The document discusses a platform called Holiday Trainers that connects tourists visiting a place with locals who can provide touristic services and experiences. The platform allows locals to create an offer which is then certified and made available for tourists to purchase. This allows tourists to access local experiences and services, while also providing locals with additional income. Key details include the business model, target markets of hosts and guests, geographic focus on Italy and South America, and medium-term targets for growth over three years.
BTO 2015 | Larry Mogelnosky | Innovations You Can Use TodayBTO Educational
BTO 2015 | Day TWO | 3 dicembre | Oracle Hospitality Hall [VISIONI] | 9.15-10.00
Le 20 innovazioni che cambieranno il mondo dell’ospitalità attraverso l’analisi di un osservatore attento come Mogelnosky.
Quando arrivano?
Come ci possiamo preparare?
http://www.buytourismonline.com/
http://www.buytourismonline.com/eventi/the-beds-too-big-without-you/
Keynote
Larry Mogelnosky - Fonder LMA Communications Inc.
BTO 2015 | Larry Mogelnosky | Innovations You Can Use TodayBTO Educational
BTO 2015 | Day TWO | 3 dicembre | Oracle Hospitality Hall [VISIONI] | 9.15-10.00
Le 20 innovazioni che cambieranno il mondo dell’ospitalità attraverso l’analisi di un osservatore attento come Mogelnosky.
Quando arrivano?
Come ci possiamo preparare?
http://www.buytourismonline.com/
http://www.buytourismonline.com/eventi/the-beds-too-big-without-you/
Keynote
Larry Mogelnosky - Fonder LMA Communications Inc.
The Future of Culture, Tourism and Sport 7th National Conference. The presentation looks at several of the opportunities for LEPs in facilitating increased tourism development and comments on the relationship with sport and culture. Refers to Building Blocks and the VICE model for responsible and sutainable tourism development
While most companies accept utilitarian conference rooms and spaces for executive meetings within hotel towers or large seaside spreads, a new collection is raising the bar for companies by offering groups fully staffed, private estates for corporate retreats and incentive trips.
Millennial Travel think tank as part of the TRAVEL TRADE ATHENS 2014 WorkshopTOPOSOPHY
The Millennial think tank organized within the framework of the Travel Trade Athens workshop 2014 (April 14-15th) - www.traveltradeathens.com .
Round table discussions amongst
- City of Athens Authorities,
- top travel though leaders
- media specializing in the youth travel market and
- Greek young entrepreneurs & startup leaders
How can Athens, and other destinations, tap the full potential of the Millennial travel market- this increasingly influential and affluent demographic?
www.traveltradeathens.com
www.abouTourism.com
Public Relations Proposal: Tourism to OmanSabina Leybold
Our PR campaign proposal is designed to increase awareness of Oman as a safe travel destination and to boost actual tourism numbers to the country. We plan to achieve these goals through social media conversation, influencer relations, and pop-up events. This public relations proposal starts with situational analysis and leads into our planned objectives, target audiences, tactics, and evaluation methods.
The Future of Culture, Tourism and Sport 7th National Conference. The presentation looks at several of the opportunities for LEPs in facilitating increased tourism development and comments on the relationship with sport and culture. Refers to Building Blocks and the VICE model for responsible and sutainable tourism development
While most companies accept utilitarian conference rooms and spaces for executive meetings within hotel towers or large seaside spreads, a new collection is raising the bar for companies by offering groups fully staffed, private estates for corporate retreats and incentive trips.
Millennial Travel think tank as part of the TRAVEL TRADE ATHENS 2014 WorkshopTOPOSOPHY
The Millennial think tank organized within the framework of the Travel Trade Athens workshop 2014 (April 14-15th) - www.traveltradeathens.com .
Round table discussions amongst
- City of Athens Authorities,
- top travel though leaders
- media specializing in the youth travel market and
- Greek young entrepreneurs & startup leaders
How can Athens, and other destinations, tap the full potential of the Millennial travel market- this increasingly influential and affluent demographic?
www.traveltradeathens.com
www.abouTourism.com
Public Relations Proposal: Tourism to OmanSabina Leybold
Our PR campaign proposal is designed to increase awareness of Oman as a safe travel destination and to boost actual tourism numbers to the country. We plan to achieve these goals through social media conversation, influencer relations, and pop-up events. This public relations proposal starts with situational analysis and leads into our planned objectives, target audiences, tactics, and evaluation methods.
Discover the best innovations and trends from VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).
This trendreport has been created by the experts of the HUB Institute (http://www.hubinstitute.com), one of the leading think tank in digital transformation.
Content Marketing is key and king and should be channeled well to see robust awareness spread round for both new and existing clients to stay with the business. clients wants things they can trust and build confidence around, these and more will make them look out for best content that will give value.
Presentation of DTTT Italia Lab at Digital Tourism Innovation Campus, Barcelona, Nov 21th 2014. Our vision on Italian DMOs and future challenges for the travel industry in our country.
We are delighted to share with you the exciting news about our latest initiative at Storydoers. We have recently run a comprehensive training combo aimed at promoting the digitisation of SMEs in the rural tourism sector as part of the Erasmus+ Programme.
The training combo comprises a series of engaging and informative sessions designed to improve the digital skills and capabilities of entrepreneurs in the local tourism sector. Our aim is to equip these businesses with the tools and knowledge they need to thrive in the digital age.
STORYDOERS. DIGITAL STORYDOING FOR LOCAL TOURISM is an initiative to foster responsible tourism skills and digitalisation of people in rural areas of Europe.
STORYDOERS is a project co-funded by the Erasmus + programme of the European Commission.
The consortium consists of:
Ecosystem Europe
Diesis Network
Bulgarian Chamber of Commerce and Industry
AITR-Turismo Responsabile
Walora
Wazo Coop
Agenda: Digital Innovation Asia 2013 - June 10-12, 2013 - BangkokDr Jens Thraenhart
Digital Innovation Conference for Travel, Tourism, and Hospitality.
Top 6 Reasons to Attend Digital Innovation Asia:
1. Connect with top bloggers to tell your story
2. Understand the complex chinese social media landscape to attract affluent chinese consumers
3. Get inspired by the latest trends in digital marketing to innovate your business
4. Celebrate the most innovative digital work in travel and tourism in Asia
5. Meet industry leaders and connect and network with peers
6. Great deal - 3 events for less than $300, and including Blogger Match-Up for less than $500
Skift Report: 14 Global Trends That Will Define Travel in 2014Rafat Ali
At the start of 2014, we’re looking at 14 trends we think will drive travel industry and consumers this year and beyond. Design, user experience, data and ease of travel will define travel trends in 2014, and our 14 trends reflect that.
2. “I WANT MEET A LOCAL”
How many times have you heard a traveller say something like that?
While the buildings, sculpture and history might be what pull me towards a place,
it’s the people I meet there that I’ll remember the longest.
Just because you want to meet the locals, though, doesn’t mean you’ll always be
able to.
Whether it’s a language barrier, shyness, lack of interest or just the fact that
people have their own lives to lead, that coveted connection is often hard to find.
Especially if you don’t make the effort to break out of the tourist bubble and
put yourself into places and situations where such meetings are more likely to
happen.
NEEDS
1
3. 2Holiday Trainers is a platform whom links a place between the Host
- that lives into it - and the Guest - that is into it for holidays or
business trip.
WHAT IS IT?
1.CREATING THE
TOURISTIC OFFER
Host shall submit its
offer
2.CERTIFING THE
TOURISTIC OFFER
Local “ambassadors”
certify the service and
provide support for the
touristic offer setup
process
3.ACCESS TO
HOLIDAY TRAINERS
PLATFORM
The touristic offer has
access to holiday trainer
platform
4.SELLING THE
TOURISTIC OFFER
The guest may purchase
tourist packages through
the platform payment
system.
Full transparency is
guaranteed
5.ISTANT PROFIT
The Host may verify its
profits at any time through
the platform control panel.
He may also manage
guest’s feedback and
comments
4. DIRECT COMPETITOR
WithLocals
Vayable
Getyourguide
Viator
COMPETITION & DISTINCTION
3
REPLACEMENT SERVICES SUPPLIER
Trivago
Venere
Expedia
Local tour guide
POTENTIAL ENTRANTS
AirBnb
CouchSurfing
Other operators in the sector “ tourism
collaborative P2P”
Traditional tour operators ( Alpitur , Tui, etc ) that
decided to invest in new business sector.
5. The platform proposed is not present in Italy and exploits a business
model already experienced by one of its direct competitors - www.
withlocals.com - present today in Asia alone
The social “plug-in” allows to identify a touristic service directly through a
personal holiday trainer
More opportunity to expand the quality of stay with Holiday Nightlife not
covered by others
as the service is not established in Italy there is a chance to become
copycat for potential investors and/or large companies of the same filed
HOLIDAY TRAINERS IS DIFFERENT
6. TARGET
4
HOST
Between 25 - 60 years old, singles,
couples or families with children who
wish to provide their experience
(as natives) to earn an extra amount.
GUEST
Solitary tourists, couples, couples on
honeymoon.
8. GEOGRAPHIC AREA
Travel & Tourism sector has developed a GDP of $ 665MLD in Central
& South America for the year of 2012.
South America is responsible for 65% of the total value of the GDP of
the T&T.
For the year of 2013, the T&T industry increased 4% in Central
America and 3% in South America. Perù has increase 11%.
By the end of 2014 smartphones will become more than a third of the
total of cell phones.
Central & South America E-commerce is growing with a very high
rating
9. MAURO CIARAMELLA
Business Development Manager
Mauro has an extensive experience in marketing and communications
both for public and private companies (Vodafone, RAI, Unilever,
America’s Cup). He’s specialized in internationalization processes,
corporate organization and management of trade relations.
GIANFRANCO PASTORE
Marketing & Innovation Manager
Gianfranco works in the market of events and digital communications
since 2008. He is expert in online/offline integration and has developed
and participated in communication projects both for public and
private companies such as A.C. Sampdoria, World Food Programme,
Rai Cinema, Vodafone, America’s Cup Naples 2013, Maserati, Allergan.
STAFF
6
10. MEDIUM & LONG-TERM TARGETS
7Medium & Long-Term Targets
three year period 2015/2016
Minimum total turnover of at least € 1MLN
Setting up and enter into the platform at least 100 tour packages per
area of interest -Eat, Dailylife and Nightlife
Reaching 10.000 users per year
11. Holiday Trainers is an opportunity: profit, encounter, confrontation.
The experience enters into the houses, travels on a bike path melting
with smells and tastes of a local market and and splits after a night of
fun and entertainment.
WHY CHOOSING US
8
12. 53, Val Trompia Street
00141 Rome – Italy
T +39 328 60 32 897
M m.ciaramella@holidaytrainers.com
W www.holidaytrainers.com/ht