Entrepreneurship Project

1. BY: Grace Evans & Charlotte Dorfman

2. Customer Pain Points: With Restaurants
89% Slow service
in regards to: filling
water and other
amenities
52% Language
barrier with the
waiter
81% of Meals are
prepared
incorrectly
73% The check
doesn’t arrive in a
timely manner
66% No option to
split the check, or
can’t split the
check with more
than 2 people
With over 30 interviews conducted, our interviewees claimed these were there pain points

3. Solution: ExcuseMe
What it is:
ExcuseMe is a multifaceted restaurant
management system allowing customers to
specialize their order, which, ultimately, would
satisfy the goal for these customers of getting
their food to the table quickly, solve any
language barrier with a waiter, notify customers
of specials, allow for customers to request water
and even pay the bill at the end of their meal
leaving a comment and rating.
We say
ExcuseMe so
you don’t
have to

4. Customer Segment
Rather than reaching out to all types of restaurants, we will begin by targeting
customers that attend modern and casual restaurants (like Moreton Fig on USC
campus) rather than those that go to traditional restaurants (like Italian
restaurant il Pastio) where service is based off of customer/server relationship.
Our age demographic includes young adults (ages 18-32) and tech-savvy
individuals who are tired of slow service and who go to restaurants often.

5. Customer Validation
From our customer discovery we
learned that in the restaurant industry,
there are two main pain goals for
success:
(1) customer satisfaction
(2) minimizing labor, food and beverage
costs
Statistics from over 30
individuals we interviewed:
60% of our interviewees would prefer to
use a system on their smartphones rather than
going through a server to order
75% of interviewees wished there was an
easy system to order whenever and whatever
99% of customers wish there was an easy
system that would allow them to split the check
more easily

6. How it works: Home Pages
Step 1:
Scan the restaurant
Step 2:
Pick between 3 options
Screen if “place order” selected

7. How it works: Place Your Order
Step 3:
Select type of meal desired
Step 4:
Select meal
Screen if “DrugStore Hamburger” selected
Step 5:
Select Drinks

8. How it works: Payment
Step 6:
Select Payment Options
Split bill:
1. Simply click the grey box for
the items you will pay for
2. Input your friends phone
number a text message will
lead them to their own
payment page.
Final step:
Enter Payment Information, rate and submit!
Customers will
only have to
enter this
information
once, and then
it will be
stored/
remembered
for future use

9. How it works: For The Employees
Individual Notifier
Red: Requested for server
Yellow: Meal being prepared
Green: Has been served
Grey: Table open Orders submitted Select the menu

10. How it works: For The Owners
ANALYTICS:
View sales over a specific
time frame
Customizable graphs and
charts to analyze sales
Read customer ratings

11. Reduce cost of labor
Boots ratings
Exceptional selling / marketing skills
Turn-tables faster : more customers
Review sales and various analytics
Have the ability to see images of
what the meals / drinks look like
They can easily specialize order
(include or delete items in a dish)
Instantly order, request for a
server, pay and split bill
Don’t have to wait on a waiter stuck
at another table
For Restaurants: For Customers:
Benefits

12. Route to Market
Use our Network
Restaurant owners we know
AND
people they know
Cold Calling
Go to our target restaurants
and speak to managers
Reach Out
Reach out to chain
restaurants/ franchises to
spread the word

13. Revenue Model
$700 one
time cost for
tablet
$500
annually
$10 per table
seat every
month
Royalty of
2% per
customer
transaction
Total amount cost is 50% of
paying one waiter a year

14. Team: Team Mentor
Celestino Drago
Contact
information:Cdrago@celestinodrago.com
Since the 1980’s, Celestino and his family
co-founded and operated some of the most
famous, high end italian restaurants in Los
Angeles, California. He is also a head chef at
his restaurants, such as il Pastion, Drago
Central, and many others.

15. Resources
1. FInd a Team:
a. Website designer
b. Sales/Advertising
d. Financial
3. Legal Team:
a. Service mark
b. Patent
c. Trade mark
2. Human Resources:
a. Ambassadors
b. Sales Executives
c. Members to train to
use software
4. Contract:
a. Make sure restaurants
uses our system for at least
1 year/ and correctly
b. NDA