MBA 2B Assignment Grégory/Nesrine

1. Hôtel Edouard 7 - Paris

2. Ranking Analysis

3. As when googling
the same key
words, Hotel
Edouard 7 appears
first in the organic
section.
Third party Trip
Advisor is second
next as opposed to
first next in google.
In the ad section of
Bing search
engine, third
parties are very
generic and do not
fit in the search.
Using Hotel Name on BING

4. First appear third
parties.
The Hotel is then
listed first in the
organic section.
Third party Trip
Advisor is next.
Using Hotel Name on GOOGLE

5. • While adding the
location in the key
words search,
• The hotek appears
first in the organic
section
• Followed by three
online media,
which is a good
sign in terms of
visibility
• Only at the very
bottom of the
screenshot
appears TA.
• Under the ad
section, again the
results do not fit
with the search.
Using Hotel Name + Location on BING

6. • Contrary to Bing,
the search results
give more details
as regards the
location in the Ad
section.
• Besides, Edouard
7 is listed here
under the ads,
which again brings
more visibility.
• In the organics,
first is the hotel’s
homepage.
• While Bing doesn’t
display any maps,
google does.
• Next two are the
very same link in
either French or
English which
emphasize visibilty
on both a local and
international level.
• Finally appears
Booking.com with
reviews.
• On the right hand
side, generic ads.
Using Hotel Name + Location on GOOGLE

7. • When typing
hotel +
localization,
the hotel
appears first
in the maps
• Map appears
on the right
hand side.
Using Hotel Type + Localization on GOOGLE

8. • At the very
contrary, again on
bing, no map
• As a result, no
visibility.
• Same as regards
the ads and
organic sections.
Using Hotel Type + Localization on BING