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QR Codes 2012
 beyond the hype?
a look at statistics
Bert Heymans

Heymans.org
JourneymanPM.com

About.me/heymans >>


@bertheymans on Twitter
Google Insights March 2011
Google Insights Jan 2012
Search Trend March 2011
Search Trend Jan 2012
exponential growth stopped

 interest still going strong
In Belgium
In France
In The Netherlands
In Germany
dense urban areas
 more likely to show interest
look at big cities for success
Archrival interviewed 534 college students
Archrival interviewed 534 college students
Archrival interviewed 534 college students
Lesson 1:

QR Codes are not what you call a fad or hip
Lesson 2:

    College students are not an ideal target

Certainly not in Belgium because mobile data is
          horribly expensive for most
Check out the full infographic at

   http://www.archrival.com
Let’s look at some more scanning stats really fast
     now, please make your own conclusions
Mobio Q3 2011 North America Research
Mobio Q3 2011 North America Research
Mobio Q3 2011 North America Research
Mobio Q3 2011 North America Research
Check out the Mobio website for full reports

       http://www.mobio.net/reports/
comScore based on their MobiLens service


      In EU5 region (FR, DE, ES and UK)



        Who is scanning QR Codes:

       4.6% of mobile users
    9.8% of smartphone users
comScore based on their MobiLens service
Check out the comScore reports at

     http://www.comscore.com/
                and
http://www.comscoredatamine.com/
From Forrester




5% of US adults scan 2D codes

     up from 1% in 2010
From Forrester




23% of smartphone users use their phone
to find pricing information, and 2d bar
codes are an efficient way to provide it
Source:
http://www.readwriteweb.com/archives/5_of_us_adults_use_qr_codes_up_from_1_last_year_
                                        st.php

                   based on a Forrester study, which you can buy here

http://www.forrester.com/rb/Research/2d_bar_codes_driving_consumers_to_purchase/q/id/60
                                         906/t/2
Recent Success Case
Printed QR Codes in Glamour magazine

       512,339 scans
            resulting in
      50,814 FB likes
Pushed mobile app “Friend & fans”

   FB likes resulted
in exclusive discounts
How to interpret your stats
Scanners are more likely to be your
   fans, they spent a relatively
   considerable effort to scan
Webmetric analogy

Scans = inverse bounce-rate
Don’t just count scans, they are
    nothing more than hits

HITS = how idiots track success
Final Advice
Be nice to the scanner:
- Give at least something practical
- Make it a Fun User Experience
- Give incentives (coupon, secret, sweepstakes, …)
Simple Incentive Illustrated, scan for boobs …
Bert Heymans

Heymans.org
JourneymanPM.com

About.me/heymans >>


@bertheymans on Twitter
DISCLAIMER

This presentation is for educational
purposes only.

All rights to quoted or illustrated material
belongs to their respective right holders.
Please contact me if I missed a reference
or if you want your content removed
from these slides as a right holder.

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QR Codes 2012: Beyond the hype? Interest still going strong