Media Gone Wrong And What To Do Next


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Clarissa Windham-Bradstock, COO, Any Lab Test Now presentation.
Amazing things happen when an entire organization begin to use social media. What happens when it all goes wrong? Clarissa shares very candid information about this topic and how she and Any Lab Test Now franchise system dealt with the "cyber harassment".

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Media Gone Wrong And What To Do Next

  1. 1. Media Gone Wrong And What To Do NextClarissa Windham BradstockCOOAny Test Franchising, Inc.
  2. 2. Media Gone WrongFacebook: More than 794 active usersTwitter: More than 500 million registered usersTwitter: More than 150 million registered users 2
  3. 3. Media Gone Wrong• "Before Watergate Could be Googled" by L. Gordon Crovitz. Crovitz writes about a talk Bob Woodward and Carl Bernstein gave at the annual meeting of ASNE, the American Society of News Editors. They referred to how Yale students in an advanced journalism class considered the question of how the Watergate scandal would unfold in the digital age. 3
  4. 4. Media Gone WrongI came as close as I ever have to having ananeurysm," Woodward said, "because the studentswrote that, Oh, you would just use the Internet, andthe details of the scandal would be there. Thestudents imagined," as Mr. Woodward put it, "thatsomehow the Internet was a magic lantern that lit upall events." 4
  5. 5. Media Gone WrongAccording to the PEW Internet & AmericanLife Project, Internet users are now morelikely to search for social networking profilesthan they are to search for information aboutsomeone’s professional accomplishments orinterests. 5
  6. 6. Media Gone WrongAccording to a Harris Interactive Poll,80% of people believe their onlineidentity is now as important as their"offline" personal or professionalreputation.
  7. 7. Media Gone Wrong According to a Northeastern University study, people are more likely to pay attention to faces that have been associated with negative gossip than those with neutral or positive associations. 7
  8. 8. Media Gone Wrong Cyber Bullying: Adolescents• Over half of adolescents and teens have been bullied online, and about the same number have engaged in cyber bullying.• More than 1 in 3 young people have experienced cyber threats online.• Over 25 percent of adolescents and teens have been bullied repeatedly through their cell phones or the Internet.• Well over half of young people do not tell their parents when cyber bullying occurs. According to Cyber bullying statistics from 8 the i-SAFE foundation:
  9. 9. Media Gone WrongCyber Harassment: AdultsCyber Harassment differs from cyber stalkingin that it is generally defined as not involving acredible threat. Cyber harassment usuallypertains to threatening or harassing emailmessages, instant messages, or to blog entriesor websites dedicated solely to tormenting anindividual. 9
  10. 10. Media Gone WrongCyber StalkingStalking is a continuous process, consisting of a series ofactions, each of which may be entirely legal in itself.Technology ethics professor Lambèr Royakkers writes that:"Stalking is a form of mental assault, in which the perpetratorrepeatedly, unwantedly, and disruptively breaks into the life-world of the victim, with whom he has no relationship (or nolonger has), with motives that are directly or indirectlytraceable to the affective sphere. Moreover, the separated actsthat make up the intrusion cannot by themselves cause themental abuse, but do taken together (cumulative effect). According to Wikipedia 10
  11. 11. Media Gone Wrong Ca t e n yo dif ll t u f h be ere e th twe nce es e po e tw n sts o ? 11
  12. 12. Media Gone Wrong Fake profile lists names of children as well as our home address 12
  13. 13. Media Gone Wrong Causes confusion by friending associates 13
  14. 14. Media Gone Wrong Pictures of children Registers www.clarissabradstock.c and suggests that people email me 14
  15. 15. Media Gone Wrong 2nd Facebook Reference account. to husband 15
  16. 16. Media Gone Wrong First Tweet 16
  17. 17. Media Gone Wrong Reference to husband Considered cyber stalking 17
  18. 18. Media Gone Wrong Fake LinkedIn Profile 18
  19. 19. Media Gone Wrong Fake profile posting in ALTN discussion groups started by perpetrator 19
  20. 20. Media Gone Wrong LinkedIn Activity: Forum started and direct threat of posting prior communications Disclaimer: Please note that none of the 20 postings have been modified by me.
  21. 21. Media Gone Wrong One of many threats 21
  22. 22. Media Gone Wrong 22
  23. 23. Media Gone Wrong 23
  24. 24. Media Gone Wrong Posting on Mark Zuckerberg’s Discussion Board 24
  25. 25. Media Gone Wrong Response from LinkedIn 25
  26. 26. Media Gone WrongWhat to do?DO NOT ENGAGE WITH PERPETRATORCheck dailyCheck all social media platforms dailyArchive all instances of harassment 26
  27. 27. Media Gone Wrong• Check to see if anyone has registered your name (or a variation) as a domain.• Notify social media outlets via the channel that they suggest. Include a recent picture of yourself with date and time stamp. 27
  28. 28. Media Gone Wrong Use the social media channel to connect with decision makers File report with the police district of your residence Bring documentation of all cyber harassment Larger departments have a cyber crimes unit 28
  29. 29. Media Gone Wrong• If you have any evidence of who the perpetrator is file a restraining order.• File a case with the FBI; however, they will refer you to the local jurisdiction. Nonetheless get it on the record. 29
  30. 30. Media Gone Wrong• Reputation management solutions provide SEO to push negative content to the 2nd or third page.• posting – We were notified by a third party that we could pay 10K to remove posting. 30
  31. 31. Media Gone WrongLegal OptionsState laws on cyber bulling, harassmentand stalking on 31
  32. 32. Media Gone WrongIdentity Theft/Cyber Harassment Case 32
  33. 33. Media Gone Wrong• Clarissa Bradstock• COO ANY TEST FRANCHISING, INC.• Phone: 678-431-0623•  http://• 33
  34. 34. QUESTIONS??? 34