This document discusses trends in Brazil including the rise of social mobile apps among emerging and upper middle class users. It also summarizes several cases involving the use of technology for social good, such as an interactive teddy bear for hospitalized children, mobile payments partnerships between banks and transportation companies, crowdfunded social movements addressing issues like child labor, and crowdfunding platforms for teaching and learning new skills.

1. Brazilian Trends and Cases

2. Rise of social mobile apps

3. Rise of social mobile apps
Source: DataPopular
Emergent"
lower-middle class
Upper"
Upper Middle class

4. Rise of social mobile apps
Source: DataPopular
Emergent"
Lower Middle class
Upper"
Upper Middle class

5. Case: Elo Teddy Bear
Hospital Amaral de Carvalho
DM9Rio
http://bit.ly/b9EloTeddyBear

6. Case: Elo Teddy Bear
Hospital Amaral de Carvalho
DM9Rio
http://bit.ly/b9EloTeddyBear

7. Rise of mobile payments

8. Case: Santander + Easy Taxi

9. Case: Santander Meia Bandeira
Santander + Easy Taxi
Talent
http://vimeo.com/79296828

10. Video Content

11. Brands are slowly catching up
Source: 301.yt

12. Case: Porta dos Fundos
http://www.youtube.com/watch?v=NZb0XKHgtjo

13. Social movements started by
digital
June 2013
We are the Social Media

14. Social movements started by
digital
June 2013
We came from Facebook

15. Case: Bliive
People exchange time teaching something,
and then they earn time to learn another thing

16. Case: #semtrabalhoinfantil
Social Good
Telefonica

17. Crowdfunding

18. Case: Sexta Feira Beer
Social Beers

19. Case: Sexta Feira Beer
Social Beers
http://vimeo.com/84915296

20. Case: Which bus passes on this
bus stop?
Shoot the Shit
Social Movement Crowdfunded

21. Thanks!
:)
jacqueline@brainstorm9.com.br