This document provides guidance for cultural heritage tourism businesses to effectively communicate the significance and value of their offerings to potential visitors. Businesses should identify 1-2 key aspects of cultural heritage their experience conveys, how it has impacted modern life, and ways to build on its importance. They should also note 1-2 benefits visitors gain from learning about the heritage, and how they will promote this to attract customers.

1. Tool 13:
Tell Me About
Your Cultural
Heritage
Tourism Business
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2. Tool 13: Tell Me About Your Cultural Heritage Tourism Business
Potential visitorsneedtoknowandunderstandwhytheyshouldvisityourcultural heritage tourism
business.Whatwill theyexperience,gainorlearnfromvisiting?
What is important or significantabout your cultural heritage experience?
1.
2.
How has thisimpacted how people live/play/worktoday?
1.
2.
How can you buildon this significance to embellishyourvisitor’sexperience andenjoyment?
1.
2.
Jot down examplesofthe benefitsandlearningthat visitorswill gain from visitingyour cultural heritage
tourism experience.
1.
2.
How will you communicate and share the significance ofyour cultural heritage tourism experience to
potential visitors?
1.
2.