Applying Social Media to Business
The potential of Social Media to improve the way
we communicate has far wider implications to
generate business value!
6. Applying Social Media to Business
Setting up a good Social Media experience requires you to
become a ‘communication architect’ through:
Good design – a rich user experience
Creative problem solving – finding alignment to user
requirements
Providing the right tools - to involve the user and
develop the community
Empowering the right people – to give them the
opportunity to communicate
7. Users + Conversation = Network
A Social Media strategy is about empowering the
conversation and involving the user.
Grasp this concept and the opportunities are huge!!
8. How to Build the Conversation
So how do you create a conversation that’ s
sustainable?
Simple:
• Create good experiences
• Social Experiences
• Design conversations
• .... And relationships
9. Implementing Social Media: The Common
Mistake
Most companies focus on the technology – and
don’t try to understand the behaviours or
needs of their:
• Customers – the end users
• Employees - the implementers
10. Not Suprising When There’ s so Much
Choice in Technology!!
Photo credit: Brian Solis Social Media Prism
11. Ever Heard the One About a Bad
Workman Blaming his Tools?
Photo credit: http://www.flickr.com/photos/ljr69/3074367811/
12. What this Presentation Will Do
you to read a great book called
Tell
Groundswell by Charlene Li and Josh Bernoff
Collect the great ideas from this book
Give you a simple Brainstorming tool to
adapt to your circumstances.
13. The Important First Step: Read
So lets start! – Buy the book and read it. Then look
at your business and start to talk about the
challenges you face.
14. Key Points from Groundswell
Point 1: The 4 Step Planning Process
People –What are the customer/employees ready for?
Objectives – What are the goals for the Social Media
project?
Strategy – How do you want relationships with your
customers to change?
Technology – What applications should you build or
buy?
15. Key Points from Groundswell
Point 2: Social Technographic Profile - how your
potential customer base uses Social Media.
Creators – create content
Critics – review and comment
Collectors – Tag, RSS, Bookmark
Joiners – Visit or join Social Networks
Spectators – Read, watch and listen
Inactives - non of the above
16. Key Points from Groundswell
Point 3: Customer orientated objectives:
Listening – Understanding your customer
Talking – Spreading your message
Energizing – Word of mouth
Supporting – Get your customers to support
each other
Embracing – Integrate your customer into your
business
17. What Social Media Could do for your
Company
With your Colleagues:
Contributing & Involving – allowing people to
collaborate more effectively
Liberating – accessing knowledge resources
Recruiting & Branding – joining your cause or
brand
All these objectives offer significant business value
and a competitive advantage!
19. Problem Solving Social Media Strategy
Its practical time – so lets start talking about your
business context!
20. The Social Media Brainstorming Model
Before implementing any form of Social Media project use this
’Brainstorming’ tool
It sets thinking into three critical parts:
The Steps Questions – identifies the steps to implement a Social
Media idea
The Support Questions – identifies the internal support and culture
your company needs in order to Brainstorm any Social Media idea
Evaluation Questions – reviews your new perspective on the
opportunity and helps you select the best options
21. The Brainstorming Model
Your Social Your Company: Starting the Your Social
Media Idea Brainstorming Conversation Media Project
The Steps Questions
The Idea Evaluation
Opportunity Evaluation
or Need Questions
The Support Questions
22. The Steps Questions
Questions that define the what, why and how of implementing
your Social Media idea:
What is the outcome we want?
Why are we doing this?
How are we going to do this and who should be involved?
Why are we doing it this way?
23. The Steps Questions
What – is the outcome you want?
Why – are we doing this?
STEPS
How & Who – the practical steps?
Why - are we doing it this way?
The Idea or
Opportunity Evaluation
Need
24. Examples of Questions
The following are some ideas of questions you
could ask using ‘The Steps Questions’ headings
25. What?
The Steps – What is the Outcome we
THE STEPS
Why?
Want to Achieve? How?
Why?
Defines the outcome you want.
What are we looking to achieve with this Social Media idea?
Can we easily write it and communicate it as a short slogan?
What business value will be added?
What objectives are related to this goal e.g. Talking, Listening, etc?
Are they simple and measurable so you know when you’ve got there?
NB - Remember to return to this section later after as things can change once you
have started the investigation.
26. What?
The Steps – Why are we Doing This?
THE STEPS
Why?
How?
Why?
Questions your Goal and your Objectives
Are they suitable?
Is this best we can achieve?
Why are these objectives suitable?
Why are we not doing this already?
NB - Remember to return to this section later after as things can change once you
have started the investigation.
27. What?
The Steps – How are we going to do
THE STEPS
Why?
this & Who is involved? How?
Why?
Identify and understand who is the customer.
Who is this idea for?
What is the social technical profile of your user/customer? Examines how
they are using social media, i.e. is the target demographic people collectors,
joiners, etc.
What are the user/customer requirements i.e. Product requirements for
social media idea for assessing customer requirements backed up by
evidence.
28. What?
The Steps – How are we going to do
THE STEPS
Why?
this & Who is involved? How?
Why?
Identify and understand who is the implementer.
Who should be involved in this idea?
Who are our talent resources?
Who feels passionately about this?
Who is most likely to be affected or impacted?
Do we have the right people?
29. What?
The Steps – How are we going to do
THE STEPS
Why?
this & Who is involved? How?
Why?
Investigates what you need to do.
How do we implement this idea?
What are the related processes/systems/technologies that are already
working within our company?
What areas are we lacking learning in?
How do we choose the technology i.e. buy, build or Joint Venture?
What new processes and systems training do we need?
Can we set up a test or experiment to investigate, if so how?
30. What?
The Steps – How are we going to do
THE STEPS
Why?
this & Who is involved? How?
Why?
Defines the Conversation Architecture.
How do we design the conversation?
What design features do we include?
Where and how do we include them?
How do we make it positive user experience?
How do we encourage collaboration?
What are the incremental tests we can run to develop learning?
31. What?
The Steps – How are we going to do
THE STEPS
Why?
this & Who is involved? How?
Why?
Investigates the business case.
How do we define the perceived value/impact of the idea?
How should we measure performance?
How should we identify and deal with potential risks?
Technical? – i.e. Cost/complexity issues
User/customer? – i.e. Negative commentary on products or services
Employee? – i.e. Impact of improper communication
Competitor? – i.e. Copying us better
Market? – i.e. Wrong technology for the market
Financial? – i.e. Cost vs benefit (intangible benefit such as branding)
32. What?
The Steps – Why are we Doing it this
THE STEPS
Why?
Way? How?
Why?
Justifies the choices.
Have we examined the end user/customer experience?
Is this the best way of doing things?
Are we choosing the right people?
Are we managing our risk?
Is there a sustainable business case?
33. The Support Questions
Questions that identify the agreements, ideas, culture you need to
support your Social Media idea.
What is the outcome we want?
Why are we doing this?
How do we create the energy and commitment and who is
going to do this?
Why are we doing it this way?
34. The Support Questions
The Idea or
Opportunity Evaluation
Need
What – is the outcome we want?
SUPPORT
Why – are we doing this?
How & Who – creating the energy & commitment?
Why – are we doing it this way?
35. Examples of Questions
The following are some ideas of questions you
could ask using ‘The Support Questions’
headings
36. What?
THE SUPPORT
Support – What is the Outcome you Why?
Want? How?
Why?
Defines Social Media strategy.
What do we do or potentially do that fits with Social Media?
What fits with our culture and what would we like to achieve?
Can we define this with a simple slogan?
What Social Media seems most appropriate i.e. Blog, wiki, etc?
What are the objectives for the strategy?
Are they simple and measurable so you know when you’ve got there?
NB - Remember to return to this section later after as things can change once you
have started the investigation.
37. What?
THE SUPPORT
The Support – Why are we Doing Why?
This? How?
Why?
Questions your Strategy towards Social Media.
Is this best we can achieve?
Is there be a perceived cost benefit awareness?
Is Social Media relevant to all our customers/stakeholders?
Is this relevant our industry or market?
Why are we not doing this already?
NB - Remember to return to this section later after as things can change once you
have started the investigation.
38. What?
The Support – How are we going to
THE STEPS
Why?
create the energy and commitment? How?
Why?
Understand how your stakeholders are using Social Media technology.
Who are the company stakeholders?
Which stakeholders are using Social Media?
How are they using Social Media technology to communicate?
How could this be improved?
Who are the champions?
Who are our talent resources for Social Media?
Do we have the right people?
Do they have the capabilities and competencies?
39. What?
The Support – How are we going to
THE STEPS
Why?
create the energy and commitment? How?
Why?
Keeping an eye on the future.
How should we scan for technology possibilities?
How do we develop the right sensing process to keep uptodate?
How do we improve communication about the latest Social Media ideas?
What is the selection process?
How should we scan for changes in customer or user behaviour?
40. What?
The Support – How are we going to
THE STEPS
Why?
create the energy and commitment? How?
Why?
Encourage Participation.
How do we consistently design the conversation with our employees and managers?
How do we encourage participation?
Have we identified their real motivations and interests?
Can they be aligned to particular forms of Social Media?
Are there any gaps or challenges in achieving their interests?
What are managements understanding and attitudes?
Are they aware of Social Media and how do we get their support?
41. What?
The Support – How are we going to
THE STEPS
Why?
create the energy and commitment? How?
Why?
Align culture & values.
How do we make Social Media relevant and interesting for our colleagues?
Do we have the right level of management support?
Are our people interested in Social Media?
Which groups or departments are most interested?
Which aspect of Social Media are engaging and if so why?
How do we improve on this?
42. What?
The Support – How are we going to
THE STEPS
Why?
create the energy and commitment? How?
Why?
Manage your competencies and develop new capabilities
How do we identify, acquire & develop relevant Social Media skills?
What systems and procedure do we have for promoting new learning?
Are we scared to fail?
How do we encourage experimentation?
How should we document and how should we spread learning?
43. What?
The Support – How are we going to
THE STEPS
Why?
create the energy and commitment? How?
Why?
Create benefit & cost awareness.
Can we easily spot when we are succeeding/failing?
How do we set-up flexible Social Media performance management systems
that:
• Keep up with the customer
• Reward good performance
• Monitor our communication and keep things on track
• Communicate the value added (tangible, non tangible)
How do we share these results?
44. What?
THE STEPS
Support – Why are we doing it this Why?
way? How?
Why?
Justifies the choices you made during scoping the How and the Who
Have we examined our people?
Have we got our eye on the future?
Have we empowered and involved the right people?
What fits with our culture?
Have we got a useful performance management and rewards system?
Have we got the right learning structures in place to develop new skills?
45. Evaluating the Opportunity
Steps Questions Examined
The Idea or Evaluation
Opportunity Examined
Need Questions
Support Questions Examined
46. The Evaluation Questions!
1. Is this Right or Wrong for us?
2. How best to implement?
3. What do we need to do?
3. What changes do we need to make?
47. Tips on Using the Model
1. Set up a steering group - try and identify the people that
have an interest in the technology
2. Involve the young – they have the greatest idea of the latest
technologies
3. Involve senior management – they have the greatest power
to support an initiative
4. Keep Checking Back - You may need to work through the
model several times with your colleagues as the discussions
are likely to yield new and important information
5. Always Focus on the Why – always ask yourself why are we
doing it this way, is this right for us, them, the conversation,
etc?
48. Why?: the Mother of All Questions
NB - Remember: things go wrong when you play
with her kids without asking!
50. Recap The Steps
Social Media
Goal
Is this
Suitable?
User Profile User Requirements Orientate Methods Technology Testing Risk
To identify To set direction
needs
51. Recap The Support
Dynamic Social
Media Strategy
To Question
Direction
Culture and
User Management Employee Skills Communication Scanning
Values
To align and
To involve
encourage
people
52. Recommendations for Implementing Social
Media
Use the Brainstorming model for scoping
Start small and iterate (learn through small failures)
Think through consequeces
Find a champion and get senior management support
Always look to build in some form of performance
measurment system
Take care while selecting partners
53. Avoid the Deadly Sins of Social Marketing
When communicating online with your customers:
Don’t be a spammer
Don’t be a stranger
Don’t be noise
Don’t be lazy
Don’t be fake
Don’t be selfish
55. Engagement & Trust
If you want buy-in for your idea you need engagement
with your customers and your colleagues.
Engagement comes from trust you build through creating
a sustained conversation. That means examine the
Steps and Support questions as a group.
Technology is the enabler – but the conversation is the
essential human element.