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Mobile Optimization & SEO
- Boutique Hotels in Paris –
By Emilie Alba
July 5, 2013
Mobile Optimized Websites
Browser used: SafariAnalysis carried out disconnected from Google accounts
According to the previous analysis…
9 Google Maps results out of 10
are optimized
for Mobile Devices
Among all the hotel websites visited in the past, the
only one indexed is a mobile-optimized hotel website
Browser used: S...
According to the previous analysis…
Among all the Search Results:
- only one is a hotel website
- the others are 3rd party...
Mobile Website / Standard Website
Le Meurice Hotel Standard Website
A few clickable buttons can be found in the “book
online” & “special offers” tabs, because they lead
to possible reservati...
Mobile Home Page
Only the descriptive text is displayed on the mobile site
Mobile Location Page
The Map and the
“Get Directions”
device are the
most important for
the mobile site
Mobile Booking Page
Mobile Offers Page
Visual Content is important but has to remain limited.
Only product / service related photos should be ...
Mobile Event Page
Mobile Event Page
Find more about the Latest
Trends
in Digital Marketing
By Emilie Alba
@emilie_alba
@futuremkrs
@emilie_alba
Future Makers
...
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Mobile Optimized Websites and Search Engine Optimization

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Mobile Optimized Websites and Search Engine Optimization

  1. 1. Mobile Optimization & SEO - Boutique Hotels in Paris – By Emilie Alba July 5, 2013
  2. 2. Mobile Optimized Websites Browser used: SafariAnalysis carried out disconnected from Google accounts
  3. 3. According to the previous analysis… 9 Google Maps results out of 10 are optimized for Mobile Devices
  4. 4. Among all the hotel websites visited in the past, the only one indexed is a mobile-optimized hotel website Browser used: Safari
  5. 5. According to the previous analysis… Among all the Search Results: - only one is a hotel website - the others are 3rd party sites (Online Travel Agencies, Local Recommendation Sites, Paid Search Results, etc)
  6. 6. Mobile Website / Standard Website
  7. 7. Le Meurice Hotel Standard Website
  8. 8. A few clickable buttons can be found in the “book online” & “special offers” tabs, because they lead to possible reservations. Those are the only clickable links/buttons of the mobile site.  Mobile Websites should remain 80% informational, 20% visual (design, pictures, logo, etc) Le Meurice Hotel Mobile Optimized Website
  9. 9. Mobile Home Page Only the descriptive text is displayed on the mobile site
  10. 10. Mobile Location Page The Map and the “Get Directions” device are the most important for the mobile site
  11. 11. Mobile Booking Page
  12. 12. Mobile Offers Page Visual Content is important but has to remain limited. Only product / service related photos should be used.
  13. 13. Mobile Event Page
  14. 14. Mobile Event Page
  15. 15. Find more about the Latest Trends in Digital Marketing By Emilie Alba @emilie_alba @futuremkrs @emilie_alba Future Makers Market My Room

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