Deployment of a state-of-the-art partner portal content management system can change the ease of use of your partner portal to drive partner engagement.
Remote Agents Webinar: Transit your sales team to a work-from-anywhere enviro...Whisbi
In these unprecedented times, business leaders are tasked with strategizing how to adapt and operationalize retail stores under some of the most high-stress times in sales history. The pandemic challenges business continuity initiatives across all industries globally, and retail stores are rapidly having to transition operations away from fixed locations.
Cost, IT resources, and most precious of all, time are all major factors when planning your next steps. You will find out, how to transition your teams away from a centralized work environment to a WFH scenario, and at lightning speed.
Agenda:
1. What is Conversational Sales?
2. What are the benefits of remote sales teams
3. What features do WFH agents get with Whisbi?
4. Onboarding designed for Enterprises is key
5. Implementation FAQs
+ BONUS: Real remote agent implementation examples from our customers + KPIs
Freshdesk is a social customer support software that allows businesses to manage tickets from multiple channels like web, email, social media, and phones. It offers automations to streamline support work and self-service options like knowledge bases and forums to help customers help themselves. Founded by former Zoho executives, Freshdesk has grown rapidly, tripling its customer base each quarter for five straight quarters and now serving over 5,000 customers across 80 countries with backing from top investors.
In this guide, we’ll take a look at what live engagement is and how brands can use it to maximum effect. We’ll look at some brands already using it successfully, and why it’s so important and useful.
The document discusses how webcasting can provide a high return on investment for marketing strategies. It highlights that webcasting allows for unlimited audiences, establishes thought leadership, and improves relationships. The document also outlines the steps to implement successful webcast campaigns, including planning, content development, audience recruitment, analytics, and database management. Finally, it discusses how most companies analyze registration data and use recorded webcasts as part of ongoing marketing strategies after webcast events.
The document discusses how webcasting can provide a high return on investment for marketing strategies. It highlights that webcasting allows for unlimited audiences, establishes thought leadership, and improves relationships. The document also outlines the steps to implement successful webcast campaigns, including planning, content development, audience recruitment, analytics, and database management. Finally, it discusses how most companies analyze registration data and use recorded webcasts as part of ongoing marketing strategies after webcast events.
10 Successful E-Commerce Affiliate Program Marketing StrategiesVivastream
The document introduces three presenters for an upcoming event on affiliate marketing strategies: Carolyn Kmet from Groupon, Todd Farmer from PerformStreet Media, and Jim Gribble from LinkProfits. It then discusses why affiliate marketing is a viable channel for e-commerce businesses and considerations for deciding between cost-per-sale and cost-per-lead affiliate programs. The document also addresses concerns about "CPA networks" and benefits of focusing on quality affiliates and networks.
Increase the number of pre-qualified leads with Conversational MarketingWhisbi
Find out what are the current consumer trends in the automotive industry and how you can offer your online customers an interactive research experience with the help of Conversational Marketing.
The slides will also show how Hyundai implemented a Conversational Marketing platform and engaged with 1 million web visitors online.
Platform-A is the world's largest media company, with a global footprint across many countries in Europe and worldwide. They help advertisers like airlines reach the right audiences at the right time through performance marketing solutions. A case study showed how Platform-A helped TUIfly increase sales over 4 years through affiliate and search marketing. A survey of European affiliates found that service is the most important quality they look for in an affiliate network, and that vouchers are a controversial tactic that some feel devalues brands. Looking ahead, content will be key to driving new customers, and regulation and defining ethical practices will be important.
Remote Agents Webinar: Transit your sales team to a work-from-anywhere enviro...Whisbi
In these unprecedented times, business leaders are tasked with strategizing how to adapt and operationalize retail stores under some of the most high-stress times in sales history. The pandemic challenges business continuity initiatives across all industries globally, and retail stores are rapidly having to transition operations away from fixed locations.
Cost, IT resources, and most precious of all, time are all major factors when planning your next steps. You will find out, how to transition your teams away from a centralized work environment to a WFH scenario, and at lightning speed.
Agenda:
1. What is Conversational Sales?
2. What are the benefits of remote sales teams
3. What features do WFH agents get with Whisbi?
4. Onboarding designed for Enterprises is key
5. Implementation FAQs
+ BONUS: Real remote agent implementation examples from our customers + KPIs
Freshdesk is a social customer support software that allows businesses to manage tickets from multiple channels like web, email, social media, and phones. It offers automations to streamline support work and self-service options like knowledge bases and forums to help customers help themselves. Founded by former Zoho executives, Freshdesk has grown rapidly, tripling its customer base each quarter for five straight quarters and now serving over 5,000 customers across 80 countries with backing from top investors.
In this guide, we’ll take a look at what live engagement is and how brands can use it to maximum effect. We’ll look at some brands already using it successfully, and why it’s so important and useful.
The document discusses how webcasting can provide a high return on investment for marketing strategies. It highlights that webcasting allows for unlimited audiences, establishes thought leadership, and improves relationships. The document also outlines the steps to implement successful webcast campaigns, including planning, content development, audience recruitment, analytics, and database management. Finally, it discusses how most companies analyze registration data and use recorded webcasts as part of ongoing marketing strategies after webcast events.
The document discusses how webcasting can provide a high return on investment for marketing strategies. It highlights that webcasting allows for unlimited audiences, establishes thought leadership, and improves relationships. The document also outlines the steps to implement successful webcast campaigns, including planning, content development, audience recruitment, analytics, and database management. Finally, it discusses how most companies analyze registration data and use recorded webcasts as part of ongoing marketing strategies after webcast events.
10 Successful E-Commerce Affiliate Program Marketing StrategiesVivastream
The document introduces three presenters for an upcoming event on affiliate marketing strategies: Carolyn Kmet from Groupon, Todd Farmer from PerformStreet Media, and Jim Gribble from LinkProfits. It then discusses why affiliate marketing is a viable channel for e-commerce businesses and considerations for deciding between cost-per-sale and cost-per-lead affiliate programs. The document also addresses concerns about "CPA networks" and benefits of focusing on quality affiliates and networks.
Increase the number of pre-qualified leads with Conversational MarketingWhisbi
Find out what are the current consumer trends in the automotive industry and how you can offer your online customers an interactive research experience with the help of Conversational Marketing.
The slides will also show how Hyundai implemented a Conversational Marketing platform and engaged with 1 million web visitors online.
Platform-A is the world's largest media company, with a global footprint across many countries in Europe and worldwide. They help advertisers like airlines reach the right audiences at the right time through performance marketing solutions. A case study showed how Platform-A helped TUIfly increase sales over 4 years through affiliate and search marketing. A survey of European affiliates found that service is the most important quality they look for in an affiliate network, and that vouchers are a controversial tactic that some feel devalues brands. Looking ahead, content will be key to driving new customers, and regulation and defining ethical practices will be important.
Live chat software is a tool that allows businesses to interact with website visitors in real-time through an embedded chat window on their website. It provides many benefits, including helping potential customers get their questions answered quickly, monitoring website visitors, cross-selling products, building trust and loyalty, and maximizing return on investment. Live chat software is also affordable to set up, allows agents to handle multiple concurrent chats, and provides analytics on chat conversions and customer satisfaction to improve customer service over time.
This document provides guidance on setting up a global Center of Excellence (CoE) for marketing automation. It discusses establishing governance, alignment with sales, change management processes, and best practices. Key recommendations include:
- Defining roles for executive sponsors, champions and users to oversee the CoE.
- Ensuring sales is informed of marketing programs and involved in lead qualification criteria.
- Developing internal communication, training and succession plans to facilitate adoption and knowledge transfer.
- Standardizing workspaces, folders, naming conventions and design templates.
- Establishing metrics to measure success and checklists for pre-launch requirements.
- Maintaining the system through ongoing organization, maintenance and implementation
Applied ways to make your webinar effective and successfulHariom Sharan
Find out on what a successful marketer need to know to make webinar effectiveness and successful. After end the presentation you'll able to understand the practice tools & techniques for registration conversion to actual attendees.
Almost five years ago, ExactTarget published the 2009 Email List Growth Study, an in-depth examination of marketers’ top subscriber growth tactics. Since then, direct digital marketing has expanded far beyond email to include previously untapped channels like mobile and social media. The time has come to renew our research and update our findings about the strategies and tactics of successful audience development.
But why call it audience development instead of “list growth,” as you may have heard in the past? Because your company needs audiences comprised of real people to survive. People are the building blocks of great audiences, and thanks to email, Facebook, Twitter, SMS, and mobile apps, you can have these push-button audiences at your fingertips. A thriving audience can become your most valuable business asset.
This document outlines a digital marketing channel strategy that focuses on long-term customer engagement and repeat purchases. It discusses several key digital marketing channels including email, SEO, PPC, social media, affiliate marketing, mobile marketing, and ad placements. The strategy emphasizes lifecycle development across channels to convert interested visitors into repeat customers through creative engagement techniques tailored for each channel.
This document outlines a digital marketing channel strategy that focuses on long-term customer engagement and repeat purchases. It discusses using email, SEO, PPC, social media, affiliate marketing, mobile marketing, and ad placements in a strategic way. The key is to move visitors through the sales funnel using these channels and creative engagement techniques, rather than just focusing on initial traffic and clicks.
This document outlines a digital marketing channel strategy that focuses on long-term customer engagement and repeat purchases. It discusses several key digital marketing channels including email, SEO, PPC, social media, affiliate marketing, mobile marketing, and ad placements. The strategy emphasizes lifecycle development across channels to convert interested visitors into repeat customers through creative engagement techniques.
Email Marketing Integrations
Integrate your email marketing automation solution with Clever Messenger to capture
leads, update contacts, delete contacts, based on chatbot behavior, and much more.
The ActiveCampaign Integration
Beyond Customer Acquisition Opportunities Affiliates Can BringAffiliate Summit
Session highlights examples where merchant/affiliate collaboration sparked tremendous growth including improving overall site conversion; identifying hot product trends; and translating online success into offline retail sales.
Data _Whitepaper_FourFutures_DigitalLoyaltySurveySokho TRINH
The document discusses four potential futures for digital marketing based on how companies manage customer data and engagement. The first future is "Offer Anarchy" where customers have little control over their data and marketers focus on short-term promotions. This leads to frustrated customers overwhelmed by irrelevant messages. The other futures are "Pay to Play" where data is traded as a commodity, "The Hunt for Affinity" where marketers try to build engagement without customer control, and "Real Relationships" where data is used to build trust and long-term customer relationships through relevance and reciprocity.
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...WebEngage
Online conversion funnel optimization has mostly been limited to use of emails and analytics tools. This document highlights the use of on-site overlays (as modal windows, or nudges or pop-ups etc) in some very interesting ways to plug the leak in your funnel by pro-active and personalized messaging.
In the world of CRO, there's always a room to do more. And, at WebEngage, we are committed to provide you more ways to do so.
Let's convert! More ...
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...WebEngage
The eCommerce marketing world is heading towards creating engaging and personalized communication for their customers. The marketing industry expert, Shane Barker, sees marketing automation as a primary way to do so. He emphasizes on:
1. Customer Segmentation
2. Site Personalisation
3. Customer Satisfaction
4. Social Media & Chatbots
5. Customer Feedback
6. Influencer Marketing
Want to know more about these 6 best practices of eCommerce marketing automation? Read the detailed blog: https://webengage.com/blog/ecommerce-marketing-automation-to-improve-customer-retention/
The document provides guidance for startups on conducting effective digital marketing on a small budget. It recommends having a clear marketing strategy and focusing on conversions rather than just visitors. It also suggests using social media regularly to promote products and engage customers, as well as optimizing web pages and using multiple platforms to familiarize customers with products. With these tips and an emphasis on quality content and paid reach, digital marketing can help startups succeed even with limited resources.
In today's time when we are surrounded by so much of competition and a hussel to win. It is very important to also understand the process to retain what we have achieved as it could lead us to new opportunities and growth statistics. Building customer loyalty is one of those major steps one should learn. This Presentation would lead to knowing what customer loyalty is all about and how it helps an organisation to grow.
Aimia - Increasing the Lifetime Value for your OTC Pharmaceutical ConsumersDavid Nickelson, PsyD, JD
Aimia is helping OTC Pharmaceutical and Vitamin, Mineral and Supplement (VMS) companies create long-term engagement and increase the life time value of their consumers. Check out this infographic to learn more about how.
This document discusses extending the affiliate marketing model to other media channels. It explores how the performance-based model used in digital advertising could be applied to traditional and mobile media. A panel discusses challenges with mobile performance campaigns and tracking across channels. They consider how affiliate marketing has evolved and how aspects of offline media could integrate online metrics and affiliate-style payment models. The panel does not make sales pitches but provides recommendations on testing new approaches and considerations for advertisers interested in exploring these opportunities.
A strategically designed website can and will generate more leads for your business. Our San Diego web design team here at Envisager Studio is here to help you claim your place on the World Wide Web and to help you grow your business! Call us today at (858) 874-6528 for your free consultation.
The document discusses 5 ways to make a partner portal more partner-friendly: 1) Ease of navigation through simple terminology and categorization, 2) Mobile access and compatibility, 3) Personalization through filtering and targeted content, 4) Simplifying promotions by relating them to partners' maturity, and 5) Tracking metrics to understand useful content. It recommends gradually migrating to a new partner portal content management system to improve engagement and satisfaction.
Partner portal is first “handshake” with partner base & essential part of partner relationship. 7 common reasons partners fail to use it effectively.
Live chat software is a tool that allows businesses to interact with website visitors in real-time through an embedded chat window on their website. It provides many benefits, including helping potential customers get their questions answered quickly, monitoring website visitors, cross-selling products, building trust and loyalty, and maximizing return on investment. Live chat software is also affordable to set up, allows agents to handle multiple concurrent chats, and provides analytics on chat conversions and customer satisfaction to improve customer service over time.
This document provides guidance on setting up a global Center of Excellence (CoE) for marketing automation. It discusses establishing governance, alignment with sales, change management processes, and best practices. Key recommendations include:
- Defining roles for executive sponsors, champions and users to oversee the CoE.
- Ensuring sales is informed of marketing programs and involved in lead qualification criteria.
- Developing internal communication, training and succession plans to facilitate adoption and knowledge transfer.
- Standardizing workspaces, folders, naming conventions and design templates.
- Establishing metrics to measure success and checklists for pre-launch requirements.
- Maintaining the system through ongoing organization, maintenance and implementation
Applied ways to make your webinar effective and successfulHariom Sharan
Find out on what a successful marketer need to know to make webinar effectiveness and successful. After end the presentation you'll able to understand the practice tools & techniques for registration conversion to actual attendees.
Almost five years ago, ExactTarget published the 2009 Email List Growth Study, an in-depth examination of marketers’ top subscriber growth tactics. Since then, direct digital marketing has expanded far beyond email to include previously untapped channels like mobile and social media. The time has come to renew our research and update our findings about the strategies and tactics of successful audience development.
But why call it audience development instead of “list growth,” as you may have heard in the past? Because your company needs audiences comprised of real people to survive. People are the building blocks of great audiences, and thanks to email, Facebook, Twitter, SMS, and mobile apps, you can have these push-button audiences at your fingertips. A thriving audience can become your most valuable business asset.
This document outlines a digital marketing channel strategy that focuses on long-term customer engagement and repeat purchases. It discusses several key digital marketing channels including email, SEO, PPC, social media, affiliate marketing, mobile marketing, and ad placements. The strategy emphasizes lifecycle development across channels to convert interested visitors into repeat customers through creative engagement techniques tailored for each channel.
This document outlines a digital marketing channel strategy that focuses on long-term customer engagement and repeat purchases. It discusses using email, SEO, PPC, social media, affiliate marketing, mobile marketing, and ad placements in a strategic way. The key is to move visitors through the sales funnel using these channels and creative engagement techniques, rather than just focusing on initial traffic and clicks.
This document outlines a digital marketing channel strategy that focuses on long-term customer engagement and repeat purchases. It discusses several key digital marketing channels including email, SEO, PPC, social media, affiliate marketing, mobile marketing, and ad placements. The strategy emphasizes lifecycle development across channels to convert interested visitors into repeat customers through creative engagement techniques.
Email Marketing Integrations
Integrate your email marketing automation solution with Clever Messenger to capture
leads, update contacts, delete contacts, based on chatbot behavior, and much more.
The ActiveCampaign Integration
Beyond Customer Acquisition Opportunities Affiliates Can BringAffiliate Summit
Session highlights examples where merchant/affiliate collaboration sparked tremendous growth including improving overall site conversion; identifying hot product trends; and translating online success into offline retail sales.
Data _Whitepaper_FourFutures_DigitalLoyaltySurveySokho TRINH
The document discusses four potential futures for digital marketing based on how companies manage customer data and engagement. The first future is "Offer Anarchy" where customers have little control over their data and marketers focus on short-term promotions. This leads to frustrated customers overwhelmed by irrelevant messages. The other futures are "Pay to Play" where data is traded as a commodity, "The Hunt for Affinity" where marketers try to build engagement without customer control, and "Real Relationships" where data is used to build trust and long-term customer relationships through relevance and reciprocity.
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site...WebEngage
Online conversion funnel optimization has mostly been limited to use of emails and analytics tools. This document highlights the use of on-site overlays (as modal windows, or nudges or pop-ups etc) in some very interesting ways to plug the leak in your funnel by pro-active and personalized messaging.
In the world of CRO, there's always a room to do more. And, at WebEngage, we are committed to provide you more ways to do so.
Let's convert! More ...
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...WebEngage
The eCommerce marketing world is heading towards creating engaging and personalized communication for their customers. The marketing industry expert, Shane Barker, sees marketing automation as a primary way to do so. He emphasizes on:
1. Customer Segmentation
2. Site Personalisation
3. Customer Satisfaction
4. Social Media & Chatbots
5. Customer Feedback
6. Influencer Marketing
Want to know more about these 6 best practices of eCommerce marketing automation? Read the detailed blog: https://webengage.com/blog/ecommerce-marketing-automation-to-improve-customer-retention/
The document provides guidance for startups on conducting effective digital marketing on a small budget. It recommends having a clear marketing strategy and focusing on conversions rather than just visitors. It also suggests using social media regularly to promote products and engage customers, as well as optimizing web pages and using multiple platforms to familiarize customers with products. With these tips and an emphasis on quality content and paid reach, digital marketing can help startups succeed even with limited resources.
In today's time when we are surrounded by so much of competition and a hussel to win. It is very important to also understand the process to retain what we have achieved as it could lead us to new opportunities and growth statistics. Building customer loyalty is one of those major steps one should learn. This Presentation would lead to knowing what customer loyalty is all about and how it helps an organisation to grow.
Aimia - Increasing the Lifetime Value for your OTC Pharmaceutical ConsumersDavid Nickelson, PsyD, JD
Aimia is helping OTC Pharmaceutical and Vitamin, Mineral and Supplement (VMS) companies create long-term engagement and increase the life time value of their consumers. Check out this infographic to learn more about how.
This document discusses extending the affiliate marketing model to other media channels. It explores how the performance-based model used in digital advertising could be applied to traditional and mobile media. A panel discusses challenges with mobile performance campaigns and tracking across channels. They consider how affiliate marketing has evolved and how aspects of offline media could integrate online metrics and affiliate-style payment models. The panel does not make sales pitches but provides recommendations on testing new approaches and considerations for advertisers interested in exploring these opportunities.
A strategically designed website can and will generate more leads for your business. Our San Diego web design team here at Envisager Studio is here to help you claim your place on the World Wide Web and to help you grow your business! Call us today at (858) 874-6528 for your free consultation.
The document discusses 5 ways to make a partner portal more partner-friendly: 1) Ease of navigation through simple terminology and categorization, 2) Mobile access and compatibility, 3) Personalization through filtering and targeted content, 4) Simplifying promotions by relating them to partners' maturity, and 5) Tracking metrics to understand useful content. It recommends gradually migrating to a new partner portal content management system to improve engagement and satisfaction.
Partner portal is first “handshake” with partner base & essential part of partner relationship. 7 common reasons partners fail to use it effectively.
The document discusses 5 common pain points partners experience with vendor portals: 1) Confusing processes and lack of clarity, 2) Difficulty finding relevant information, 3) Stale, static content, 4) Lack of analytics and performance data, 5) Lack of engagement and community. It argues that a well-designed Partner Relationship Management (PRM) portal using features like discussion forums, content sharing, analytics integration, and gamification can help address these issues by facilitating collaboration, personalized access to information, and a more engaged community.
The document discusses how affiliate marketing tools can drive partner collaboration. It explains that affiliates promote a brand's products/services to their existing audiences. Effective affiliate marketing tools allow for onboarding, personalization of the partner experience, providing digital promotion tools, performance management, payment tracking, and analytics. The goal is to use the tool's collaboration capabilities to enhance, expand and profitably grow the affiliate network.
Five things you need to consider to evaluate onboarding software for your affiliate marketing program to accelerate referral generation from your partners.
Partner marketing automation platforms have been around for some time now. In this article, we will talk about how you can drive partner performance around the world by leveraging your partner marketing automation platform.
Over the past couple of decades, two major channel management automation platforms have attracted widespread attention: partner relationship management (PRM) automation and partner marketing management (PMM) automation. However, the most important area in channel automation—an area that has been neglected and remains a major opportunity—is partner sales enablement or partner sales management.
This document provides a blueprint for improving channel partner engagement through 7 key elements: 1) Measuring partner performance to identify areas for improvement, 2) Helping partners see the path to success by guiding them, 3) Making it easy for partners to sell, 4) Providing tools and resources to partners, 5) Staying in regular contact with partners, 6) Offering incentive programs, and 7) Tailoring the partner relationship program to different partner needs. Successful engagement requires understanding partners, communicating effectively, providing the right tools and content, measuring performance, and protecting partner interests.
Partner relationship management is increasingly important in building, enabling, and collaborating with growing partner ecosystems. This article explains the benefits of Partner Relationship Management Solutions, how they work, and the six main takeaways.
Why Web Content Syndication Isn’t Always the Answer for Channel Marketing Aut...ZINFI Technologies, Inc.
Web Content Syndication does not always work to create proper branding and generate leads because they lack a proper Channel Marketing Automation approach.
There are a few proven Market Development Funds (MDF) programs that work frequently across multiple industries. These programs are also easy to implement.
AI is Revolutionizing Channel Marketing Automation: Opportunities, Challenges...ZINFI Technologies, Inc.
AI is transforming channel marketing automation, affecting everything from affiliate marketing, event planning and lead generation to buyer behavior analysis.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Podcast, The New Marketing Currency - Ozeal Debastos
How Your Partner Portal Can be Made More Partner-Friendly
1. How to Make Your Partner Portal
More Partner-Friendly
Automating Profitable Growth™ www.zinfi.com
2. The great news is that you
now have a choice of best-in-
class partner portal content
management systems that you
can deploy to migrate your
partner portal piece by piece.
Automating Profitable GrowthTM
At ZINFI, we work for major global brands and every
day help thousands of their channel partners improve
productivity. This is not as straightforward as it might
be. One of the main complaints we hear constantly
from channel partners is how hard it is to use most
vendors’ partner portals. Yes, a few are great, but
most partner portals are complex to understand. When
we ask partners what they would like to see in an ideal
partner portal, the five things we consistently hear are not
surprising, but somehow only rarely delivered:
“
“
Guaranteed to see substantial improvements in partner
engagement and satisfaction
3. Automating Profitable GrowthTM
4. Simplifying promotions –
Vendors with multiple product lines are constantly
running a wide variety of promotions via their
partner portal. However, if the partner doesn’t see
a logical connection to the vendor initiatives, and
furthermore if the promotions are not related to the
differing maturity stages of the partner, then you
are anesthetizing the channel with an avalanche of
information that has nothing to do with them.
5. Tracking metrics –
We are now in the age of content marketing. This
means that it is the value your partner portal brings
to the channel is dependent on your understanding
of what content is useful to specific groups of
partners, and what isn’t. Yes, you need a dynamic
partner portal content management capability,
without which you cannot serve up the right content
to the right partner. For a vendor with global reach,
this may require an incremental investment of a few
thousand dollars per month, but within a few months
you are going to reap significant benefit from your
partner base by stimulating them to self-educate,
improve their knowledge and manage better – all
because you will be able to identify how to help them
based on data, rather than on opinions or anecdotal
feedback.
The great news is that you now have a choice of best-in-
class partner portal content management systems that
you can deploy to migrate your partner portal piece by
piece. This doesn’t need to be a multi-year program, nor
does it need to be one mammoth effort. If you take a
structured approach, consecutively by functional area,
you can migrate your portal gradually. Quarter by quarter,
you can take one function of your organization, undertake
training and move all of the relevant content over. If you
do that over a period of a year you can migrate pretty
much your entire portal without undue complexity.
As you do this, you are guaranteed to see substantial
improvements in partner engagement and satisfaction
with your partner portal, which in the end will drive more
revenue at a lower cost.
1. Ease of navigation –
Far too frequently, vendors use cool marketing lingo
that is utterly confusing. Why use non-specific terms
like “engage” or “excite” about your channel process
steps when you can use simple, unmistakable words
like “welcome”, “join”, “on-board” or “train”. Calling a
spade a spade is the first step in simplifying navigation
in your partner portal. Also, categorizing your partner
portal by straightforward functional areas like sales,
marketing, technical or incentives is logical and doesn’t
require an effort to understand. Being too cool isn’t
clever. Ease of navigation starts with making things
easy to grasp.
2. Mobile access–
More than two-thirds of the partners consistently
access a partner portal while they are away from their
desk. So, while it is easy to make your portal mobile-
compatible, don’t forget to make the rest of your
portal smartphone- or tablet- You don’t have to go all
the way in building apps for your portal. Many vendors
have gone far down the app route, and it has turned
out to be a pretty wasted investment, as very few
partners click through all the apps. So, while apps can
work as a Band-Aid to push out some news streams,
events, training, etc., don’t get bogged down: focusing
on the broader issue of easy mobile access is the key.
3. Personalization –
Your partners must be able to pick and chose the
content they want to see in your partner portal. To
start with, the portal should allow partners to filter
out content that is not relevant – by region, country,
or partner tier type using content tagging, but partner
portals should also provide focused content to specific
groups of partners by function, e.g. sales, marketing,
or technical. The more streamlined the information
in your portal, the easier it will be for your partners to
use. At ZINFI we see that more than 70% of vendors
are still using a flat, or non-targeted content profile in
their partner portals, which is overwhelming for most
partners.