HUD Visit Daytime Meeting

Sharswood/Blumberg Choice
Neighborhoods
HUD SITE VISIT | MARCH 6TH 2014
SHARSWOOD TOWNHOUSE
1425 N.23RD STREET
PHILADELPHIA , PA

Today’s
Activities
Continental Breakfast Provided
9:00am – 10:00am Introductions & Orientation
10:30am – 12:00pm Walking and Driving Tour of Focus Housing and
Neighborhood Sites
12:15pm Return to Site for Lunch
1:15 – 2:15pm: Neighborhood Planning Process
2:30 – 3:30pm: People Planning Process (Afternoon Snack Provided)
3:45 – 4:45pm: Housing Planning Process
Break
6:00pm Community Meeting
Haven Peniel United Methodist Church
2301 W. Oxford Street, Philadelphia
Neighborhoods HUD Visit
HUD Site Visit Presentation March 6, 2014 Page 1

Introductions &
Orientation
1. Welcome & Introductions
(Ismail Abdul-Hamid, Senior Program Manager
CNI Grant Manager,PHA)
2. Welcome Address
(Kelvin Jeremiah, President & CEO PHA)
3. HUD Opening and Choice Program
(HUD Team)
4. City’s Vision & Alignment with Choice Neighborhoods
(Eva Gladstein, Executive Director Mayors Office of Community Empowerment and
Opportunity -CEO )
5. PHA Goals, Vision and Why Sharswood/Blumberg
(Michael Johns, Senior Executive Vice President, PHA)
6. Sharswood/Blumberg Choice Big Picture
(Garlen Capita, Planning Coordinator,WRT)
9:00am‐ 10:00am

Introductions &
Orientation
Welcome Address
Kelvin Jeremiah, President & CEO, PHA
◦ Leadership & Agency Vision
◦ Goal to provide affordable housing- plan to build over 6,000 affordable housing units in 5 years
PHA’s agenda:
◦ Be a good steward of public funds and restore public confidence
◦ Increase the availability of decent, safe affordable housing by working collaboratively with like-
minded public and private organizations
◦ Provide resources and programs to help residents become self-sufficient
◦ Rebrand PHA as a good neighbor, good partner and an employer of choice
◦ Maintain and preserve PHA’s housing stock
‘Together we will work to ensure that quality, affordable housing is a catalyst for the
rebirth of the Sharswood/Blumberg neighborhood.’
9:00am‐ 10:00am

Introductions &
Orientation
Choice Neighborhoods Program Core Goals
HUD Staff
1. Housing - Transform distressed public housing into energy
efficient, mixed-income, and affordable housing
2. Neighborhood - Transform neighborhoods of poverty into
viable, safe, well-functioning communities with access to high quality
public schools, services, public assets, transportation, and
improved access to jobs
3. People - Ensure that families within the target developments
and surrounding neighborhood have opportunities for improved health,
safety, employment, and education
Sharswood/Blumberg
HUD Team:
Alexa Rosenberg ‐ Team Leader
Maria‐Lana Queen ‐ People
Specialist with Focus on Youth
Rosemary Hocking‐Sanzari ‐
Housing Specialist
David Marable ‐ Field Team
Member
HUD Team:
• Alexa Rosenberg
• Maria-Lana Queen
• Rosemary Hocking-Sanzari
• David Marable

Eva Gladstein
Executive Director
Mayors Office of
Community
Empowerment and
Opportunity -CEO

 Mayor’s Anti-Poverty Plan – Shared
Prosperity
 Lead by Mayor’s Office of Community
and Economic Empowerment
 Led agency for West Philadelphia’s
Promise Zone designation
 Collective impact approach
 Philadelphia’s approach aligns with the
President’s Ladders of Opportunity
SHARED PROSPERITY

THE PROBLEM
 Philadelphia’s poverty rate is 26.9% -- 40% for
kids.
 24th lowest median income of 25 largest cities
 In some neighborhoods the poverty rate is
unacceptably high:
‐ Blumberg/Sharswood at 52.58%
The city’s
poverty rate
has increased
by 51% since
1960.

City spends nearly $700
million annually to
address poverty‐related
issues.
Certain populations more
susceptible to poverty.
Poverty concentrated in
specific places and
neighborhoods.
THE PROBLEM
Poverty-Related Issues
•Education
•Workforce development
•Housing and homelessness
•Financial literacy
•Economic security and asset
building
•Hunger and food access
•Public health and well‐being
•Public safety
•Substance abuse and
addiction
•Community revitalization
Vulnerable Populations
•Children and youth
•Veterans
•Immigrants and people with
limited English proficiency
•People with intellectual
and/or physical disability
•The elderly
•Individuals with mental
health and/or addiction
challenges
•LGBTQ Communities
•Returning citizens/Ex‐
offenders

THE PROBLEM
Numbers are more staggering at the intersections of
poverty, race, disability, age, and other social factors

OUR APPROACH
CEO’s MISSION IS CITY WIDE
Align the City’s efforts to lift individuals out of poverty and increase
opportunities for low income individuals and families.
FOCUS IS PLACE BASED
Focus on aligning city efforts on places that have high needs (poverty,
crime, unemployment, education, vacancy) but also have strong assets
(anchor institutions, strong community partners, public and private
investments, proximity to transportation and jobs).
Mayor is strongly supportive of the Neighborhood Revitalization
Initiative because it is comprehensive and can help Philadelphia
develop place based models to be applied in other parts of the city.

OUR APPROACH
Requires many
City agencies
and stakeholders
working together
to make a
collective impact
Philadelphia
Housing Authority
is a key partner
in supporting
Mayor’s
strategies to
reduce poverty

IMPLEMENTATION

IMPLEMENTATION
 Allocating Existing and Identifying New Resources:
 Aligning, Convening and Coordinating with others to support
City’s focus on place-based Neighborhood Revitalization
Initiatives e.g.,:
 North Philadelphia (22nd Police District):
 HUD Choice Planning award for Blumberg/Sharswood
 HUD Choice Implementation proposal for North Central
 DOJ National Forum City, Youth Violence Prevention
 DOJ Community Based Violence Prevention (Ceasefire model)
 West Philadelphia
 HUD Promise Zone Designation
 DOJ Byrne Innovation Award

PLACED BASED FOCUS

LEVERAGING THE YOUTH VIOLENCE
PREVENTION COLLABORATIVE
• Focused on 22nd Police District to reduce
shootings and homicides
• Reports to Mayor
• Led by Police Commissioner, DHS
Commissioner and Family Court Judge
• 7 Working Groups that are multi-
disciplinary
• Embedded in agencies and communities
• Long term approach

Contact Information:
Eva Gladstein, Executive Director
Mayor’s Office of Community Empowerment & Opportunity
990 Spring Garden Street, 7th floor
Philadelphia, PA 19123
Phone: 215 685-3602
Fax: 215 683 3601
www.sharedprosperityphila.org
https://twitter.com/PhilaProsper

Introductions &
Orientation
Sharswood/Blumberg a Priority for PHA and the City
- Blumberg has been neglected and as a result of poor design and lack of
operating and maintenance resources, the site is in great need of
rehabilitation/redevelopment
- 2010 Census saw the first increase in Philadelphia's population in nearly
60 years; Sharswood/Blumberg is adjacent to several of the fastest growing
neighborhoods in the City, so the goal is to eliminate blight and
increase the quality of life in the neighborhood while maintaining
and increasing the affordable housing stock to take advantage of
the opportunities presented by growth and renewal.
Michael Johns
Senior Executive Vice President,
PHA

Introductions &
Orientation
PHA’s Capacity:
- PHA has developed over 6,100 units including 5 HOPE VI developments
- PHA lead pre-development, development, relocation and partnership
development strategies and managed redevelopment processes including
relocation plans and overall supportive services
- The Sharswood/Blumberg Choice Neighborhoods planning process will
build on these successes
Michael Johns
PHA

Introductions &
Orientation
Build on Success:
LEB Mill Creek HOPE VI:
 Awarded in 2001, completed in 2008
 $34.82 million HOPE VI Grant was leveraged
by $94 million in private equity and $43.5
million in PHA funds
 Original site consisted of 444 units which
were demolished and replaced by 585 rental
and 100 homeownership units
 PHA oversaw entire development of 11
phases and PHA affiliate acted as developer
for 9 phases
Michael Johns
PHA
After
Before

Build on Success:
Norris High-Rise:
 Awarded 9% tax credits in 2010, completed
in 2012
 Involved demolition of obsolete, high-crime
highrise building into 51 townhouse and
walk-up units consistent with surrounding
neighborhood
 Construction certified LEED Gold; features
include solar hot water panels, stormwater
management.
After
Before

Introductions &
Orientation
9:00am‐ 10:00am
Getting Started:
Blumberg:
 Strategically securing resources for
redevelopment
 Awarded 9% tax credits for Phase I
February 2014

Introductions &
Orientation
Sharswood/Blumberg Choice Big Picture
Garlen Capita, Planning Coordinator, WRT
9:00am‐ 10:00am
Process
1. Analysis & Needs Assessment (Spring 2014)
2. Stakeholder Engagement & Capacity Building (Entire 2 years)
3. Develop Strategies/Solutions working with Task Force (Spring and Summer 2014)
4. Develop Draft Transformation Plan (Fall 2014)
5. Develop Final Transformation Plan (Spring 2015)
6. Seek Funding for Implementation
7. Start Implementing Strategies – Measure Progress
Schedule
• 2-year planning process

NeighborhoodLocation
Sharswood/Blumberg: (Planning Grant)
5,825 Population (2010 Census)
228 Acres (0.35 Sq. mi)

TransitService

CNIPlanningAreaAssets

NeighborhoodVacancy
36% Long‐term
Vacancy Rate
1,282 Vacant Parcels
332 Vacant Buildings

NeighborhoodVacancy

Planning Area: Demographic Snapshot
Population
• Growing neighborhood with 15.24% increase between 2007-2011compared to -0.2%
citywide decrease
• 5,173 residents in planning area estimated in 2011
Households
• 1,887 households
• 74% of households are rental properties
• Almost half (47%) of rental households are “cost burdened”, spending more than
30% of their household income on rent.

61%
7%
11% 11%
37%
11% 14% 16%
0%
10%
20%
30%
40%
50%
60%
70%
Less than $25,000 $25‐$34,999 $35‐$49,999 $50‐$74,999
Sharswood/ Blumberg
City
Percent Households by Income

Ethnicity
2.47% Hispanic
0.95% Foreign Born (49 People)
88.09%
6.94%
3.05%
1.2%Race
African American
White
Two or More Races
Others
(Asian, American Indian,
Alaskan Native)

9%
29%
57%
14%
0%
20%
40%
60%
Under 5 Under 18 Working Age (18‐64) Aging (65+)
Percent of People in Age Group
Families
• 45% Single Female with Children (Compared to 20% Citywide)
• 38% Youth population

NormanBlumbergApartments
8-acre site
510 Total units
482 Occupied Units
Senior
Tower
(96)
Low-rise
Apartments
(108 units)
Judson
Tower Hemberger
Tower
Existing
Church
Basketball
Courts
Towers= 306
Units

PHA Residents (Blumberg): Demographic Snapshot
115
155
256
140
253
227
77 87
0
50
100
150
200
250
300
0 ‐ 3 Years 4 ‐ 6 Years 7 ‐ 12 Years 13 ‐ 17
Years
18 ‐ 30
Years
31 ‐ 54
Years
55 ‐ 61
Years
62+ Years
Residents
• 1,310 Current Residents
• 85% Women
• 51% Under the age of 18
• 7% Over the age of 62
• 3% Hispanic
• 90% African American
2%
90%
0% 2%
White
Black
Am. Indian
Asian
Age
Race

PHA Households: Demographic Snapshot
Households
• 482 Households
• 85% Female Head of Household
• 68% Families with Children 32%
65%
3%
Single Occupants
Single Parent Families
Two Parent Families

Potential Partners and Focus Areas
People Plan Neighborhood PlanHousing Plan
• Blumberg Resident Council
• Haven Peniel Development Corporation
• Michaels Development Company
• Office of Housing & Community Development
• Philadelphia Housing Authority
• Philadelphia Housing Development Corporation
• Brewerytown/Sharswood Community Civic Association
• Brown’s Super Stores
• Enterprise Center Community Development Corporation
• Girard College
• Mayor’s Office of Grants
• Mayor’s Office of Sustainability
• Mayor’s Office of Transportation and Utilities
• Philadelphia Commerce Department
• Philadelphia Horticultural Society
• Blumberg Resident Council
• Marathon Farms
• Philadelphia Corporation for Aging
• Philadelphia Department of Public Health
• Philadelphia Health Management Corporation (PHMC)
• Philadelphia Police Department
• Philadelphia Works Inc.
• Philadelphia Youth Network
• Philadelphia Youth Violence Prevention Collaborative
• Philly SEEDS Inc.
• Project HOME
• Resident Advisory Board
• School District of Philadelphia

Organizational
Chart & Decision-
making Structure
‐
Implementation Partners
Philadelphia Housing Authority, City, Development Partners, Planning Coordinator,
Implementation Partners (Housing, Neighborhood and People Lead)
Implementation Partners
Philadelphia Housing Authority, City, Development Partners, Planning Coordinator,
Implementation Partners (Housing, Neighborhood and People Lead)
Transformation Plan Advisory Committee
Chairperson: Michael Johns, Acting Chief Operating Officer (COO)
Membership: PHA, Blumberg Resident Council Representatives, Philadelphia Office of
Housing and Community Development, Mayor’s Office, Girard College, Project HOME,
PHMC, PYN, Philadelphia Works, School District, Police Department, Commerce
Department, additional partners TBD
Transformation Plan Advisory Committee
Chairperson: Michael Johns, Acting Chief Operating Officer (COO)
Membership: PHA, Blumberg Resident Council Representatives, Philadelphia Office of
Housing and Community Development, Mayor’s Office, Girard College, Project HOME,
PHMC, PYN, Philadelphia Works, School District, Police Department, Commerce
Department, additional partners TBD
People Plan
Task Force
People Plan
Task Force
Education
Working Group
Education
Working Group
Health
Working Group
Health
Working Group
Safety
Working Group
Safety
Working Group
Neighborhood
Plan Task Force
Neighborhood
Plan Task Force
Economic
Development
Working Group
Economic
Development
Working Group
Housing Plan
Task Force
(PHA)
Housing Plan
Task Force
(PHA)
PlanningCoordinator
Architecture,Planning&UrbanDesignServices
(WRT)
Decision
Making Body
Partnership
MOU to be
Developed
CNI Grantee Lead Applicant
Philadelphia Housing Authority
Lead Agencies
to be
Determined

Introductions &
Orientation
Capacity Building
Strengthen ability for residents and stakeholders to lead neighborhood
revitalization activities and benefit from neighborhood transformation.
Transformation Planning Process
◦ Direct investments
◦ Demonstrate partnership commitment to address challenges
◦ Utilize data to set and monitor progress toward implementation goals
◦ Engage community stakeholders and residents in meaningful decision-making roles
9:00am‐ 10:00am

Sharswood/
Blumberg
Choice Big
Picture
Housing
◦ The redevelopment of the Norman Blumberg is essential to the overall
revitalization of the neighborhood
◦ The abundance of vacant lots provides an opportunity for infill housing to
rebuild the neighborhood fabric and create additional amenities
Neighborhood
◦ Opportunity to leverage existing (Girard College) and new assets (Cecil B.
Moore Homeownership Zone ,Project Home Wellness Center) to attract new
investment and rebuild the Ridge Avenue Commercial Corridor
People
◦ Build on the City’s Shared Prosperity, Place Based focus on 22nd Police
District
9:00am‐ 10:00am

NeighborhoodTour

Contact Information:
Ismail Abdul-Hamid
Senior Program Manager
Philadelphia Housing Authority
T 215-684-5806
E ismail.abdulhamid@pha.phila.gov
Garlen Capita
Urban Designer/ Sr.Associate
WRT | Wallace Roberts & Todd, LLC
T 215.430.5092
E gcapita@WRTdesign.com
CN Planning
Grant Manager
CN Planning
Grant
Coordinator

Sharswood/Blumberg
Choice Neighborhoods
HUD SITE VISIT | MARCH 6TH 2014

Neighborhood
Plan
1. Planning Time Frame & Activities (Garlen Capita, Planning Coordinator,
WRT)
2. Priority Neighborhood strategies and outcomes based on City’s
District Planning Process (David Fecteau, Neighborhood Planner/Gary
Jastrzab Executive Director, PCPC)
3. Potential Resources for Commercial Corridor Revitalization (Dr.H.
Ahada, Stanford Commerce Dept.)
4. Economic Development/Job Creation (Della Clark,The Enterprise Center)
1:15pm‐ 2:15pm

Phase 1:
Citywide Vision
Phase 2:
18 District Plans
= Citywide Vision + District Plans
+

Lower North District Plan

• Mural Arts Program
• North Central
Empowerment Zone
• Knight Foundation
• Goldman Properties
• Commonwealth of
Pennsylvania
• Commercial Corridor Streetscape Improvements
• Organizational Capacity Building
• Corridor Cleaning Grant
• Corridor Management Grant

Lower North District Boundary
Sharswood Choice
Boundary

Population Change
SharswoodDistrict

BroadStreet
1840s

BroadStreet
1910

BroadStreet
2013

• Incentive Zones
• Market Studies
• Corridor Cleaning
• Corridor Management
• SafeCam
• Storefront Improvement
Program
• Neighborhood Economic
Development Program
• Outreach and partnerships with
Police, Streets, L&I, City Planning,
etc.
North Central
Empowerment Zone
Broad Street
KOZ

Focus Area // Ridge Avenue

Resources for
Commercial
Corridor
Revitalization
H. Ahada Stanford, PH.D
Director of Neighborhood
Strategies
Office of Neighborhood
Economic Development
City of Philadelphia, Department
of Commerce

Economic
Development/
Job Creation
Della Clark, President,
The Enterprise Center

Economic
Development/
Job Creation

People Planning Process
March 6th | 2:30pm – 3:30pm

People Plan
1. Planning Process, Needs Assessment, Communication Strategy (WRT)
2. Resident & Community Participation Strategy (WRT)
3. Blumberg Resident Council – (Erik L. Soliván, Executive Vice President
Community Operations & Resident Development, PHA)
4. Community Leaders Training (Lorna P & Brian F. Enterprise Center CDC)
5. Community Health (Melissa Fox – PHMC)
6. Project HOME (Monica McCurdy)
2:30pm‐ 3:30pm

Resident &
Community
Participation
Strategy

PHA & Resident Council
Erik L. Soliván
Executive Vice President, Community Operations and Resident Development
◦ Oversees all Resident Development Programs
◦ Oversees Coordination with and Development of Resident Councils
Blumberg Resident Council
Family Building
◦ Elected in November 2013
◦ Very Active in Serving the Community

• Over 45 Newly Elected Resident Councils
• Blumberg Family and Senior are two of those newly elected
• PHA works with the city-wide Resident Advisory Board (RAB) to build the capacity of
the resident councils
• PHA provides Tennant Participation Funds, supplemental funding for special initiatives,
and technical assistance
• The RAB provides support, historical and current knowledge of PHA management and
operations, some technical assistance and helps distribute information

Senior Building
Resident Council
President: Rupert Alston
Vice President: James Norcome
Secretary: Lisa Moore
Treasurer: Sandra Preston
Assistant Treasurer: Beverly Carter
Sergeant at Arms: Lela Morrison
President: Phara B. Regusters
Vice President: Tempest West
Acting Secretary: Alicia Perez
Treasurer: Jennifer Savage
Sergeant at Arms: Kenneth Harvin
Family Building
Resident Council

Under the MOU with PHA, the Resident Council is charged with:
• Holding monthly meetings with residents
• Receive and distribute information related to PHA policies, procedures, and programs
• Assists residents with navigating PHA management and operations
• Provide residents with answers to frequently asked questions
• Coordinate with PHA, specifically, the Department of Community Operations and
Resident Development

PHA and the Resident Council have already:
• Held two open meetings with residents on CNI
• Are planning programs and activities to engage residents in the community programs
and the planning program, including the IM ACTIVE program developed by the Council
supported by PhillySeeds
• Continuous dialogue about CNI to develop an FAQ to distribute to residents

Programs and Services
PHA’s on site services are limited as most services for residents at all sites
are provided from a central location.
Onsite Services:
• Provides counseling on site to families on the development of plans for self‐sufficiency
• Provides information on PHA’s centralized resident development programs and services
• Provides counseling on site to families on the development of plans for self‐sufficiency
• Provides information on PHA’s centralized resident development programs and services
Family Self Sufficiency
Coordinator
• A 15 unit computer lab is on site and will be operated by a trained monitor to provide
residents with internet access and digital literacy instruction
• A 15 unit computer lab is on site and will be operated by a trained monitor to provide
residents with internet access and digital literacy instruction
Computer Lab & Digital Literacy
Instruction
• PHA will support the Council’s IM ACTIVE program, which will begin programming this
Spring
• PHA will support the Council’s IM ACTIVE program, which will begin programming this
SpringResident Council Program

Programs and Services
Centralized Resident Development Programs:
• Education–Adult Basic Education and GED Program
• Digital Literacy Program—Provided at a few on-site computer labs and offered to all sites from centralized locations
• Job Training & Placement
• Small Business and Self Employment Training
• Section 3 Job Bank
• Pre-Apprentice Program
• Financial Literacy Training
• Home Ownership Program
• Social Services
• Legal Services
• Health and Nutrition - Lifestyles

Needs of Residents
1. Address Youth Violence
2. Access to Education
3. Access to Jobs
4. Access to Social Services
5. Access to Healthy Foods
Currently seeking additional funding to
address youth gang violence in coordination
with 22nd Police District

Awareness of Resident Programs and Services
• Resident awareness of programs and services is limited because all of the programs
have been developed/reformed/or expanded in the last 4-5 months and recruitment
has just begun
• PHA will work with the Resident Councils and the city-wide organization to promote
these opportunities to residents under an aggressive communications strategy in the
coming weeks
• Through CNI, PHA will be directing additional resources to promote and expand
services to residents at Blumberg

Lorna Peterson
Community Empowerment
and
Partnership Building

Lorna Peterson
and
Purpose
The Community Leaders program helps community members
make informed decisions to drive positive changes for their
neighborhoods. The program offers training in such life‐long
skills as communication, community building and engagement,
as well as resource development for community members to
connect to each other and mobilize neighbors to succeed in
their mission.

Lorna Peterson
and
A Three Step Process:
Recruit,Train, and Engage
Step 1: Recruit individuals
to serve as Community
Leaders.
Step 2: Train individuals
using TEC’s five core
concepts.
Step 3: Engage community
residents through door‐to‐
door outreach.

Lorna Peterson
and
Training Overview
Five Core Concepts:
1) Effective Communication
2) Customer Service
3) Problem Solving
4) Community Awareness
5) Service Leadership
These concepts are reinforced through classroom learning, role‐play activities,
team building exercises, personal reflections and evaluations to enhance the
trainee’s experience and prepare them for service in their communities.

Lorna Peterson
and
Program Outcomes
Community Leaders will:
Communicate  effectively and with confidence while canvassing
neighborhoods
Coordinate and facilitate neighborhood porch meetings, block
captains’ meeting and community service projects
Connect neighbors‐to‐neighbors
Network and be the link  between community, organizational
resources, and local businesses
Compete in today’s competitive job market using their newly
acquired skills
Engage and empower residents with a first‐hand knowledge of their
communities and the resources available to them
Mobilize Neighborhoods to address community problems

Lorna Peterson
and
Community Leader Program Successes
2 prominent organizations in West Philadelphia have hired Community
Leaders:
• Tamala Carter-Upenn Community HealthWorkers
• Ernest Gardener-Upenn Medical Research Assistant
• Jamar Bordley-The Enterprise Center Service Coordinator
Trained cohorts in other Philadelphia and Chester communities:
• People’s Emergency Center-West Philadelphia
• APM-North and Eastern North Philadelphia
• Logan CDC-North Philadelphia and Germantown
• Mt Ephraim-Housing Authority City of Camden N.J.
Community Leaders connect with other programs:
• Walnut Hill Community Farm-CSA Ambassadors
• Children’s Hospital of Philadelphia-Host CSA Pickup Site
Recognized twice by PACDC-Blue Ribbon Winner 2009, Finalist 2012
Increased theWalnut Hill Community Association’s membership by 40%

Community Leaders
How will the model work here:
•Identify 15‐20
neighborhood residents
to participate in the first
Group. This includes
current and emerging
leaders.
•Identify 1‐2 on the
ground Team Captains
•Short application
•Confirm Availability
Identify Community
Leaders: Group 1
•10 modules:
1)Effective Communication
2) Customer Service
3) Problem Solving
4) Community Awareness and
5) Service Leadership.
April 2014
Conduct Training
•Spring 2014
•Community Surveys
•Lead small group “Community
Conversations” to provide
input into planning process
•Present community interests at
public meetings
Conduct Service
Project: Community‐
Surveys
•First group of leaders to
help identify additional
community leaders
Training of
Community Leaders
Group 2
•Lead community
cleanups, gardens,
festivals, block parties,
lunch & learns, field trips
and other activities that
build social cohesion
Lead Summer and
Fall Service Projects

Community
Health
Melissa Fox
Managing Director Health
Public Health Management Corporation
WhoWeAre
PHMC is a nonprofit public health institute that creates and
sustains healthier communities using best practices to
improve community health through direct service,
partnership, innovation, policy, research, technical
assistance and a prepared workforce.
Served the greater Philadelphia region since 1972 and has
become one of the largest and most comprehensive public
health organizations in the nation. Since 2000, PHMC and
affiliate partners have served Pennsylvania, Delaware,
Southern New Jersey and reach all 50 states and the
District of Columbia through affiliate partners.

Community
Health
Melissa Fox
Public Health Management Corporation
WhoWeAre
PHMC fulfills its mission to improve the
health of the community by providing
outreach, health promotion, education,
research, planning, technical assistance
and direct services.
Designated as a Special Populations
grantee by HRSA, specifically supporting
Public Housing residents

Community
Health
Melissa Fox
Target Area Overview
Community Demographic
◦ 75% low income
◦ 83.2% African American, 1.9%
Hispanic, 0.8% Asian
High health and social disparities in
the target area:
◦ Adult and childhood obesity
◦ Unemployment
◦ Smoking mortality rates
◦ Cardiovascular disease mortality
rates
Federally Qualified
Health Centers

Community
Health
Melissa Fox
How we can help
Surveillance data on common conditions and barriers
Community Access Needs Assessment (surveys and focus
groups)
◦ NNCC surveys of residents to determine where they are
accessing care
◦ Tools available in editable format in seven languages.
Assess usage of existing clinics to determine need and
feasibility of opening a new safety‐net clinic for this target
area
◦ How many people are currently going to existing health
centers?
◦ How many people are not being served?
◦ Would we need a NAP? If so, would we be competitive?

And the future Klein Wellness Center
2108‐44 Cecil B. Moore, 19121
Monica Medina McCurdy, PA‐C
Vice President, Healthcare Services
St. Elizabeth’s Wellness Center
1845 N. 23rd Street, 19121

• Solutions to break the cycle of homelessness and poverty
• Street Outreach, Supportive Housing, Education, Employment, Health Care,
Neighborhood Development
• Co-Founders: Sister Mary Scullion & Joan McConnon
• 2014 ~ 25th Anniversary
• www.ProjectHome.org

Project HOME Overview
• 535 affordable housing units
• North Philadelphia, West Philadelphia, Center City
• 220 units in the 19121 zip code
• 140 housing units in the pipeline
• Healthcare Services (FQHC) - 19121
• Education (Honickman Learning Center Comcast Technology Labs) - 19121
• Coordinate 24/7 Street Outreach for City
• Social enterprises, job readiness, job coaching

Healthcare Target Populations
Now and in the Future
• People experiencing homelessness
• People living in Project HOME housing
• People living in nearby public housing (1600 tenants)
• People living in 19121 and 19132

Meeting the Healthcare Challenge:
North Philadelphia
• 37-43% poverty rate (vs. 14.3% nationally)
• Health Disparities: North Philadelphia vs. City
• Reporting “fair/poor health”: 29% vs. 22%
• No health insurance: 26% vs. 16%
• High blood pressure: 45% vs. 36%
• Diabetes: 17% vs. 13%
• Obesity: 40% vs. 32%
• Black males in North Philadelphia have the lowest life expectancy in the city (65 vs. 72)
• Black female life expectancy in North Philadelphia is 73 vs. 79 in the city

The “M” in Project HOME:The First 18 Years
1992 1995 2002 2006‐20081989 2009‐2010
JeffHOPE medical students from
Thomas Jefferson University
volunteer at a Project HOME shelter
for chronically homeless men (1992‐
2000)
Full‐time RN hired as Health
Services Coordinator from
2002‐2008.
First part‐time RN hired to staff health
care services at St. Elizabeth’s in
partnership with Jefferson Family
Medicine. Two Jefferson MDs/faculty with
students see patients weekly. Continues
to present time.
Full‐time Physician
Assistant and full‐time
Office Manager hired.
Site acquisition begins
for future Stephen Klein
Wellness Center
Project HOME is founded by
Sister Mary Scullion (Exec.
Director) and Joan Dawson
McConnon (CFO)
Philanthropist Steve Klein steps
forward with interest in making major
contribution to “wellness” initiative.
Two needs assessment are done by
PHMC (2006) and Jefferson (2008).
Jefferson Family
Medicine starts formal
resident continuity clinic
@ St. E’s
Current Home: St. Elizabeth’s Wellness Center: 1845 N. 23rd Street, Philadelphia, 19121
Future Home: Stephen Klein Wellness Center, 2100 Cecil B. Moore Ave., Philadelphia, 19121

Strategic Growth of the “M” in Project HOME:
2011 – Present* (NOV 2013)
*Also in 2013: Part-time Nurse increased to full time; part-time Physician Assistant added; EHR
system purchased (NextGen); 100% design completed on new Stephen Klein Wellness Center;
Business Analyst, Receptionist, Medical Assistant and Community Health Worker added
2011 2012 2013
Keystone First 2‐Yr Pilot Study initiated;
part‐time Nurse added; Behavioral
health partners form City‐funded
coalition with Project HOME and
Jefferson to provide on‐site BH services.
Project HOME is
awarded HRSA Health
Center Planning Grant.
VP position created in
March to oversee growth
of health care services
(position filled Oct)
Wellness Center
Community Advisory Board,
1st Meeting; 3rd Jefferson
Physician added
Full‐time Director of Clinical
Services (Physician
Assistant) added; New
Access Point Application
submitted
Architect selected; design of
28,000 sq ft Stephen Klein
Wellness Center begins;
ground ‐breaking Jan 2014
St. Elizabeth’s
renovation
completed (1 to
4 exam rooms)
NEW ACCESS
POINT GRANT
AWARDED!
FQHC STATUS
OBTAINED!

Wellness Center Services: Current & Planned
St. Elizabeth’s & Klein:
• Primary Medical Services
• Behavioral Health
• Health Classes, Support Groups
• Coordination with Specialty and Hospital-Based
Care
• Off-site services and screenings
• Links to Community Services, Drug Treatment,
Affordable Housing
Now at Klein:
• Oral Health
• Pharmacy
• Fitness (with child care)
• Physical Therapy
• Hospitality Program
• Exercise Classes

Klein Wellness Center

With Gratitude for Their Support

NeighborhoodSchoolLocations
Robert Morris
School (K-8)
2600 W. Thompson St.
Philadelphia, PA
19121
Philadelphia
School District

Education
The School District of Philadelphia
◦ The District has been engaged in a process to develop a long-range Facilities Master Plan
◦ Goal included a reduction in excess capacity through building closures
◦ The District’s final recommendation was to close 29 buildings, including 15 elementary
schools, five middle schools, nine high schools and one lease termination.
Other Non School District Schools:
◦ Camelot Academy
◦ Celestial Christian Academy
◦ Girard College
◦ Hope Christian Academy
4570 3
Meade, Gen. George C.
School
Dennis Creedon Elementary 1600 N. 18th St. 19121
215-823-
8205
215-386-
3549
Raqueebah Burch rburch K-8
2390 3 Morris, Robert School Dennis Creedon Elementary
2600 W.
Thompson St.
19121
215-728-
5011
215-728-
5692
Ruth King ruking K-8
4220 4 Blaine, James G. School Ben Wright Elementary
3001 W. Berks
St.
19121
215-684-
5085
215-684-
8858
Gianeen Powell-
Wali
gcpowell K-8
4270 4 Dick, William School Ben Wright Elementary
2498 W.
Diamond St.
19121
215-684-
5081
215-684-
8995
Amy Hannah
Agree-Williams
aagree K-8
4460 4 Duckrey, Tanner School Ben Wright Elementary
1501 W.
Diamond St.
19121
215-684-
5066
215-684-
8927
Tracey Scott tescott K-8
4530 4 Gideon, Edward School Ben Wright Elementary
2817 W.
Glenwood Ave.
19121
215-684-
5072
215-684-
8917
Jeannine Hendricks jhendricks K-8
4560 4 Kelley, William D. School Ben Wright Elementary 1601 N. 28th St. 19121
215-351-
7343
215-351-
7129
Amelia Brown adcoleman K-8
4030 4
H.S. Of Engineering &
Science (Carver)
Ben Wright High
1600 W. Norris
St.
19121
215-684-
5079
215-684-
5151
Ted Domers tdomers 9-12

Education
The School District of Philadelphia –
Closed Public Schools
Vaux Promise Academy (2300 W. Master Street, 19121):
Students in grades 9 through 11 given the option to transfer to
other high schools citywide. Students will have the following
neighborhood options:
a) Strawberry Mansion High School
b) Ben Franklin High School
c) The Health Related Technologies Career and Technical
Education (CTE) program will be reassigned to Randolph
Technical High School.
Reynolds Elementary School (1429 N. 24th Street, 19121):
Reynolds is a K-8 elementary school. Students offered the
following reassignment options:
a) Morris Elementary School
b) W.D. Kelley Elementary School

Housing Planning Process

Housing Plan
1. Description of Planning Timeframe & Activities (WRT)
2. Presentation of PHA Housing Goals & Strategy (Kyle Flood, PHA)
◦ Existing Conditions
◦ Replacement Housing Strategy
◦ Framework Plan for Redevelopment
◦ Site Acquisitions
◦ Site Designs, Structure Types, and Accessibility
◦ Housing Mix
◦ Phasing: Relocation and Demolition
◦ Financing & Partnerships for Implementation
3. Neighborhood Partners
◦ OHCD (Melissa Long)
◦ PRA (Brian Abernathy)
4. Discussion (All)
3:45pm‐ 4:45pm

Neighborhood Housing Strategy

Existing Conditions
• Norman Blumberg Apartments:
• 8 acre site consisting of 510 units completed in 1968
• 3 high-rise buildings, 15 barracks-style low-rise
buildings
• 90% occupied as of March 1st 2014
• Structural Deficiencies:
• Deterioration of exterior brick, mortar, structural steel
• Severe corrosion, deterioration of heating equipment
• Plumbing nearing end of its useful life (low-rises)
• Design Deficiencies:
• Inappropriate density (>60 units per acre)
• Superblock design
• Lack of defensible space, little connectivity to
surrounding streets
• Accessibility issues with units and site

Replacement Housing Strategy
• One-for-one replacement of on- and off-site
• Unit types consistent with Philadelphia neighborhood scale
• In-fill strategy on largely occupied blocks; redevelopment of mostly vacant blocks
• Site acquisition of public and private parcels underway
Rendering:View at intersection of
Jefferson and 22nd Street

Unit Mix & Design
• Unit mix for replacement housing to accommodate right of return
• Unit mix for non-replacement housing based on market study, impact of market
interventions
• Urban design to knit site back into neighborhood fabric, re-introduction of city streets
through the superblock
• Units designed for energy-efficiency and accessibility

Relocation & Phasing Strategy
• Minimize length of relocations off-site
• Relocation Coordinator on-site early/mid-2014 to begin household counseling
• Homeownership counseling to prepare residents for ownership
• Phasing to “Build the Market,” concurrent development of replacement, non-
replacement housing to offer variety, change perception
• Site selection to leverage previous public, private activity

Financing Plan & Partnerships
• LIHTCs
• Combination of 9% and 4% transactions based on transaction type, funding availability
• Phase I awarded 9% February 2014
• RAD
• Significant private funds leveraged through Project Based Rental Assistance (PBRA), rent bundling
• Applications submitted to HUD December 2013
• City
• CDBG, HOME, Housing Trust Fund
• $1.5m CDBG awarded for Phase I October 2013

Phasing

Financing Plan & Partnerships
• PHA Funds: Replacement Housing (RHF), MTW, Program Income
• Program income derived from developer fee, bridge loan repayment for previous deals
• Line of Credit, Sales Proceeds (Homeownership)
• New Markets Tax Credits (NMTC)
• EB-5 Program (Mixed-use Buildings)
• Variety of partnership, ownership structures considered depending on transaction type

Phase I

NeighborhoodHousingPartners

Office of Housing and Community Development
Deborah McColloch, Director
Melissa Long, Deputy Director OHCD’s Role on Choice
• Coordinate and Target Neighborhood
Building Programs
• Neighborhood Advisory Committees
(NAC)
• Neighborhood Energy Centers
• Housing Counseling
• Philadelphia LandCare

Office of Housing and Community Development
Deborah McColloch, Director
Melissa Long, Deputy Director OHCD’s Role on Choice
• Provide Homeownership Rehab & Home
Repair Programs to support existing
owners
• Basic Systems Repair
• Weatherization

The Philadelphia Redevelopment Authority
Neighborhood Housing Opportunity:
• Leverage the redevelopment of PHA’s Norman
Blumberg site
• Repurpose vacant lots to create an opportunity for
infill housing to expand the range of quality,
affordable housing options
• Eliminate blight and rebuild the community fabric
Brian Abernathy, Executive
Director, PRA

Leverage Other Partners & Private Investment
◦ Michaels Development Company
◦ Haven Peniel Development Corp
◦ Haven Peniel Senior Residences
◦ Affordable independent living for older (62+
years) and/or disabled adults.
◦ Project HOME
◦ Others

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