SlideShare a Scribd company logo
How Your Social
Responsibility
Programme Can
Increase Brand
Equity
CAZ MEECH
Global Head Of Internal
Communications,
Employee Engagement and
CSER
@
CSR is not a fad
CSR is not the problem
Your people
are the key
People care
about three
things
The planet
Their team / People
Their community
Cross-pollinate your
initiatives and
activities wherever
possible to gain
maximum
participation.
Find your sweet spot
41
%
93
%
90
%
Millennial investors
who put a
significant amount
of effort into
understanding a
company’s CSR
practices
Of employees
believe companies
must lead with
purpose
Of people I live
with were
interested in what
this presentation
was for
20
%
Of employees who
work at companies
with a strong sense
of purpose say
they’re more
inspired,
motivated, and
loyal
Source: Tim Stobierski, Harvard Business School Online
People
First
Positive
Change
Employee
Loyalty Enhanced
Brand Equity
Build an innovative employer brand
Authenticity is everything

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