The document discusses an automotive marketing strategy that uses social media and storytelling. It provides a centralized dashboard to manage multiple dealer profiles and accounts. Content is distributed through these profiles and syndicated across networks like Facebook and Twitter. The goal is to have the dealer's social media profiles rank highly in search engine results pages to increase visibility.

1. Social Media Dashboard
Provides centralized account/profile access and monitoring

2. MyMiamiHonda.com

3. BrickellHonda.com

4. Phone
Flow

5. Automotive Marketing Principle #1: Stories Sell! (Yesterday, Today and Tomorrow)
DEALERSHIP SPONSORED
SOCIAL NETWORK
(community)
Brickell Honda
Story, Article
or News

6. Content Distribution Hub Site
• Application Layer
Integration
• Automated Syndication
(RSS/widgets)
• User Triggered
Syndication
• Manual Placement
(copy & paste)
www.MyMiamiHonda.com

9. After I click the “Share” button below a photo in Brickell Honda’s MyMiamiHonda.com social
network, a new window automatically pops open and Facebook recognizes me, has me already
logged in and the photo’s headline, description and thumbnail is preloaded and ready to go… I
add a comment in the box at the top explaining why I am sharing this Honda dealer’s image
because it shows a business reinvesting in the local community… Wouldn’t you? If user is not in
the mood to type, they can just click the “Share” button on the bottom right…

11. When I was dropped back into
MyMiamiHonda.com, I clicked on the
Twitter link… With that one click of my
mouse, the site’s syndication
integration pushes a status update to
the Miami Honda Twitter account,
ready to share with customers, friends,
family, coworkers (Twitter followers) in
a nicely pre-populated message…
With a link to the photo!

12. What about Search Engines?
 Will Social Network pages, blogs, etc. be
indexed by Google?
 Is there any value to references made about
our dealership and the anchor text links that
we put into our profile pages?
 Brickell Social Media Profiles in Search Engine
Results Pages (SERP)…
Measured in “Pages” rather than “Position”!

13. SERP #1

14. SERP #1.5

15. 100% Brickell
Motors controlled
or Owned sites
SERP #2

16. 90% Brickell
Motors controlled
or Owned sites
SERP #3

17. 100% Brickell
Motors controlled
or Owned sites
SERP #4

18. 100% Brickell
Motors controlled
or Owned sites
SERP #5

19. 100% Brickell
Motors controlled
or Owned sites
SERP #6

20. 100% Brickell
Motors controlled
or Owned sites
SERP #7

21. 100% Brickell
Motors controlled
or Owned sites
SERP #8

22. 100% Brickell
Motors controlled
or Owned sites
SERP #9

23. 100% Brickell
Motors controlled
or Owned sites
SERP #10