A new perspective to Purpose

1. MIAMINEW YORK SÃO PAULO
ANEWPERSPECTIVETOPURPOSE

2. Unique combined skills
Entrepreneurship
Media &
Entertainment
Business
Expertise
Understanding
OfBrandsand
Consumers

3. A Lifestyle Content Brand powered by a Global Community
of Changemakers believing that everyone is a changemaker
while igniting Purpose through the lens of Entertainment.
Our Brand Belief

4. How to treat purpose as POPculture
and not as atrend?
Social Enterprises
Business Certificates
The Consumer
News Media
Policy Makers Global Companies
Investment Community

5. How to learn from the entertainment industry the best way
totellstoriesandCreateCulture?
The Power of entertainment
https://www.dropbox.com/sh/kicnda7cztyx308/AADZjNc7xBoLsaYQqYp_uY3Ta?dl=0

6. Based on True StoriesHow toMakeContentMore
Engaging?

7. The Millennial
Change the World
SOURCES: EDELMAN, HAVAS, CONTENTLY, ENSO, COMSCORE 2017
Food & Dining
Fashion
Sports
Music
Technology
Nature
Passions
What drives them
Consumers wouldn’t care if
74%ofbrandsdisappeared tomorrow
Authenticity
What matters to them
The Environment
Gender Equality
Economy & Poverty
Physical / Wellbeing
Technology & Progress
Immigration
Racial Divide
EXPERIENCES
OVER THINGS
How to connect to their
mindsandhearts?
z

9. Our Inspiration: The Unlockers
MAKEPURPOSEALIFESTYLE
Changed Culture Created a New Culture Upended Entertainment
Made News a Lifestyle Reinvented the Circus Reimagined the World

10. 4,000 Social Entrepreneurs
85 Countries
Founded in 1981
955 Social Entrepreneurs
43 States in the US
Founded in 1998
Our SOURCEOFAWE-INSPIRINGSTORIES

11. Transforming garments?
Yes, ADIFF has done them. These
garments will also transform the refugee
crisis, by giving people a temporary
shelter that can also be worn.
Angela
Luna
Who says a broken instrument can’t
play? Symphony for a Broken Orchestra
gathers broken instruments to create a
music piece with their unique sound.
People can also adopt an instrument
and sponsor its repair, to be returned
later to a music classroom.
David
Lang
How can a rat save lives?
By detecting mines in the ground.
Apopo trains four-legged heroes.
Bart
Weetjens
Our Awe-Inspiring Stories

12. A social “win-win" model: offering
meaningful employment to blind women,
and creating an opportunity for them
where they have competitive strength-
In order to improve the breast cancer
early identification rate and increase
awareness of the most common cancer
among women.
Dr. Frank
Hoffman
Bread goes to waste on a daily basis.
Why not make it into beer? Toast Ale
uses bread that would otherwise go to
waste in their beer recipes.
Tristram
Stuart
Self-sufficiency and simply having fun with
food are the goals of “Chefs Especiais.”
More than giving back to society or creating
cooking classes for disabled young people,
they believe baking and broiling the various
dishes teaches their students important life
skills. It also provides a sense of equality
and accomplishment.
Simone
Berti
Our Awe-Inspiring Stories

13. Our Awe-Inspiring Stories
What do you Give a Beat about?
If you care about social change, Give a
Beat is for you. They use Electronic
Dance Music to create positive change in
the face of inequality.
Lauren
Segal
How do you change lives through music?
AfroReggae found the solution. This
cultural group gives people a new
perspective of the world, where music
ends violence and begins new
opportunities.
José
Junior
The world of music expands through
innovation. Little Kids Rock ensures
that music education does as well.
With a network of thousands of K-12
teachers across 45 states, Little Kids
Rock leads a national movement to
bring innovative and inclusive music
education to students.
David
Wish

14. Call
to
action
ViralDNA
Awareness
Inspiration
Ignition
PURSPEKs Storytelling DNA
PURPOSE STORY
ENTERTAINMENT AND
ARTISTIC APPROACH
CONNECTING PEOPLE THROUGH THEIR PASSIONS
PREMIUM QUALITY PRODUCTION
Inspiring WOW Stories
(Verticals)
’

15. Where entertainment meets purpose
(StoryTelling STYLE+ GenreMINDSET)
Series Franchise Concepts
Premium LongFormatvideo content
Relevant global issues
Partnership with top social innovators
Original
Series
Concepts

16. purpose driven series
Concepts By Verticals
Music Sports Food Variety Fashion
Travel Comedy Home Culture Trends

17. Live Experiences where our community
of changemakers will ignite Purpose
while celebrating positive change
Live
Event
An igniting and life-changing experience through
inspiring stories, mesmerizing performances in a
mixed act of underground singers, artists,
athletes, chefs, top models, and performers,
powered by celebrity hosts, high-end technology,
and state of the art production.