Howard Davidson from Arlington MA writes about David Lynch and Christian Louboutin selling nail polish. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Are David Lynch and Christian
Louboutin Really Selling Nail
Polish
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. I guess it’s true. David Lynch and
Christian Louboutin are selling nail
polish. David Lynch’s bizarre CGI video
attempts to sell Christian Louboutin
nail polish. Christian Louboutin It
makes about as much sense
Slide By :- Howard Davidson Arlington MA

3. as you’d expect. For some reason,
Christian Louboutin felt that the best
way to market the company’s new $50
nail polish was through a bizarre
Lynchian dreamscape. And why not?
I’m sure there’s plenty of overlap
between the demographics that buy
designer nail polish and “Blue Velvet”
DVDs.
Slide By :- Howard Davidson Arlington MA

4. What better way to convince people to spend
fifty bucks on nail polish than to show them
some “serious art”? After all, women with
taste so refined as to require $50 nail polish
will certainly be wooed by a bizarrely
fetishistic acid-trip video. Don’t just take it
from me.
Slide By :- Howard Davidson Arlington MA

5. Let’s allow Louboutin’s own words to
describe why the company’s new nail polish
is worth $50:
•“A true objet d’art.” Okay…
•“A tall slender cap, inspired by calligraphy.”
What? Why?
•“Delivers in just two coats the effect of 20
layers of traditional lacquer.”
Slide By :- Howard Davidson Arlington MA

6. There! Now I get it! This stuff is 10 times
better than your average nail polish?
Why didn’t they just tell me that to start
with, instead of showing me some weird
cityscape in crappy CGI? If Rouge
Louboutin costs $50, and it’s 10 times
better than a $5 bottle, then it’s worth it.
Slide By :- Howard Davidson Arlington MA

7. That’s just simple mathematics, my friends.
No need to complicate things. Regardless
of your opinion of Lynch, this video would
clearly work better as a dream sequence in
“Twin Peaks” than as a means of selling nail
polish. Louboutin evidently thinks
otherwise, as the bizarre psychedelic
theme of the campaign isn’t limited to TV
spots.
Slide By :- Howard Davidson Arlington MA

8. An attempt to purchase the nail polish
on Neiman Marcus’ website quickly
devolves into a trip down the rabbit hole
as well. Of course, there’s always a
chance that there’s some high-level
subliminal messaging going on here that
I’m just not catching. $50 for one bottle…
Lynch’s ad is exactly 50 seconds long…
nope, I’ve still got nothing. Good luck,
Louboutin!
Slide By :- Howard Davidson Arlington MA