The document discusses strategies for real estate agents to get referrals and new clients in today's market. It recommends getting referrals through meeting people in the community at events like neighborhood association meetings, volunteering with non-profits, and getting involved in local organizations related to personal interests. The document also discusses using expired listings, for sale by owner leads, and short sale leads as referral opportunities. It emphasizes that agents need to get out and meet people in order to be successful, as online lead generation is ineffective.
Counts Real Estate Marketing Presentation 2012tamelmore
One real estate company that serves your real estate needs from Destin/Ft. Walton to Panama City Beach/Lynn Haven and Port St. Joe, all along Northwest Florida’s Emerald Gulf Coast.
One real estate company with the knowledge and experience to manage any real estate transaction from residential, commercial, property development, and investment transactions to professional rental and property management.
A company philosophy where your relationship with one of our team members translates to representation by the whole company.
We are your Northwest Florida Connection!
Counts Real Estate Marketing Presentation 2012tamelmore
One real estate company that serves your real estate needs from Destin/Ft. Walton to Panama City Beach/Lynn Haven and Port St. Joe, all along Northwest Florida’s Emerald Gulf Coast.
One real estate company with the knowledge and experience to manage any real estate transaction from residential, commercial, property development, and investment transactions to professional rental and property management.
A company philosophy where your relationship with one of our team members translates to representation by the whole company.
We are your Northwest Florida Connection!
Put Your Best Foot Forward: Lessons in Online Customer Service from Zappos an...Maura Neill
Steve Jobs famously said, “Get closer than ever to your customers.” Social media and the Internet have allowed us to do just that: we’re with them as they sit in their living rooms browsing for homes, in coffee shops reading our blog posts and perusing our websites, and at any second of the day checking their smartphones and tablets. With that increased power, comes the responsibility to provide even greater levels of customer service, to set ourselves apart from our competition, to meet immediate response expectations, to navigate social media channels with its ever-evolving rules of etiquette, and to present our listings and marketing messages through acceptable channels. Online customer service now has the power to define us as real estate professionals.
The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. With lessons that can be useful for solo agents, team leaders, and brokers alike, Nordstrom’s business philosophies easily translate into the real estate industry. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry.
The Sperry Van Ness® organization shares a portion of their new weekly listings via their national sales call. Visit www.svn.com/mondaycall if you would like to attend our weekly call which we open up to the brokerage community.
Public Wi-Fi-University-Museums-and-Super-Connected-Oxfordanjaneshbabu
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Put Your Best Foot Forward: Lessons in Online Customer Service from Zappos an...Maura Neill
Steve Jobs famously said, “Get closer than ever to your customers.” Social media and the Internet have allowed us to do just that: we’re with them as they sit in their living rooms browsing for homes, in coffee shops reading our blog posts and perusing our websites, and at any second of the day checking their smartphones and tablets. With that increased power, comes the responsibility to provide even greater levels of customer service, to set ourselves apart from our competition, to meet immediate response expectations, to navigate social media channels with its ever-evolving rules of etiquette, and to present our listings and marketing messages through acceptable channels. Online customer service now has the power to define us as real estate professionals.
The Nordstrom department store is legendary for exemplary customer service: from the earliest beginnings of Nordstrom, a sign hung from the ceiling that read, “If We Sell You Well, Tell Others. If Not, Tell Us.” Well known for putting customer over company, Nordstrom salespeople are empowered from above to always make it right for the customer. With lessons that can be useful for solo agents, team leaders, and brokers alike, Nordstrom’s business philosophies easily translate into the real estate industry. By taking a page out of the Nordstrom book, from practical translation of the Nordstrom way into customer relationships to incorporating the Nordstrom beliefs into our personal values systems, we can revolutionize our businesses and our industry.
The Sperry Van Ness® organization shares a portion of their new weekly listings via their national sales call. Visit www.svn.com/mondaycall if you would like to attend our weekly call which we open up to the brokerage community.
Public Wi-Fi-University-Museums-and-Super-Connected-Oxfordanjaneshbabu
How the Oxford University Museums have been dealing with the challenges and opportunities with public wi-fi and how the Oxford City's Super Connected Oxford scheme will increase the increase wireless coverage for public while catering to existing academic and staff services.
The CPA's Guide to Growing your Real Estate Career for Maximum ProfitKevin Cahill
Plan now to grow your real estate business in 2017 though best practices from top Realtors in Florida. Lisa Cahill is a licensed CPA and a Florida Real Estate agent. Evolve Real Estate provides full service, delivering incredible results, while charging less.
This eBook walks real estate agents through making the most of their natural spheres of influence. New agents and veterans alike will benefit from maximizing their already-existing networks to grow their business.
Brief overview of the benefits associated with employing a Realtor to sell your property rather than going it alone. Myths of saving on commission shattered by national stats to the contrary!
According to the latest study by the National Association of REALTORS, nearly 92% of For Sale by Owner listings will end up working with a real estate professional! So, the question then becomes: Which agent will they choose? Will it be you or your competition? Learn the secrets to converting FSBO appointments into listings and how to have FSBOs look forward to your follow-up with innovative strategies from Master trainer and current Real Trends Top 500 Broker, Jim Remley.
Scripts to Set Appointments Quickly and Easily with For Sale By Owners
FSBO Growth Hacks – Using emails, texts, and letters to set appointments
Building super credibility and ultimate trust
Targeting For-Sale-by-Owners using Social Media Marketing
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The First Appointment – Two Critical Scripts
FSBO Incubation – How Not to be Annoying when Following Up
Whether you are expecting to sell or buy your house, a good realtor is important – and indeed very hard to run into. Listed here are the most truly effective stuffs to check out in Mobile al real estate agents.
For Sale By Owner, How to save the real estate commission during the sale of ...Bridget Morrissey
This program was designed for you. The person interested in saving the real estate commission during the sale of your house. I understand your motivation and I am happy to help make this process easier for you.
Six months went into developing this program. Every page has been polished to make sure that it contains relevant and important information for you.
This information can literally save you thousands of dollars in the sale of your house.
As you read through the pages it’s going to be important to understand the process and flow of the reading material.
The first few pages are general information.
First, you have to price your house.
Second, you need to make sure that you understand the safety measures that need to be in place before you start letting strangers into your home.
Then you’ll need to prepare the house for showings. You’ll find an entire 38-point checklist that you can work through, plus some tips on holding a garage sale.
Several pages will be devoted to marketing your house. Don’t underestimate the power of a good marketing plan. You have to create traffic. More interested buyers, more opportunity to make a sale!
Once you have your buyer, make sure that you are well equipped to negotiate the best deal for you.
Read the pages dedicated to selling and negotiating.
Then you’ll find a few samples of the necessary paperwork to close the deal.
Consult with an attorney to get the actual paperwork that you’ll need to complete.
Now your house is sold and you need to prepare to move. Learn how to take this daunting task and make it less stressful.
The closing pages will be dedicated to showing you the marketing steps that I take when I list a home. Use this to gauge whether you’re doing all you can to insure a quick and smooth sale for your home.
You’ll also want to use this if you decide to list your house and interview other agents. You’ll quickly see that no one will be as aggressive as I will when it comes to getting your house sold!
Thank you and enjoy!
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5. Including our own R.M.L.S. that
provide ALL the information a client’s
need to locate & vete their new home
6. It’s no wonder the phone never rings
Sure occasionally
someone calls
because they saw
a sign or picked up
a flyer but not often
enough to make a
living on it.
Face it YOU need to overhaul your
business
7. In the beginning we were called
REAL ESTATE DEALERS
If someone wanted to buy property they asked around at the
blacksmiths or the general store maybe even at the saloon in
order to find a reputable dealer. This was called a referral!!
REMEMBER THIS WORD
BECAUSE IT IS THE ONLY
WAY BUSINESS IS GOING
TO BE DONE FROM NOW ON
8. You can get referrals from a website
There are only 14 million five hundred thousand of
them under PORTLAND REAL ESTATE alone.
9. You can get them from lead
generation companies on the net
There are only 800,000 of them
10. I have personally tried five of them
• Zillow
• Top Agent
• Home Gain
• House Value
• Market Leader
Total net income = $5,000
Total time spent = over 500 hours
THEY ARE A WASTE OF TIME!
Anybody thinking “would you like fries with that”
11. There IS only so much time so
Don’t waste it you can’t get anymore. If you
want to stay in business you
need to go out and meet
people and start relationships.
Not necessarily life long friend
ships an acquaintance will do.
But the client does not want
to be sold anything and they
know when you are pitching.
12. So if you don’t like to meet people QUIT NOW
At one seminar a long time ago the presenter
made this statement which is more true
today then it was then
It takes 10 contacts to make
1 prospect and 10 prospects
to make 1 actual client
If you are not very good at math that adds up to talking to 100 people
13. And a contact only counts if your
conversation is about REAL ESTATE
• For sale by owners
• Expired listings
• Notice of defaults
• Buyers at an open house
• Neighborhood association meetings
• Non-profit organizations
• Local business owners
You KNOW that’s great advice but what are you supposed to say you ask
14. FOR SALE BY OWNERS
Craig’s list supplies an endless stream of leads
I make the initial contact with the following email
If you would be willing to pay a commission of 2% to
2.5% of the agreed upon sale price to get a qualified
buyer one of our 28 agents may have one. Please reply
with full address and best contact number. (attached is
a list of owners who have been successful)
If they reply yes I will forward it to any broker willing to go see them.
This system works I have made almost 20K this year alone
15. Expired listings are people who
want or need to sell
I’ve have been sending out at about a hundred cards a week, but with little success
because this market is so unpredictable. With over 20% of the inventory distressed
the standard we can do better than your last broker just doesn’t get it any more.
So we have completely redesigned our approach and will assign responses to any
brokers that are willing make a follow up phone call to them.
16. Short sales from NOD lists
A new program that is obviously
timely. J.B. Beyer has joined our
team as a full time Short Sale neg-
otiator. His company Coastal Mit-
iagation not only has a proven record
of success we will be working closely
together developing new leads from
various sources. The program will
work this way. When a solid lead is
established it is turned over to a
broker, who goes out to meet the
seller and sign them up. The broker
then markets the property until an
offer is obtained. Then it is turned
over to J.B. He will process it to
closing and the commission is split
50%-50%
17. How do you get Buyers?
FLYERS & PHONE CALLS TO RENTERS
OPEN HOUSES - BUYER SEMINARS OR
The new old fashioned way!
18. There is another way
Get involved local organizations that you
REALLY HAVE AN INTEREST IN
Neighborhood assn. --------------- Sports groups
Elks ------------ Masons ----------- Rotary groups
But don’t try to FAKE it! ------ It simply won’t work
The best way is something that is becoming more
popular with the chains each and every day but
they aren’t doing it right because they can’t
19. Windermere is spending a lot on advertising
HOW MUCH THEY GIVE BACK TO CHARITY
BUT GIVING IS PERSONAL AND COMPANYS ARE ANYTHING BUT
20. GIVING BACK!
I have been a volunteer with Golden Bond golden retriever rescue. Well I
have expanded it and know that it will provide good solid leads to
anyone who is willing to work it. It goes like this
You define a territory that you are willing to
actually go out in and visit total strangers
who have stores or restaurants which cater
to dogs. Portland is one of the MOST dog
friendly towns in the country check it out
21. The incoming referrals will be sent to the broker who
placed the coupons with the vendor where it was picked
up the 20% fee is taken off the gross amount from title
that way the company and the Broker share the cost. But
wouldn’t you pay 20 % for a dedicated client anyway?