Howazit is an online reviews management system. The system enable satisfied customes to add immediate positve reviews at main reviews sites such as Tripadvisor, and handles unhappy customers by providing a communication with Hotels management
2. System’s principles
Sending short questionnaire (very short!) to all checked-out customers
Dividing the customers into 3 groups based on their response:
Promoters – Directed immediately to Tripadvisor review site to add a review
Neutrals – No action taken. Thanking them
Detractors (Unhappy customers) – Asked for reason/s and receive response from the Hotel
All responses are immediate and personal from the Hotel
3. System operation main points
Fully automated
After setup the system works automatically with no need for human intervention.
(Although it is highly recommended to deal with unhappy customers)
Operating the system
Can be done using your email box with no need to login.
Management reports
Weekly/monthly Sent to your email box and include statistical information
Back office
Enabling detailed information of every customer, taking actions and statistics
29. Summary
The system’s goal: Increase # of positive reviews, decrease # of negative
reviews as means to promote hotel online ranking.
Dividing customers to 3 categories: Satisfied, Neutral and detractors
Reaching 100% of customers
Management of each category in a predesigned process
Happy customers are immediately directed to Tripadvisor to add a review
Immediate response to unhappy customer to reduce chances of negative
reviews
Fully automated system. Can be managed from your email box.
