The document discusses a platform called Holiday Trainers that connects tourists visiting a place with locals who can provide touristic services and experiences. The platform allows locals to create an offer which is then certified and made available for tourists to purchase. This allows tourists to access local experiences and services, while also providing locals with additional income. Key details include the business model, target markets of hosts and guests, geographic focus on Italy and South America, and medium-term targets for growth over three years.

1. Presentation

2. “I WANT MEET A LOCAL”
How many times have you heard a traveller say something like that?
While the buildings, sculpture and history might be what pull me towards a place,
it’s the people I meet there that I’ll remember the longest.
Just because you want to meet the locals, though, doesn’t mean you’ll always be
able to.
Whether it’s a language barrier, shyness, lack of interest or just the fact that
people have their own lives to lead, that coveted connection is often hard to find.
Especially if you don’t make the effort to break out of the tourist bubble and
put yourself into places and situations where such meetings are more likely to
happen.
NEEDS
1

3. 2Holiday Trainers is a platform whom links a place between the Host
- that lives into it - and the Guest - that is into it for holidays or
business trip.
WHAT IS IT?
1.CREATING THE
TOURISTIC OFFER
Host shall submit its
offer
2.CERTIFING THE
TOURISTIC OFFER
Local “ambassadors”
certify the service and
provide support for the
touristic offer setup
process
3.ACCESS TO
HOLIDAY TRAINERS
PLATFORM
The touristic offer has
access to holiday trainer
platform
4.SELLING THE
TOURISTIC OFFER
The guest may purchase
tourist packages through
the platform payment
system.
Full transparency is
guaranteed
5.ISTANT PROFIT
The Host may verify its
profits at any time through
the platform control panel.
He may also manage
guest’s feedback and
comments

4. DIRECT COMPETITOR
WithLocals
Vayable
Getyourguide
Viator
COMPETITION & DISTINCTION
3
REPLACEMENT SERVICES SUPPLIER
Trivago
Venere
Expedia
Local tour guide
POTENTIAL ENTRANTS
AirBnb
CouchSurfing
Other operators in the sector “ tourism
collaborative P2P”
Traditional tour operators ( Alpitur , Tui, etc ) that
decided to invest in new business sector.

5. The platform proposed is not present in Italy and exploits a business
model already experienced by one of its direct competitors - www.
withlocals.com - present today in Asia alone
The social “plug-in” allows to identify a touristic service directly through a
personal holiday trainer
More opportunity to expand the quality of stay with Holiday Nightlife not
covered by others
as the service is not established in Italy there is a chance to become
copycat for potential investors and/or large companies of the same filed
HOLIDAY TRAINERS IS DIFFERENT

6. TARGET
4
HOST
Between 25 - 60 years old, singles,
couples or families with children who
wish to provide their experience
(as natives) to earn an extra amount.
GUEST
Solitary tourists, couples, couples on
honeymoon.

7. GEOGRAPHIC AREA
Italy & South America
5
2015
Italy
2016
Brasil

8. GEOGRAPHIC AREA
Travel & Tourism sector has developed a GDP of $ 665MLD in Central
& South America for the year of 2012.
South America is responsible for 65% of the total value of the GDP of
the T&T.
For the year of 2013, the T&T industry increased 4% in Central
America and 3% in South America. Perù has increase 11%.
By the end of 2014 smartphones will become more than a third of the
total of cell phones.
Central & South America E-commerce is growing with a very high
rating

9. MAURO CIARAMELLA
Business Development Manager
Mauro has an extensive experience in marketing and communications
both for public and private companies (Vodafone, RAI, Unilever,
America’s Cup). He’s specialized in internationalization processes,
corporate organization and management of trade relations.
GIANFRANCO PASTORE
Marketing & Innovation Manager
Gianfranco works in the market of events and digital communications
since 2008. He is expert in online/offline integration and has developed
and participated in communication projects both for public and
private companies such as A.C. Sampdoria, World Food Programme,
Rai Cinema, Vodafone, America’s Cup Naples 2013, Maserati, Allergan.
STAFF
6

10. MEDIUM & LONG-TERM TARGETS
7Medium & Long-Term Targets
three year period 2015/2016
Minimum total turnover of at least € 1MLN
Setting up and enter into the platform at least 100 tour packages per
area of interest -Eat, Dailylife and Nightlife
Reaching 10.000 users per year

11. Holiday Trainers is an opportunity: profit, encounter, confrontation.
The experience enters into the houses, travels on a bike path melting
with smells and tastes of a local market and and splits after a night of
fun and entertainment.
WHY CHOOSING US
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12. 53, Val Trompia Street
00141 Rome – Italy
T +39 328 60 32 897
M m.ciaramella@holidaytrainers.com
W www.holidaytrainers.com/ht