Hula Hoop Presentation
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This document summarizes the launch of a new eco-friendly hoop called Hoopers. Hoopers are made of soy-based plastic rather than conventional plastic. They come in two sizes and are aimed at beginner hoopers. The document outlines the strategy to create an organic movement around hooping through music festivals and viral hooping events. It discusses partnerships with brands like Ben and Jerry's and plans for distribution, social media marketing, and creating a documentary to spread the joy of hooping globally. The investment in Hoopers is expected to have a good return through higher margins from the sustainable plastic.
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The document presents the vision and branding for a new mattress store called Aurora that aims to create a relaxing environment focused on better mornings where customers can experience feeling like they've slept in even when just browsing the store in the morning. Aurora wants customers to leave feeling rejuvenated and to enjoy the benefits of waking up naturally on weekends when sleeping in.
Starbucks Presentation
Starbucks is launching a new line of body care products called Starbucks Rilasso to extend their brand beyond coffee into skin care. The target market is college-educated, family-oriented consumers with active lifestyles who are willing to pay more for natural products. The presentation outlines 4 scenarios to estimate market share, sales, costs, and projected 30.89% return on investment within 5 years. Starbucks aims for the Rilasso line to grow into a full natural body and hair care brand similar to Burt's Bees over time.
Newspaper Reinvention Presentation
This document summarizes strategies for newspapers to adapt to changing media consumption habits. It discusses how newspapers can 1) pursue new distribution methods like digital subscriptions, mobile apps, and on-demand delivery, 2) diversify advertising with new formats and trackable electronic delivery, 3) engage youth through partnerships with schools and introductory subscriptions, 4) embrace technologies like user-generated content and social features, and 5) move away from their traditional paper format towards a focus on "[News] - [Paper]". The document advocates reinventing the user experience and business model to transition from the one-way communication and high costs of print to a more sustainable digital future.
MBT Presentation
The document discusses marketing strategies to broaden the appeal of MBT shoes to fitness enthusiasts. It profiles the "Fitness Fanatic" demographic as highly health-conscious individuals who exercise frequently and are willing to invest in products supporting an active lifestyle. The proposed plan targets this group through magazine, online, mobile and outdoor advertising emphasizing how MBT shoes allow workouts even during daily activities. Calculations show the multi-channel campaign would achieve over 480 adjusted GRPs, exceeding the goal of 432 GRPs.
Extraordinary Average Presentation
The document discusses strategies for a youth anti-smoking campaign called "The League of Extraordinary Average". The campaign aims to reduce youth smoking rates by promoting the message that smoking is not rebellious or cool, but instead is an uncreative choice. It will utilize various mediums like television, websites, mobile apps, posters, and direct mail to encourage youth to engage in creative non-smoking activities instead and upload their creations online. The campaign will launch across multiple channels from July 2018 to June 2019 and aims to register over 1,000 events and distribute over 5,000 activity guides to take anti-smoking efforts to a new level.
Clementine Presentation
The document outlines research conducted with University of Richmond female students to understand how to increase traffic to the Clementine clothing store located off-campus. It identifies the "UR bubble" and competitive landscape, and profiles three persona types - "Style over labels", "Labels to fit in", and "Labels to impress" - to understand how Clementine can meet their needs. Tactics proposed include connecting to UR events, improving the website and in-store environment, and providing incentives for students to visit when near the store.
Hasbro - Awkward Presentation
This document discusses an awkward middle school experience and launching a game called "awKward" to relive those experiences. It outlines the objectives of graduating from middle school by collecting cards from telling stories and passing classes. It provides metrics on potential viral introduction including impressions, participation rates, and expected number of participants. It then estimates inquiry rates from participants and conversion rates to expected game sales. Finally, it calculates the profit of $63,095 after fixed costs and a 36.05% return on investment for the game launch campaign.
ZuMu Presentation
This document outlines a business plan for a new niche magazine called "Mu-Zu" focused on Japanese culture. It discusses targeting affluent customers interested in worldly topics through rich storytelling and photography. The plan estimates costs of $10.6 million for the first year including printing, staffing a Tokyo bureau, and marketing. It projects breaking even in year one through subscriptions, newsstand sales, advertising, and trend consulting work. Year two projections estimate $7.35 million in customer revenue and $3.61 million in advertising for a 3% ROI without consulting work and 13% ROI including a goal of $1.29 million in trend consulting.
More from bmanosh (8)
Hula Hoop Presentation
- 3. ‘HOOPERS’
- 4. HOOPERS free souls & firefly chasers environmentally conscious progress & change simple
- 5. I AM GREEN
- 6. DESIGN earth tone colors two sizes 28” and 31” entry-level hooper hoop eco-friendly design
- 7. SOY-BASED PLASTIC conventional = 100 billion lbs. Soy Works - IOWA biodegradable toy industry 2009
- 9. STRATEGY
- 10. AN ORGANIC MOVEMENT FOR MUSIC AND MOTION
- 12. MUSIC + MOVEMENT DANCE SMILE RHYTHM WORK JOYFUL SHARE OUT
- 13. WHERE? 90,000 150,000 50,000 45,000 15,000 20,000
- 14. WHAM-O TENT hooping demonstrations hoops for sale information on soy-plastics ice cream!
- 15. BEN & JERRY
- 16. limited edition flavor free scoop day perfect brand partnership
- 17. DISTRIBUTION 10,000 Villages (fair trade retail) Whole Foods (seasonal) Local Shops (AlterNatives)
- 18. SHARE THE LOVE
- 19. JOY HOOP
- 20. toys youth strength JOY laughter HOOP love sharing
- 21. GOING GLOBAL
- 22. DOCUMENTARY 60 MINS GLOBAL ADVENTURE CHILDREN IN NEED 10% - PROCEEDS
- 23. VIRAL HOOPING IMPROV EVERYWHERE 5 MINS OF HOOPING NYC / LA / CHICAGO / DC 10,000 HOOPERS VIRAL JOY
- 24. MAGAZINE PR EFFORT EDITORIAL FILTER THROUGHOUT ONLINE CONTENT USER COMMUNITY MARKETING
- 25. MICRO SITE EVENT CALENDER BUY HOOPS LESSONS
- 26. SOCIAL MEDIA
- 27. BUZZ/MEDIA Hooping.org HolisticHooping.com Hoopaholic.org (AUS) Music Sites (Phish, SCI)
- 28. INVEST IN JOY
- 29. ROI?
- 31. JUST KIDDING...
- 32. RETURN ON INVESTMENT Using HDPE = $0.42 Current Price = $3.25 Using BioPolymers = $1.67 Price at events = $10
- 33. RETURN ON INVESTMENT $7.50 margin on each hoop! Bonnaroo break-even = 0.4% of attendees 4% = $24,500
- 34. but... can you really put a price on happiness?
- 35. SUSTAINING
- 36. AROUND & AROUND yearly music events fresh global target dist. chain
- 37. AN ORGANIC MOVEMENT FOR MUSIC AND MOTION
- 38. QUESTIONS?