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Websites analysis: 'The Five Hotel' VS 'Le 9 Hotel'

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Analysis of 2 hotel websites - 'The Five' and 'Le 9 Hotel' in Paris.

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Websites analysis: 'The Five Hotel' VS 'Le 9 Hotel'

  1. 1. Comparative Analysisbetween 2 hotel sites<br />http://www.le9hotel.com/index.php?idioma=en&d=03&m=7&a=2008&phpfile=index.php?&op=0&oq=0&gclid=COyIh7Co3KUCFccRfAodL26j0A<br />http://www.thefivehotel.com/index.html<br />
  2. 2. The FiveHotel<br />Le 9 Hotel<br />Easy<br />To<br />Find?<br />Keyword google: hotel design<br /><ul><li>On the 1st page but not in the 10 first
  3. 3. Wellreferenced in the 3rd party
  4. 4. Content iswell-thought</li></ul>Keyword google: boutique hotel<br />=> On the first page and on the google PPC<br />home page<br />The Blog is notwell-referenced. And the link to go to itis in the 2nd menu and thenyouneed to scroll down to findit<br />
  5. 5. The FiveHotel<br />Le 9 Hotel<br />Easy<br />To<br /> Use?<br />Just move the pointer throughpictures to view more<br />Just move the pointer throughpictures to view more<br />home page<br />locked<br />Menu islocked on the leftside<br />
  6. 6. The FiveHotel<br />Le 9 Hotel<br />Engagment?<br />Room concepts are the coreengagments to clients<br />home page<br />Core design element<br />1st atmospherepreview on the home page<br />Littleengagment : no rates, no<br />Youcanseepreviouscustomersexperiences and reviews<br />
  7. 7. The FiveHotel<br />Le 9 Hotel<br />Easy<br />To<br /> book?<br />home page<br />Engagment<br />rates<br />BookingEngine<br />http://www.secure-hotel-booking.com<br />
  8. 8. The FiveHotel<br />Le 9 Hotel<br />Easy<br />To<br />share?<br />RedCard<br />BLOG<br />BLOG<br />BLOG<br />Neither the official websitenor the blog canbeshared on social networks or else<br />Neither the official websitenor the blog canbeshared on social networks or else<br />
  9. 9. The FiveHotel<br />Le 9 Hotel<br />Marketpositioning<br />Weclearlyseetheirpositioning<br /><ul><li>Not luxury but Well-designed / 3*?
  10. 10. Trendy/Original
  11. 11. Experience/Atmosphere</li></ul>Weclearlydefine the positioning as <br /><ul><li>Boutique hotel
  12. 12. Design and contemporary
  13. 13. High-end</li></ul>Distinctive<br />From middle class to upper class<br />Fromratherwhealthyfamilies to business clients<br />Express Level– E.G. Luxe<br />
  14. 14. The FiveHotel<br />Le 9 Hotel<br />What to do to improve?<br />C<br />C<br />

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