Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How To Fail In Public (and not get fired)

596 views

Published on

How do you create a culture where it's OK to fail early and experiment? How do you build an evidence base that will gain extra investment into innovation? That was the subject at the final #CommsHero slot of 2016 in Manchester, England

Published in: Business
  • Be the first to comment

How To Fail In Public (and not get fired)

  1. 1. Failing faster and better: how TO experiment in public (and not get fired) #CommsHero Manchester
  2. 2. Hello! I’m Paul Taylor I’m Innovation Coach at @BromfordLab You can find me at @PaulBromford
  3. 3. The Twitter Test Where Do You get your best ideas?
  4. 4. It wasn’t lack of ideas or poor leadership that killed Blockbuster - it was resistance to change
  5. 5. 1. Some Context A bit about Bromford, Bromford Lab and failure
  6. 6. Blast from the past: 2003 sunday times best employers Microsoft 1st 😃 Bromford 5th 😳 Asda 7th 😤
  7. 7. Doors were opened - we went outside our sector
  8. 8. Our DNA
  9. 9. The social media policy
  10. 10. Whatever the benchmark is: do the opposite
  11. 11. Daring to be different means you need to make friends with: × Sarcasm × “Constructive criticism” (Inc. Idiots) × Failure
  12. 12. Rewiring your Organisation
  13. 13. 1: Test and research 2:Pilots demonstrate customer value/performance 3: Evaluation shows scaling could reduce repairs by 3million and improve cashflows by 1million 4: Scale up 130 roles.
  14. 14. 2. Fear of failure Why we say failure is an opportunity to learn - but don’t really mean it
  15. 15. how to kill creativity Hierarchy Restrictive Job Profiles Over complication Silo working Lack of resources Reports and approvals
  16. 16. Lab 2014 - a safe space where bromford doesn’t exist
  17. 17. PERMISSION TO FAIL IS PERMISSION TO THINK BIG WE HAVE AN ALLOWABLE FAILURE RATE OF 70%
  18. 18. Moonshot It’s often easier to make something 10 times better than it is to make it 10% better. And we need 10x gains to solve some of the biggest problems facing humankind Astro Teller
  19. 19. Try to be wrong as fast as you can
  20. 20. A PROTOTYPE IS WORTH 1000 MEETINGS
  21. 21. All life is an experiment - the more you make the better Problem Definition Design Test Learn and move on Good to go
  22. 22. Think big but start small Avoid solutions in search of a problem Every problem is an opportunity Don’t keep talking about it - try it! A quick fail beats a slow steady death Innovation is about impact not ideas Creativity is intelligence having fun Go to the centre of the network Fast failure is good risk management Be ruthless pulling the plug Lab Lessons
  23. 23. 3. FAiling better and faster Creating space for experiments
  24. 24. Experiment How do you solve a problem like Asif Choudry ?
  25. 25. Building to fail Chindogu: The Art Of Intentionally Making A Useless Invention
  26. 26. Design an Un-Useless Solution to help asif’s family by Keeping him off Twitter You must feature: Asif A smartphone A Household Object/pet of your choosing
  27. 27. Problem definition 12 weeks max Coaching Think 10x bigger prototype Test Evaluate Fail? Prepare exit resource for scale
  28. 28. LearningEvidence Unintended Consequences
  29. 29. A Simple Experiment Could we make people more likely to talk to the Lonely?
  30. 30. Frugal Innovation You stick Amazon Alexa in the office? You put Google Glass on customers for home viewings? You give people access to 3D Printing? You install home sensors that can track the occupancy of homes? You make video gaming available at work? You get kids to redesign communities with Minecraft? You use Whatsapp in place of email? You let your development team use drones to photograph land?
  31. 31. Share your problems, ideas and experiments with others
  32. 32. 4. Daring to fail Building trust and eliminating the wrong type of failure
  33. 33. Yellow Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange. Blue Is the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum. Red Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage.
  34. 34. Your challenge: Find The Problem Test Something Disprove the Fear
  35. 35. Get someone to write you a business case why you shouldn’t do something
  36. 36. Or.. Just Do It and Don’t Tell anyone
  37. 37. Or even... …Just Do It and Say someone else told you to do it
  38. 38. The Twitter Result
  39. 39. EACH MORNING REMIND YOURSELF THAT A YEAR OF YOUR LIFE WILL BE SPENT IN MEETINGS THEN DO SOMETHING ABOUT THAT
  40. 40. Mediocrity isn’t an accident Let’s declare war on it
  41. 41. thanks You can message me at @PaulBromford Or email lab@bromford.co.uk
  42. 42. Special thanks to all the people who made and released these awesome resources for free: × Presentation template by SlidesCarnival × Photographs by Startupstockphotos

×