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The European challenge: capturing the value of data, Gabriella Cattaneo, BDV Meet-Up, Sofia 16 May 2018

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The following presentation was given during the inspirational speech held by Gabriella Cattaneo (IDC) at the BDV Meet-Up in Sofia on May 16, 2018.

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The European challenge: capturing the value of data, Gabriella Cattaneo, BDV Meet-Up, Sofia 16 May 2018

  1. 1. The European challenge: capturing the value of data By Gabriella Cattaneo, European Government Consulting, IDC BDV Meet-up Sofia, 16 May 2018 © IDC
  2. 2. © IDC 2 Prepare to be inspired!
  3. 3. © IDC 3 Europe…do you believe in yourself?
  4. 4. Europe’s lost battle? © IDC 4 The Competitive Game Source: Techtonic shifts by Zoltan Csefalvay Ambassador of Hungary to the OECD and the UNESCO, Paris, France , 2018 Europe’s Must-Win Battle Europe’s Can-Win Battle
  5. 5. Data as the ‘Perfect Storm’ 5© IDC Data, data everywhere Algorithms shaping our world Growth in cloud Data governance & compliance pressures Opportunities for data monetization
  6. 6. The New Digital Platform API EXTERNAL PROCESSES Connected Processes Assets People INTERNAL PROCESSES INTELLIGENT CORE Mobile IoT AR/VR BOT © IDC 6
  7. 7. $1.7 T By the end of 2019, Digital Transformation (DX) spending is expected to reach $1.7 trillion worldwide, a 42% increase from 2017.
  8. 8. Recognizing the significance of data & analytics to Digital Transformation (DX) © IDC Visit us at IDC.com and follow us on Twitter: @IDC 8 43% 70% Source: IDC Custom Survey, July 2017, N=750 Now In2years
  9. 9. 21% 26% 29% 18% 6% Digital Resister Digital Explorer Digital Player Digital Transformer Digital Disrupter European Organizations slowly moving to Digital Transformation © IDC 9 55% Source: IDC, European Digital Transformation Maturity Model Benchmark, 2017; n=403, May 2017 © IDC Visit us at IDC.com and follow us on Twitter: @IDC Digital Transformation is the approach by which enterprises drive changes in their business models and ecosystems by leveraging digital competencies.
  10. 10. Data users are enterprises who focus strategically on extracting value from data for their business. Financial Services Conduct risk analysis & understand exposure Fraud protection & detection Customer analysis Manufacturing Improve production processes & operations Support service & product innovation Analysis of machine or device data Public Sector Improve tax collection Fight welfare fraud Enhance threat & cyber-threat intelligence 5.8% 2017 % of Data Users on tot EU 27 companies Data users are the most advanced and innovative enterprises in every sector, pursuing new business models Most frequent Use Cases Data Users are data-driven companies Source: IDC, EDM Monitoring Tool, 2018 DRAFT
  11. 11. Data users are the most advanced and innovative enterprises in every sector Data Market Value by industry, €B Data workers, % on employment by industry Data Users, % on companies by industry2017 Source: IDC, EDM Monitoring Tool, 2018 ,296 1,721 2,018 2,710 2,929 3,608 6,492 6,951 9,117 13,030 14 Construction Education Healthcare Utilities Transport Public Administration ICT Retail, Wholesale Professional services Financial Services Manufacturing 3% 8% 5% 18% 13% 15% 3% 9% 19% 9% 0.9% 2.9% 2.1% 3.0% 1.7% 2.7% 10.8% 2.8% 5.7% 9.9% 2.2%
  12. 12. 50% By 2020, 50% of Large Enterprises Will Be Generating Data-as-a-Service Revenue from the Sale of Data
  13. 13. Source: Study on Data Sharing between companies in Europe on behalf of DG CNECT, SMART 2016/0087 by Everis Benelux, 2018 Who is already making money from data? Share of companies sharing data by industry of a sample of 129 companies from 24 EEA countries, 2017 Average annual income from B2B data sharing, last 3 years, % of companies
  14. 14. By 2020, 75% of enterprise and ISV development will include cognitive/AI or machine learning functionality including all business analytics tools 40% By 2020, 40% of All Digital Transformation Initiatives, and 100% of All Effective IoT Efforts, Will Be Supported by Cognitive/AI Capabilities
  15. 15. 15© IDCSource: IDC, AI / Cognitive adoption survey, US, 2017, n= 301
  16. 16. © IDC 16 AI is already here Source: AI is hard, Dave Schubmehl, IDC US, Directions 2018
  17. 17. Artificial Intelligence for Europe, a new EC plan to catch up 17© IDC Source: IDC's Worldwide Semiannual Software Tracker, May 2017 AI investments, 2016 € Billion EU 2.4 - 3.2 Asia 6.5 – 9.7 North America 12.1 – 18.6 Worldwide Cognitive/AI Software Platforms Revenues ▪ Europe accounts for the largest share of top 100 AI research institutions worldwide ▪ But Europe is behind in AI R&D investments Source: 10 imperatives for Europe in the age of AI and automation, McKinsey, 2017
  18. 18. The EU is the second largest data market in the world 18© IDC 145,546 65,038 27,723 6,310 129,173 59,496 25,137 6,049 Value of the Data Market (€ Bn) 2017 2016 US EU Brazil Japan Source: IDC, EDM Monitoring Tool, 2018 Incidence of the Data Economy on GDP Country 2016 2017 Growth rate 2017/ 2016 USA 0.78% 0.81% 4.2% Brazil 0.16% 0.16% 0.4% Japan 0.93% 0.95% 1.6% EU28 0.42% 0.52% 24%
  19. 19. The Data Market value will double from 2017 to 2025 Source: IDC, EDM Monitoring Tool, 2018 DATA-DRIVEN REALITY HIGH GROWTH SCENARIO EXPLOITING INNOVATION – BASELINE SCENARIO DIGITAL MAZE CHALLENGE SCENARIO 110 €Bn 85 €Bn 74 €Bn 46,1 83 50,4 38 60, 254 2016 2017 2020 EU 27 Value 2017- 2020 €Bn EU 27 Value 2025 Forecast Scenarios
  20. 20. Three Pathways to the Data Economy 20© IDC HIGH GROWTH SCENARIO DATA DRIVEN REALITY BASELINE SCENARIO EXPLOITING DATA INNOVATION CHALLENGE SCENARIO A DIGITAL MAZE Data industry drives data exploitation – Data ecosystem dominated by large platforms and users DSM fully implemented Data ecosystem with B2B data sharing on multi-user cloud platforms, decentralized and transparent data governance Innovation forces lost in a maze of barriers: markets fragmentation (no GDPR), no standards, global trade wars, no transparency and trust
  21. 21. Three Pathways to the Data Economy 21© IDC HIGH GROWTH SCENARIO DATA DRIVEN REALITY BASELINE SCENARIO EXPLOITING DATA INNOVATION CHALLENGE SCENARIO A DIGITAL MAZE 544 €B 4.0% EU GDP HIGH GROWTH SCENARIO 769 €B 5.4% EU GDP CHALLENGE SCENARIO 376 €B 2.9% EU GDP
  22. 22. The Data Market multipliers show the Power of Data 1 Euro spent in the Data Market generates between 4 to 6 Euros in the Data Economy Source: IDC, EDM Monitoring Tool, 2018
  23. 23. Challenges to win – Opportunities to capture 23© IDC Completion of the DSM Develop standards for the data ecosystem Governments lead on digital Invest in AI , 5G and digital infrastructures Know and exploit data assets Develop data platforms and secure data sharing Watch out for AI and IoT data deluge Prepare for GDPR as an opportunity EU and MS Industry
  24. 24. © IDC 24 Forget doubts…Europe can roar!

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